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Story Rules New Ecommerce In New Ecommerce Story Rules riffs a post from Mathew Jenkin about video game developer since online commerce is a game too. Similarities between video game and online commerce development are numerous and insightful. Every visit to an online store is a quest and this post explains how to build a hero / protagonist journey into your online story. 
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Scooped by Martin (Marty) Smith |
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Papa and Marketing Got A Brand New Bag
This post is about the triptych of The Ask, The Give and The Share and how those marketing actions create The Commons.
The Commons, that special place where the sum is greater than the parts. The commons is where the Holy Grail of authority lives, where we collaboratively compete and all of our Google dreams are answered,
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Scooped by Martin (Marty) Smith |
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Content Director Should Rock Content Marketing
I'm excited that th etalented @Scoop.itteam ( @Guillaume Decugis@Ally Greer@Marc Rougierand many others) are launching a new content curation tool called Content Director. As team Curagami shared in our 7 Reasons You Must Curate Content (http://shar.es/1ohSrO over 5,000 views now) knowing what content is making you money and why is a CSF (Critical Success Factor).
Can't wait for our demo tomorrow PM. Will report back.
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Rescooped by Martin (Marty) Smith from digital marketing strategy |
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![7 SEO Common and Dangerous Misconceptions Put Right [+ @ScentTrail Notes] | Curation Revolution | Scoop.it](https://img.scoop.it/njNgQ2k5OnWQFZ2s4GlRxDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Excellent Post, My Notes:
1. SEO is about more than keywords! Agree
Hummingbird's ability to handle multi-word queries is setting the stage for semantic web when search engine spiders understand context, nuance and sarcasm. Keywords are important, but the "social vitality" of your content CONFIRMS your keyword-based claims.
2. Bing Doesn't Matter. Agree
When I went to work, I "retired" last week to start my 5th company, I set up my work PC to be all BINGED up. There is enough difference between Google and Bing that I wanted to know what the other guy was thinking (and how). Bing is NOT as fast as Google and they don't understand the content as well, but unimportant they aren't.
3. Google's Hide Of Keywords Kills SEO
No death here, just have to be more intelligent about modeling our content, understanding what (in the content) is creating conversion and doing analysis BEFORE we write to know the most important keywords. If "writers" gets 3x the traffic of "contributors" then use writers.
4. Good inbound links from comments (don't be absurd, Panda helped Google SEE into all of that kind of BS so stop trying to game and create great, highly viral content instead). Comments links, almost without exception, are no follow links. If you drive links to yourself that math will stick out like the SPAM sore thumb it is.
5. Subheads don't matter much (this was new to me and disappointing, I still like subheads for engagement and formatting though).
6. Don't mistake serendipitous conditions for meaningful patterns - this is a general truth and one blown up for +1s. Pages that receive a lot of +1s are also receiving other kinds of benefits, accolades and links. MOZ pointed out that just because two things happen together doesn't mean there is a cause and effect relationship and good idea to remember at all times and in all things Internet marketing.
7. No higher rank from authorship....yet. Not sure my friend Mark Traphagen would agree, but not important enough to get all bent out of shape over in an excellent post.
More on Gplus
https://plus.google.com/102639884404823294558/posts/2iFLkcgSkAT
Rather than chasing Google+1s of content, your time is much better spent making great content."
