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Thinking NEW Is Hard
We noticed none of the riders in the Tour de France have adjusted to having 3K grace in the run up to a finish line. Falls within 3K don't hurt times, but riders continue to operate with the old idea in mind bunching up at the finish increasing the chances for dramatic falls and season-ending injuries.
Change is hard and change takes time. Few marketers have reacted to the new marketing either. Platforms, collaborations, and curation are critical success factors in the new marketing. Yet many marketers and site developers continue to insist on doing it all themselves. Good luck with that.
We share ten "new marketing" tips to convert your thinking including:
- Not “YOU” or even “US” but “WE”
- Movements not Sales (Warby Parker, Tom’s, One Million Lights)
- Incomplete and Early beats Late and Perfect
- When in doubt ASK FOR HELP
- How did you collaborate today
- Who did you coach, encourage, or recommend today
- The 1:9:90 Rule
- How we modify the 1:9:90 Rule
- Profiles, Profiles, and Profiles
- The Communication Pyramid
Let us know your "new marketing" tips and we'll add to the post.
Our Curagami post sharing ten tips to convert "old marketing" DIY thinking to "new marketing" platform thinking.