Curation Revolution

Shomaging Artforum Magazine
Yesterday in what may be the first instance of "showmaging" I sat in Barnes and Noble and took pictures of articles in Artform Magazine. I love Artforum and used to buy it regularly, but I can't imagine such passive consumption now.

Now I want to be involved and if content isn't on my pad or laptop it doesn't exist. Yes I prefer books, but books are a bigger commitment. I will miss the oversized glossy presentation of Artforum, but I just can't be so quiet in my consumption of a timely piece of content such as a monthly magazine about art.

Here are tips I shared that could help print publishers survive the mobile revolution, and make no mistake the world of woe print publishers are in comes from those very SMART PHONES we carry:

* Put QR codes on your pages.

* Create platforms where WE can contribute OUR takes on your takes.

* Hold contests rewarding cool interpretations of your product in different media (web, video, mashups).

* Gamify your consumption so your customer’s takes on your published material is rewarded and prized.

* Think each page as the beginning of a DIGITAL conversation (ads tool.

* Don’t accept ads that are boring just because the pay well.