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Scoop.it!
Thinking of the increasing importance of NOW I set out in search of the New Now. The New Now changes the way we think about content. Instead of working from evergreeen conent OUT to NOW we must move backwards because NOW is the biggest gear in any content marketing engine now. This piece explores the implications of the New Now on SEO and content marketing. 
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Scoop.it!
Martin (Marty) Smith's insight:
Here is my favorite section of this post: The Smobile Web Social + mobile = "smobile." While there's no real insight in pointing out that both mobile and social are going to be big in 2013, I believe they're becoming co-dependent, and most businesses aren't ready for that. A smobile Web means your customers, coworkers and colleagues expect their digital experiences will be optimized for mobile/social sharing and as a result spend less time tethered to a PC or television.The technology for this is evolving rapidly. Social and mobile got a THING goin' on in 2013.
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