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West Texas Blizzard - Save Lives With Social Media - Curagami

West Texas Blizzard - Save Lives With Social Media - Curagami | Curation Revolution | Scoop.it

Stuck In Mobile With Memphis Blues Again
I'm stuck in Van Horn West Texas thanks to the day after Christmas blizzard. Stuck also because the highways (I10 and I20) have been closed. This experience made are realize something important every brand manager and web team needs to know.  

How would you answer this question, "What 3 things are you doing to connect with customers in real time in 2016?" If "mobile" isn't part of at least 2 of your answers you aren't ready for 2016. TxDot, the Texas Department of Transportation, isn't ready for 2016 and this post shares why. 

Post also shares ideas on how to connect such as:

  • Assign A Social Media Master – Someone responsible for aggregating ALL social information about an event and sharing across platforms
  • Create Event Hashtags – Create hashtags such as #dec15i10i20 to FORM a community then aggregate from multiple sources using YOUR event hashtag
  • Live Video and Photo Feeds – Why can’t we SEE the problem and then the resolution? Seeing = believing and seeing the parking lot that I-10 became east of Van Horn would reduce the number of motorists driving toward the abyss.

 

Learn more about how your company, team and brand can win in an emergency by curating content and developing community in real time. 

 

Mikko Hakala's comment, December 29, 2015 3:40 PM
Strong importance of mobile expected also from the technology side: https://agenda.weforum.org/2015/11/these-technologies-are-shaping-the-future
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Amazon Prime Is Money SMBs Can STEAL - via @Curagami

Amazon Prime Is Money SMBs Can STEAL - via @Curagami | Curation Revolution | Scoop.it

Amazon Prime is brilliant online tribal or "club" marketing with great "stealable" lessons for small to medium sized online retailers (SMBs) such as:


* Importance of "movement" marketing. 

* Create CLUBS.

* Empower advocates. 

* Ask for help.

* Be social, mobile and unique. 

Lots of book recommendations and a riff on Rafi Mohammed's "Logic Behind Amazon Prime" shares online marketing tips for SMBs.l  

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The Platform Revolution #infographic via @Curagami

The Platform Revolution #infographic via @Curagami | Curation Revolution | Scoop.it

The Platform Revolution "
Google is all about big brands now," a frustrated customer said. The complaint was about how this Small to Medium Sized Business couldn't win organic listings anymore. We disagreed. Google isn't rewarding top organic listings to Big Brands. Big brands look and feel more like platforms and that is why they are winning in spite of themselves. 

Learn more about why you MUST think in platforms NOW: http://www.curagami.com/magical-thinking/new-seo/the-platform-revolution/  

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Six Heartfelt Truths of Social Media via @NickKellet & @CendrineMedia

These are 6 hard earned heart felt truth I've learned about Social and Digital Media.
Martin (Marty) Smith's insight:

This great share from @Cendrine Marrouat - https://www.cendrinemedia.com of the founder of List.ly's desk about social media includes the best discussion of the 1:9:90 Rule I've ever seen. A #mustread!

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20+ Tips to Zoom Cyber Monday and Holiday Sales with Social Media Marketing via @PamMktgNut

20+ Tips to Zoom Cyber Monday and Holiday Sales with Social Media Marketing via @PamMktgNut | Curation Revolution | Scoop.it
Tap into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in
Martin (Marty) Smith's insight:

Great podcast by a trusted source on ecommerce.

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Burn Down The House: Tapping Marketing's Big Bang

Burn Down The House: Tapping Marketing's Big Bang | Curation Revolution | Scoop.it

Burn Down The House
Driving to #columbusohio to go to +OhioStateMed again tomorrow I realized my idea for a book based on social shopping sucks. What we need is a new Cluetrain Manifesto, a no holds barred howl at the moon riff on the marketing revolution happening NOW. Apologize for being such a wimp yesterday, won't happen again :). M

Marketing's Big Bang Manifesto
https://plus.google.com/102639884404823294558/posts/Tf9GNsX35qn

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THINK Like A Marketing Pro: 5 Secret Tips via @HaikuDeck

THINK Like A Marketing Pro: 5 Secret Tips via @HaikuDeck | Curation Revolution | Scoop.it
Biggest challenge to great web marketing may be learning to THINK like an Internet marketer. Here are 5 Secret Tips to help you become a great IMer.
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Why I Stopped Curating From Top Content Blogs Like Mashable

Why I Stopped Curating From Top Content Blogs Like Mashable | Curation Revolution | Scoop.it

Neil's Note
Let start off with a question: Why would you share the most popular content from high traffic content sites that most people are already reading and sharing?

Marty 's Note: Why I Stopped Curating From The Big Boys
Interesting conversation broke out on @Neil Ferree's excellent share on G+. I agree with Neil's point and have long since stopped sharing posts from Mashable et al. I've stopped curating off of "big blogs" for several reasons including:

* Find these sites stop being BLEEDING edge and became more mainstream. My tribe and I live on the razor's edge of what's next.
* I share stuff that is too middle of the road and my curation reputation takes a hit and I lose audience.
* Mostly the BIG BLOGS BORE ME now (see note below about Gwen Stefani).
* No way to add value to curation from BIG sites because a. they start from some reasonable and KNOWN place and b. they are going to get 500 comments and a million shares anyway.
* My friends aren't there anymore.

That last bullet is the most telling. I'm part of a nomadic tribe of Internet marketers. Look at http://mashable.com/ homepage today:

* Apple & U2.
* CC hacks at Home Despot.

* Gwen Stefani gives Jimmy Falon a lap dance...

BORING and CELEBRITY BORING. I don't have time to watch Jimmy Fallon (unless there is a laptop on my stomach lol) and could care less about the latest BIG whatever. That is NOT where my tribe lives.

Where My Tribe Lives - In the Desert
Imagine a long, broad desert. The sand whirls and wraps like water. It feels like you could walk for a generation before seeing anything other than what you are seeing right now. Suddenly there is an ornate tent. Inside the tent the strange is mixed with the surreal as monitors glow and keys click.

This is my tribe. Far from the celebrity obsessed too big and boring (to us) now for their own good BIG blogs we compare notes about a semantic future, community, content shock and the implications of wiki-ification and appification.

We have our own publications. We have our own tools to publish too. Tools such as Scoop.it, Haiku Deck and G+ are used in creative ways daily if only so we can smile and cheer each other on. We know and learn about what matters to us from people we've come to know, trust and love.


We don't read Mashable or HuffPost unless one of US is writing or being written about.


We LIVE, BREATHE and THINK about little else than what is glowing now in that tent in the desert where our tribe is busy clicking, thinking and changing the web and Internet marketing. These are the things we care about.

While Mashable discusses what Gwen Stefani did to Jimmy Falon we are thinking about semantic web, content marketing, curation and what Mark did to Phil (or other way around). Unless Gwen created a new startup, app or is publishing something cool and different we could care less what she did to Jimmy.

Oh & U2's new album sounds cool and we are sure we will hear it one night LATE when the desert winds blow and the only sound other than U2 is the sound of a million fingers clicking, writing, thinking, collaborating and doing.

The future is different. In the future we collaborate more and care less about the lap dance someone named Gwen gave someone named Jimmy...at least in that tent far off in the desert.




Via Neil Ferree, massimo facchinetti
Martin (Marty) Smith's insight:

add your insight...



Neil Ferree's curator insight, September 18, 2014 1:43 PM

Why you should Share Content From Lesser Known Authors?


Social media has a considerable amount of “noise”.


If you are going to be successful using content curation, then you need to be able to cut through the noise effectively.


If you are curating the same content everyone else is, from sources that everyone is already reading and sharing themselves, you end up amplifying the noise, not cutting through it.


This is how to How to Increase Your Social Media Presence 

Marco Favero's curator insight, September 18, 2014 4:43 PM

aggiungi la tua intuizione ...

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Marketing Triptych via @HaikuDeck BUZZING

Marketing Triptych via @HaikuDeck BUZZING | Curation Revolution | Scoop.it

3 Internet Marketing Haiku Deck Triptych is BUZZING:

Invisible Giant: Why It's So Hard To See The New SEO (1,726 views 2wks)
http://shar.es/1nY2gX

Get Hired or Bought By Warren Buffet (132 views in 12 hrs)
http://shar.es/1nY2qu

Connection: The New Ecommerce (1,094 views in a week)
http://shar.es/1nY27I

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SurveyReviews Cool New Must Steal Social Media Idea via @CourtyardHotels

SurveyReviews Cool New Must Steal Social Media Idea via @CourtyardHotels | Curation Revolution | Scoop.it

Steal This Survey To Post Idea
Had a great stay at the Courtyard by Marriott in downtown Charlotte during the Search Exchange conference. I NEVER fill out surveys since who has the time, but the service was so good I wanted to share that information with Marriott.

I broke my rule and completed a survey that was at least 2 pages too long. Started out looking all Net Promoter and then just went on too long. Glad I hung with it because if I'd bailed I wouldn't have seen one of the coolest ideas - use surveys to create web reviews.

The last page asked me to write a review TO GO TO THE COURTYARD WEBSITE. Now that is BRILLIANT. Bet they are smart enough to create a new webpage with the 100 words I just shared too adding to page spread and aggregating reviews on their property.

Why am I so confident Courtyard is that good? Look at their 7,000 follows on 43K following number (15%). IMPRESSIVE. Most big brands think social is about THEM talking to you. That's why I created Social Its About the Conversation Stupid on Haiku Deck (http://shar.es/LhQP2 ).

Don't have to teach Courtyard by Marriott to listen. They are and the experience in their hotel was pretty amazing as a result. Now all they need is our startup Curagami (http://www.curagami.com ) to take their community to the next level of excellence in listening :). M


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Red Bull Branding 2: Friends of Friends Marketing vs. Groupon

Red Bull Branding 2: Friends of Friends Marketing vs. Groupon | Curation Revolution | Scoop.it
Red Bull Branding shared how we are all media companies now. Red Bull Branding 2 is about how to build online community via Friends of Friends. Marketing.
Martin (Marty) Smith's insight:

Community 70% Vs. Mercenary 30%
Once again today we saw an example of why we are creating our Triangle Startup Factory funded startup called Curagami. Today the account created a business using Groupon.

The problem with "drastic deal" sites is they destroy brands even as they appear to be building them. Stopping applying margin eroding deals and business declines. Every "drastic deal" site operates on the premise of "burnout".

Like a vampire drastic deal sites bring clients in and get as much money as fast as possible. They pitch their services as "Internet marketing" when what they really are is a plague of locusts.

The single remaining asset created with lots of ad buys today was a solid mailing list. This is GOOD, but three transitions must happen now:

1. Content Must Be More UGC (User Generated Content) via contests, games and curation. Gamify and value UGC too.  

2. Engage the 70% of socially altruistic vs. 30% mercenary deal seekers. 

3. Curate, Curate and CURATE. 


Read Drive by Daniel Pink. In this MUST read Pink explains our misconception about what motivates MOST people. When a Swiss blood drive offered to PAY their conversions went DOWN. When they offered to give a donation to a charity donations went backup. 

Even when the MAIN instrument used to build a site is DEAL DEAL DEAL inside there list are people more moved by social altruism and doing the right thing than scratching for the lowest price.

If you see on PRICE you are doomed. Someone will always create a better offer. The irony of this company's positioning which was high end trying to create enough DEAL FLOW to keep their doors open with GroupOn only to find the truth - Groupon is the cocaine of the Internet.

Pivoting back toward what makes them BETTER and SPECIAL vs. their competition COMMUNITY is what jumped up out of the water as we spoke (once again). Problem is the now desperate person we were talking too could hear anything since his need for a cocaine fix is now so HUGE he is worried about losing his business altogether (and rightfully so since he asked the brand killer into his home).

Can drastic deal sites serve a purpose? Perhaps, but the infrastructure of COMMUNITY better be firmly in place before spending dollar one on GroupOn or sales will go UP and then come right back down.  

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Brands Under ATTACK: 5 Ninja - ScentTrail Marketing

Brands Under ATTACK: 5 Ninja - ScentTrail Marketing | Curation Revolution | Scoop.it

Brands are under attack by 5 Ninja: clean slate, social media, death of old media, mobile & User Generated Content. How can you defeat attacking Ninja horde if your brand is a leader? How can you add speed and fury to the attack if your brand isn't the leader? 

Added an introduction from my friend Mark Traphagen.

Ninja are attacking brands NOW on Scenttrail Marketing:
http://www.scenttrail.com/brands-attack-5-ninjas/  

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5 Social Media Marketing Safety Tips: Part 1 via @SmallRivers (Paper.li blog)

5 Social Media Marketing Safety Tips: Part 1 via @SmallRivers (Paper.li blog) | Curation Revolution | Scoop.it

Marty's 5 Social Media Safety Tips
 

  1. Your Website Beats Their Websites Every Time
  2. Visualize Scenarios, Create Plans
  3. Understand What Authentic Does and Doesn’t Mean
  4. Hire the Right People
  5. Stay Calm, Carry On

 

Martin (Marty) Smith's insight:

Appreciate friends at Paper.li Re-sharing a post I wrote for them a year ago. Some things I would alter slightly, but holds up for the most part :). M 

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How To Make Buffer's Social Failure Your Success via Curagami

How To Make Buffer's Social Failure Your Success via Curagami | Curation Revolution | Scoop.it

Buffer's Social "Failure" = Your Success
Make Buffer's Social Failure Your success with lessons from three great web marketing books including Superforecasting, The Silo Effect and The Black Swan. The post builds on a Buffer post sharing their shocking 50% decline in social media traffic. 

The real question is - ARE THEY FAILING.

They seem to think so and that thought may point to bigger issues. Issues well outlined in 3 great web marketing books (note if you buy using the links to Amazon below you make a contribution to curing cancer TY)

SuperForecsting: The Art and Science of Prediction  


The Silo Effect: The Perils of Expertise

The Black Swan:  Impact of the Highly Improbable


How web marketers THINK about what they are doing matters and this Curagami post shares tips on how to THink Like An Internet Marketer along with links to some of our favorite web marketers including several from Scoop.it:

@Guillaume Decugis 
@Cendrine Marrouat - https://www.cendrinemedia.com 
@Brian Yanish - MarketingHits.com 

Among others.

Start thinking like a web marketer, read this Curagami post
http://www.curagami.com/buffers-social-failure-your-success/?v=7516fd43adaa  

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When Everything Is Social Community Rules - Curagami

When Everything Is Social Community Rules - Curagami | Curation Revolution | Scoop.it

Building Online Community
The Uber Goal of all online commerce and B2B sites is creating online community. Few KNOW that is the UBER GOAL, but it is, trust us. Because when everything is social community rules.


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Context Conversations the Future of Marketing - Curagami

Context Conversations the Future of Marketing - Curagami | Curation Revolution | Scoop.it
Digital marketing is moving to real time CONTEXT & CONVERSATIONS. Curagami's Predictive Analytics Engine (cPAE) creates relevant web, email & mobile context
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When Everything Is Social Community Rules - Curagami

When Everything Is Social Community Rules  - Curagami | Curation Revolution | Scoop.it

Building Online Community

As we work on creating a new tool, a tool capable of helping ecommerce merchants and content marketers validate their social media and content marketing. We’ve identified five community pillars and share them in this Curagami post:

http://www.curagami.com/featured/everything-social-community-rules/

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10 Social Marketing Lessons From Banksy via @Curagami

10 Social Marketing Lessons From Banksy via @Curagami | Curation Revolution | Scoop.it

Banksy, a grafitti artist, is a powerful social marketer. Banksy's art blew up New York teaching ten online marketing lessons for those wise enough to see including:

  1. Live By A Single Rule: If Your Content Is Generating Shares DO MORE.
  2. Other “Control Rules” Are Gone.
  3. Use existing distribution systems, but turn them upside down.
  4. Create EVENTS and content people will CHASE and SHARE.
  5. Get THEM to do YOUR work for YOU.
  6. Keep some secrets as long as possible.
  7. Whatever happens is all good as long as Rule #1 still applies.
  8. Use the Internet and social media to amplify content & events.
  9. Define deadlines because deadlines heighten the web’s amplification.
  10. Rinse & Repeat


Are people racing around NYC to see your latest work? If no then steal some social marketing tips from one of the world's best - Banksy.

Irina Mk's curator insight, November 25, 2014 5:16 AM

Le Marketing social selon Banksy... Règle 6 : garder des secrets le plus longtemps possible. La règle la plus importante ? Peut-être car nous avons tendance à vouloir "tout" dévoiler sur le web participatif. Mais gardons un peu de mystère.... Le mystère attire et attise la curiosité.

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Social Shopping: Why Internet Marketing Is A Game - New @HaikuDeck & Book Outline

Social Shopping: Why Internet Marketing Is A Game - New @HaikuDeck & Book Outline | Curation Revolution | Scoop.it

Social Shopping
This new Haiku Deck is an outline for a book we hope to write over the next few weeks. I'm headed to Ohio State for several weeks of treatment at the james Cancer Center and NO WAY I sit on the bench during November (not going to happen).

If you would like to help PLEASE DO SO (lol). Many ways you can help including:

* Writing content to be included.
* Suggesting resources.
* Suggesting great interviews.
* Reading and editing (need lots of help there :).

I'm lucky to have smart, giving friends who I regularly TEST, a test they've never failed. Hope you will join me for the Social Shopping book writing journey. Writing and publishing a book is on my bucket list and I get things on that list DONE :). M (with help, lots of help) 

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Crowdfunding: A New Marketing Channel - via @Curagami

Crowdfunding: A New Marketing Channel - via @Curagami | Curation Revolution | Scoop.it
Crowdfunding is a new powerful marketing channel similar to what email marketing used to be - high profit, low cost with big social and UGC benefits.

Martin (Marty) Smith's insight:

add your insight...

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Will Widgets Inherit the Web? via @HaikuDeck

Will Widgets Inherit the Web? via @HaikuDeck | Curation Revolution | Scoop.it
Creating a distributed content network with widgets is a vast blue ocean of low cost, high reward Internet marketing today. Won't be that way for long.

Martin (Marty) Smith's insight:

add your insight...

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A Vs. B Conversations = Simple Social Enagement via @Moon_Audio

A Vs. B Conversations = Simple Social Enagement via @Moon_Audio | Curation Revolution | Scoop.it
Time for a game of Versus!

Fostex versus Sennheiser... Who makes the best headphones? GO!


Friends at http://www.Moon-Audio.com make the best audio cables in the world. Their cables connect to headphones and earphones and passions run HIGH where people's music and gear are concerned.

See Moon Audio's Fostex vs. Sennheiser Question Here
on.fb.me/1uOFvEv

That link takes you to Moon Audio's Facebook page where use of vs. prompts passionate shares and stories of experience and joy. Great simple idea to promote engagement, garner User Generated Content and learn how your customers really FEEL about the brands you sell.

We are working on a vs. tool for Curagami (http://www.curagami.com ) our marketing tool suite meant to create exactly the kind of community Moon Audio is generating right now thanks to a simple "vs." question.

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Twitter Tips and 2 Questions - via @Curagami

Twitter Tips and 2 Questions - via @Curagami | Curation Revolution | Scoop.it
There are no "right' or "wrong" ways to use social media, but there are ways to grow your following faster and get more return from your social efforts.
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Brilliant Tips On Building Social Collaboration a #mustread | Social Media Today

Brilliant Tips On Building Social Collaboration a #mustread | Social Media Today | Curation Revolution | Scoop.it
From Entertainment to Collaboration outlines the second transition that a company must engage in when moving from advertising to engagement as a core marketing strategy.


Marty Note
This is a MUST READ brilliant post my friend Mark Traphagen (@MarkTraphagen) alerted me to because I've been writing about how brands don't get social (Social Media: It's The Conversation Stupid http://sco.lt/7iZVUP ).

I love the ditch digging details Ted shares in this great post. He all but maps the process of creating successful social collaboration with:

Collaboration can take a number of forms: example archetypes are:

1) commentary on content

2) co-creation of content

3) user-generated content

4) collective action or problem solving

###
That is BRILLIANT work. I've been focused on the conversation, but Ted is right. The conversation is the medium, the currency. The payoff for being present and engaged with customers is collaboration. Great stuff and a must read for any brand or Internet marketer (and there are 2 more installments coming).

Malena Gamboa's curator insight, April 12, 2014 2:57 AM

Collaboration can take a number of forms: example archetypes are:

1) commentary on content

2) co-creation of content

3) user-generated content

4) collective action or problem solving

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Facebook's Bait And Switch: Better To Be PIRATE than NAVY

Facebook's Bait And Switch: Better To Be PIRATE than NAVY | Curation Revolution | Scoop.it
Facebook pulled the best practical joke of the internet age: the company convinced countless celebrities, bands, and "brands" that its service was the best way to reach people with eyeballs and money. Maybe it is! But now that companies have taken the bait, Facebook is holding the whole operation hostage.
Martin (Marty) Smith's insight:

My disdain for Facebook continues as they tighten "edgerank" otherwise known as how they stop you from showing your content to your followers down to 1% or 2%.


If that sounds like the most successful bait and switch Ponzi scheme ever created you are thinking what I am thinking...that and NEVER AGAIN do I even contemplate putting branded content on that PIRATE network. 

How does the saying go? Fool me once shame on you. Fool me twice shame on ME. Never again. 

Therese Torris's comment, March 20, 2014 4:35 AM
"Bait & switch" is the essence of most "free" services
Marc Ravaris's curator insight, March 27, 2014 6:16 PM

This has been happening regularly on the Fb site I manage. More likes, yet less visibility for posts, thought it was just me. Happening to you? Read this article.