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Conference Content - Content Marketing Gold Mines
Surprising how many conference attendees and creators don't realize the content happening BEFORE, DURING and AFTER a conference is powerful, targeted and easy to create (and so less costly).
Some conferences even seed the conference high ground to live bloggers. I've lived blogged several conferences and outranked their static pages for a few days. No way the marketers who held the Digital Marketing For Business Conference in Raleigh on Monday 4.15 and Tuesday 4.16 would let such a kidnapping happen.
The DMFB conference had real time social media content created by a volunteer army of tweeters, Google Plusers and other social media advocates. Even with all that help I created the "unofficial" conference Pinterest board and Twitter list.
This post is about how to win the conference content WAR even if you've lost a battle here and there. I wrote the piece to be hands on. I followed and explained the content marketing and curation created for the #DMFB conference.
