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Want To Understand Brilliant DIY Marketing? Hack Your Headphones on the Moon

Want To Understand Brilliant DIY Marketing? Hack Your Headphones on the Moon | Curation Revolution | Scoop.it

Brilliant DIY Marketing 
Hack Your Headphones is Moon-Audio.com's way of helping customers find sounds they love with their dragon audio cables making even great headphones sound better. http://www.Moon-Audio.com gives customers 3 ways to "hack" their headphones:

* Buy Branded Hacks (off the shelf, ready to go with Moon's Dragon cables making  even the best cans sound better). 

* DIY A Hack (buy the cable and do the switch yourself if the headphone or earphone maker makes switching easy). 

* Mail In Hacks - Drew and his team of cable builders can hack any headphone out there so they encourage people who love their cans but want better sound to mail 'em in). 

The flexibility and customization speaks to one of the most emotional resonate products we buy - our music. Headphones are a concentration necessity these cubicle farm and airport days. Moon Audio's Hack Your Headphones creates brilliant DIY marketing you should steal. 

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Movement Marketing with Orate.me - via @Curagami

Movement Marketing with Orate.me - via @Curagami | Curation Revolution | Scoop.it

Movement Marketing With Orate.me
Why startups create movements & community from organic fuel such as narrowing focus, winning hearts, minds & loyalty and building online community.

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What Does Red Bull Know About Online Marketing? LOTS To Steal via @HaikuDeck

What Does Red Bull Know About Online Marketing? LOTS To Steal via @HaikuDeck | Curation Revolution | Scoop.it
Connection, our human ability to listen, share and respond, is the new ecommerce. This Haiku Deck is in support of Marty Smith's Keynote talk at FedEx Connection Conference 7.30.14.

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Ecom Merchants Amazon MustSteal Tactics Part II - ScentTrail Marketing

Ecom Merchants Amazon MustSteal Tactics Part II - ScentTrail Marketing | Curation Revolution | Scoop.it

Amazon Ecommerce Mus Steals Fro 2014 Continues with #6 - 10:

* Gamification.
* Speed.
* Shipping.
* Algorithms not people.

* Think Different.

Add teset to must steal tactics 1 - 5:

* Content Curation.

* Information Is Half The Profit.

* Price Arbritrage.
* Arbritrage Everything.
* Think in SCALE.

and you have an RX for ecommerce victory in 2014. Steal any 3 of those tactics and you will make more money this year than last.

1 - 5:
http://www.scenttrail.com/top-10-reasons-amazon-will-kick-ecommerce-butt-2014/


6 - 10
http://www.scenttrail.com/ecommerce-steal-these-amazon-tactics/

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Surprise Is Still the Most Powerful Marketing Tool - HBR

Surprise Is Still the Most Powerful Marketing Tool - HBR | Curation Revolution | Scoop.it
Big Data's great, but it can rob your brand of serendipity.
Martin (Marty) Smith's insight:

HBR makes a conclusive case for why SURPRISE creates the most effective marketing. Surprise is another way of saying exceeding expectations and I AGREE.

The warning shot is if we market ONLY to what we see in our data we become increasingly predictable. We KPI surprise OUT of our thinking and marketing.

Great article on how to build positive surprise into your marketing process and thinking.

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Semantic Keyword Research Important Starting Now

Semantic Keyword Research Important Starting Now | Curation Revolution | Scoop.it
***** With Google's recent vote for the "semantic web" widening research to include a semantic approach is important. Marty

An all in one. It's really an extraordinary item for doing the right things to improve your ranking. If you have a blog with great articles, but not many visitors, apply the ideas in this article, it'll help you for sure. [note mg]


Think about semantic keyword research to help you focus your content and and improve your rankings.


From Google’s Panda, Search Plus Your World and Venice updates, in the last year alone the SEO landscape has changed. And while that means your SEO strategy will change, too, there is one thing that remains the same…keywords.


Keywords remain important to your content and link strategies.


But there is one change coming down the Google pipeline that will change keywords…semantic search technology and the human element.


What is semantic search?

Basically, semantic search is technology that tries to determine what users mean when they type in a certain keyword.


They explore the semantics of those words…or the meaning behind them.


For example, if someone typed in “laptop” do they mean:

  • That they want to buy a laptop?
  • Have one repaired?
  • Upgraded?
  • Are they even talking about a computer, but something entirely different?


In the real world most people don’t search with one keyword…additional keywords give additional clues.


Read more: http://mz.cm/J9nABP


Via Martin Gysler
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Creating Shared Value

Creating Shared Value | Curation Revolution | Scoop.it
**** This may be the most important strategy paper I've read in a year. Michel Porter strikes it right ...again. Marty
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Rise of Great Content Curators

Rise of Great Content Curators | Curation Revolution | Scoop.it

This a great blog post from Rian van der Merwe , describing the noise you can find on the web now, and especially content just created for SEO purposes or advertisers. As many, Rian is tired of it.


Rian speaks for many of us who are overwhelmed, overloaded with content that gives us no value at all. This is the problem

 

"I used to believe that if you write with passion and clarity about a topic you know well (or want to know more about), you will find and build an audience. I believed that maybe, if you’re smart about it, you could find a way for some part of that audience to pay you money to sustain whatever obsession drove you to self-publishing"'


Here's what caught my attention:


****The wells of attention are being drilled to depletion by linkbait headlines, ad-infested pages, “jumps” and random pagination, and content that is engineered to be “consumed” in 1 minute or less of quick scanning – just enough time to capture those almighty eyeballs[2]. And the reality is that “Alternative Attention sources” simply don’t exist.


The Scoopit team agrees!


My input:


****The Opportunity: This is the time for all good curators to come forward - 2012 will be the year of the content curator -


**Know your audience

**Know their pain points

**Find and select the best content, add your own opinions, information or anything that will provide more value for your audience

**Select only the best content, don't just aggregate links that add to the noise

**Become a trusted resource - many opportunities will come to you, it's your time to shine


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/tF0opI]



Via axelletess, janlgordon
Dr. Karen Dietz's comment December 4, 2011 12:23 PM
Great post and comments Jan! Looking forward to 2012.
janlgordon's comment, December 4, 2011 2:59 PM
@Karen Dietz

Thanks Karen! 2012 is going to be an amazing year for all of us!!
Gust MEES's curator insight, February 14, 2013 7:39 AM

Quality Matters!

A MUST read!!!

Check also:

http://www.scoop.it/webwizard

http://www.scoop.it/t/the-scoop-it-spotlight

http://blog.scoop.it/en/2011/11/30/lord-of-curation-series-gust-mees/

 

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Brand Building And Aesthetics: Branding Strategy Insider

Brand Building And Aesthetics: Branding Strategy Insider | Curation Revolution | Scoop.it
Whether one considers Apple’s iPod, iPad or iPhone or Ty Nant’s bottled water or Giorgio Armani clothing, aesthetics plays an important role in the appeal of brands. Even the appeal of less upscale brands is often driven at least in...
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What is Content Strategy? | Bridgeline Digital

What is Content Strategy? | Bridgeline Digital | Curation Revolution | Scoop.it
Content strategy is more important than a lot of people think, find out what content strategy is & why it's important for your business.
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Iceberg Effect - A Marin Must Read Sentence

Iceberg Effect - A Marin Must Read Sentence | Curation Revolution | Scoop.it

The Iceberg Effect is why you may not know what you don't know when marketing online. This Curagami post shares how to avoid becoming an online Titanic.

Learn about The Iceberg Effect on our latest Curagami post:
http://www.curagami.com/featured/iceberg-effect-internet-marketing/

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The Invisible Giant: Why Its Hard To See The New Seo Now "Seen" By Thousands

The Invisible Giant: Why Its Hard To See The New Seo Now "Seen" By Thousands | Curation Revolution | Scoop.it

New SEO's invisible Giant uses magician tricks such as Google's floating filter bubbles, social media's disappearing act & friends you never knew you had. The Giant is more visible than ever.

Thousands, thanks to shares from friends such as @Kelly Hungerford@malek@ janlgordonand @Brian Yanish - MarketingHits.comhave "seen" the Invisible Giant of the #newseo. Have you?

malek's comment, August 11, 2014 2:21 PM
That's what "Friends of Friends Marketing" is for
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Need To Make MILLIONS Online? Don't Duel In The Sun, Us G+

Need To Make MILLIONS Online? Don't Duel In The Sun, Us G+ | Curation Revolution | Scoop.it

This GPlus Post discusses how to avoid the lemmings traps so many Internet marketers follow the leader into. The post also shares @MarkTraphagen's brilliant idea - use the not yet competitively frenzied G+ environment as the HUB of all your Internet Marketing. 

Sure I know we've been preaching TAPESTRY and I've been preaching that too. We are somewhere NEW and DIFFERENT now. The TIME it takes you to catch your competitors on Facebook and Twitter CAN'T GENERATE ROI.

You may win the battle, catch up on Facebook and lose the war. Don't do that. Look for BLUE OCEANS, places like G+ and video marketing (and those two ideas are related thanks to hangouts) where setting up a "virtual positive cycle" means in a short amount of time you will get MORE with LESS.

Don't duel in the sun just because everyone is doing it.  

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SEO Rollups - A Secret Internet Marketing Strategy

SEO Rollups - A Secret Internet Marketing Strategy | Curation Revolution | Scoop.it

Amazes me more big companies don't know about SEO rollups, the ability to platform or "Hub" a website and roll up large groups of keywords.

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Can Altruism Disrupt?

Can Altruism Disrupt? | Curation Revolution | Scoop.it
Martin (Marty) Smith's insight:

Sometimes the proximity of things you write creates a new idea. Two recent ScenttTrail Marketing posts got smashed up today:

The New Altruism: Wright, Shermer and Benkler


Why Internet Marketing Must Disrupt To Win 

 

These recent posts got me thinking (always dangerous lol). What if we can use Altruism as a disruptive force?

 

Pepsi achieve disruption in the Cola Wars with the magical User Generated Content platform Pepsi refresh (see this great AdAge summary and infographic for more http://adage.com/article/viewpoint/a-teaching-moment-professors-evaluate-pepsi-refresh-project/237629/ ).

 

MasterCard is disrupting my TV time with the weird guy singing about standing up to cancer (http://mastercard.standup2cancer.org/ ) and nonprofits are becoming disruptive as RobinHood.org and ChairityWater.org prove. 


Can Altruism Disrupt?
Altruism may be the ONLY marketing act sure to disrupt from now to the end of time. Sure Altruism has HUGE proponents in Google and Facebook, but as Benkler discussed in the video included in my The New Altruism post PAPA GOT A BRAND NEW BAG.

I've been wondering why we seem to have suddenly made this turn toward altruism when Benkler explained it so beautifully. This trend isn't a turn, a tune or a change. The majority of people, like 70%, have always wanted a fair expression of altruism in their lives. 

We assumed, and you know what happens when we Internet marketers do that, everyone was the 30% of self-interested pirates. Benkler makes the same point as Gladwell in Tipping Point. Given the right context we jump the turnstile, we break the window, we join the 30%. 

We are NOT all one thing or another ever. We are a strange mix of all kinds of things. Art, science, anger, love and magician and bully are present and, given the right circumstance, will visit and sometimes make it feel like we are THAT or THIS. 

Not so much as it turns out. Perhaps I have unique perspective on the question of who I am. In quick succession I lost my role in the company I co-founded, the love of my life and heard "cancer" and my name in the same sentence. Tough couple of years taught me some HARD things about ME. I can be an ASS and a kind, loving, generous person sometimes in the same day, hour, minute (lol). 

Pema Chodron taught me to forgive and Eckhart Tolle taught me to live in this moment, the one happening NOW. Both these great teachers help create the complex self Benkler discusses. 

 Perhaps this self-awareness is why DISRUPTION is so important. A company, brand or product willing to disrupt is unsure, acting in the NOW with courage. They may FAIL, some believe Pepsi did, or they may just create a new less selfish and more connected future. 

I may not get to that future with you or your children, but it is coming and I will spend every dime I've ever saved and every moment I have to help altruism DISRUPT because life is short, magical and full of joy. Why wouldn't we share such a disruptive message?

 

What about you? What have you disrupted or been good to lately? Share your experience with Altruisim or cause marketing and I will curate in. Thanks, you ROCK. Marty 

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Curation-Corner

Curation-Corner | Curation Revolution | Scoop.it
Content Marketing, Content Strategy, Curation, Curation Tools, Curation Sources,......
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3 Steps To A Great 2012 Content Strategy

3 Steps To A Great 2012 Content Strategy | Curation Revolution | Scoop.it

Today's buyers receive, use and make decisions based on trusted independent sources....

**** If the three most important words in Internet marketing are Content, Content and Content the three most important words implied by that marketing are Trust, Trust and Trust. Marty

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Brand Marketing And The New Rules Of Engagement: Branding Strategy Insider

Brand Marketing And The New Rules Of Engagement: Branding Strategy Insider | Curation Revolution | Scoop.it
For all the changes affecting media these days, the essential product of media, its content, is really no different. But consumers now consumer media content in a wholly different context, one that is embedded with many new cues.
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Crafting the Perfect Content Curation Strategy

Crafting the Perfect Content Curation Strategy | Curation Revolution | Scoop.it

Good overview of the required steps to build a properly thought-out content curation strategy for a company.

From the article:

 

Step 1: Survey the Competitive Landscape

In content marketing and content curation, your competitors are not the companies who sell similar products or services. Rather, your competitors are organizations who publish content on the same topic as you.

1. Determine if you can curate content better than they can by being more comprehensive, more relevant, or more consistent...

2. See if there is a different perspective or opposing point of view that you bring to the table...

3. Try to broaden or narrow your topic. If your initial topic was offshore wind farms, you can try narrowing your topic to Atlantic Ocean Wind Farms or broaden it to Wind Power.

 

Step 2: Survey the Content Landscape

Content curation, the process of finding, organizing and sharing relevant information on a specific topic, relies on third party content. In order to become a successful curator on your topic, you need to determine if there is enough content to curate.

 

Step 3: Survey your audience interest
Even if you have a great topic that passes the competitor survey and the content survey, you must ensure that it is a topic that will draw an audience, and not just any audience, but the target audience for your business.

 

Putting it all together: Finding the Sweet Spot
At this point your challenge is to find a topic that passes these three tests.

It’s easy though to get stuck on a topic that passes two of the tests but not all three...

[read full article http://j.mp/uuySws]


Via Robin Good, Giuseppe Mauriello
Robin Good's comment, November 15, 2011 2:21 PM
...like a candy store

I take that as a beautiful compliment. I think that's really the way it shoud be. Though, there are candy stores and candy stores...
Beth Kanter's comment, November 15, 2011 3:05 PM
Robin ... I know you lived in the US for awhile, but a slang saying in America "like a kid in a candy store" - meaning that kids LOVE candy and when they see it they get excited and you can't get them away. So, yes a compliment. Perhaps better analogy is - you stream is like sipping a fine Brunello di Monticello
Robin Good's comment, November 15, 2011 4:46 PM
That's even better!