Curation Revolution

Why does our increasingly social economy make some companies uncomfortable? It isn't easy to embrace an ever-increasing amount of vulnerability; to not play or cling to the tyranny of perfection are both doomed strategies already extinct. 

This piece explores how companies can dare to be great in a socially connected time.  

Outlaw Josey Wales IM Advice CONTEST
What advice do you thihnk the outlaw Josey Wales would give today's Internte marketers? Enter on Atlantic BT's Facebook page:

http://www.facebook.com/AtlanticBusinessTechnologies

Don't Piss Down My Back & Tell Me Its Raining
Josey Wales had a way of using a few words to say amazing things. The article linked here discusses a company that got their Internet marketing a little right and a lot wrong. 

Writing the piece I wondered what other advice the outlaw Josey Wales would share with today's Internet marketers. What do you think? Share your outlaw advice on Atlantic BT's Facebook page:

http://www.facebook.com/AtlanticBusinessTechnologies

Deadline is Friday Feburary 15th.

Prize: Outlaw Josey Wales Internet Marketing badge. 

Had fun writing an update to one of my favorite books - The Cluetrain Manifesto. Here are highlights from the CoSoMo Manifesto:

* We (your customers) are POWERFUL beyond your wildest dream.
* Our (your customers') everyday needs are more than MET.
* Our (your customers') aspirational desires will never be satisfied.
* Greatness is the cost of the poker game you are playing.
* We can't tell You how to be GREAT, but sure know it when we see, feel or buy greatness.
* Our TIME is our most valuable resource, so don't waste it.
* We may know you better ONLINE than you know yourself, so be authentic and real.
* Together we are more powerful than either of us alone.

What about you? Have ideas we should add to the CoSoMo Manifesto? Share in comments and we will curate in. Marty

Tech Cures Cancer Movement
A passel of Silicon Valley entrepreneurs have created a Breakthrough Prize In Life Sciences. This is cool as it adds momentum to our Cure Cancer Starter project to crowdfund cancer research. 

Watch Cure Cancer Starter Video. (http://www.curecancerstarter.org)

In fact, it feels like there is a larger movement happening. We know we live in technologically rich times. We also know the so called "War on Cancer" is all but over and we lost.

There is good news. The good news is technology is helping cancer patients live longer. As we inch toward a cure for cancer one thing is clear - technology will lead the way.

We welcome such creative and powerful valley luminaries to the #TechCuresCancer movement.