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Scoop.it!
Know thyself is great Internet marketing advice and this post helps explain how to define your Unique Selling Propositions and Unique Customer Aspirations. 
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Scoop.it!
Internet marketing shares humanity, warts and all, then weaves a sum is greater tapestry where YOURS, OURS and THEIRS lose value or distinction. Here's How.
Martin (Marty) Smith's insight:
Outlaw Josey Wales IM Advice CONTEST
Martin (Marty) Smith's curator insight,
February 1, 2013 4:08 PM
Enter Your Outlaw Internet Marketing Advice into the Oulaw Josey Wales Contest. Deadline: Friday February 15th |
How To Tell Your Brand's Story
This post is a hands on tutorial for creating brand stories by developing UCAs (Unique Customer Aspirations) and USPs (Unique Selling Propositions). Includes a video explaining USPs. Can't create great Internet marketing without these branding building blocks.