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Scoop.it!
This post helps lawyers understand how to create an online brand, tell stories with keywords, support with social media, and create websites that WIN. 
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Scoop.it!
Martin (Marty) Smith's insight:
The social tsunami is here bringing a need for speed and less brand control. The Social Patient is about how health care providers can surf the social media wave instead of being drowned by it.
donhornsby's curator insight,
December 16, 2012 7:42 AM
(From the article): This ScentTrail Marketing piece on how social media marketing is changing health care is not about a place. The Social Patient is about an attitude, a dangerous attitude. It is NOT an attitude health care providers don't know about. What most health care providers are unaware of is the size and speed of The Social Patient tsunami that is hitting now. |
Wrote this piece after having great conversations with lawyers in Raleigh about what they did and didn't understand about Internet marketing. The interesting part of thise conversations was what many of my lawyer friends thought they knew they didn't and what they thought they didn't know they weren't as far away as they thought.
Welcome to the strange serendipity and mystery wrapped in enigma that is Internet marketing my legal brothers and sisters.