Want to understand your website's SEO strengths & weaknesses? Create an "ecosystem view" with your website next to top organic competitors. Here's How...
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Curation Revolution
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Besides a quick explanation of what responsive email design is; I take a look at what’s possible, going through some of the responsive layout patterns we’ve Via paulo oliveira
Martin (Marty) Smith's insight:
Email The Register Of Ecommerce
Email As Mobile Life Curator * Create responsive email (email must look great on all devices). * Use PERSONAS and SEGMENTS together. * Tell STORIES over TIME. * Curate User Generated Content INTO your email marketing. * Count and trend unopens as a NO. * Create & Trend new KPIs such as $ / sent, $ / opens. * Keep emails OFF your website (dupe content and hurt heuristics).
This last bullet needs some explanation. Your email marketing needs a "can't see this email view it here" link, but keep your creative in a NON-SPIDERED folder.
Allowing your emails to get spidered can cause duplicate content problems and the heuristics of your emails don't help since, if you are creating great Call To Action emails, your audience will not spend much time on your emails as they are simply attention getter pass through to points of conversion.
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Swarms, Storms and Flocks As a Director of Ecommerce I became fascinated with swarms, storms and flocks. Things happen inside the world’s largest content network for reasons that are beyond logical explanation. As the founder of Cure Cancer Starter, a crowdfunding platform for cancer research, I am fascinated with swarms, storms and flocks again.
All Internet marketers are weather forecasters and swarm storm creators. The linked post is the first post on swarm creation from Swarmise, a new book by Swedish political activist Rick Falkvinge. His a piece from the post describing a "swarm organization": Excerpt
Working with a swarm requires you to do a lot of things completely in opposite from what you learn at an archetypal business school. You need to release the control of your brand and its messages.
You need to delegate authority to the point where anybody can make almost any decision for the entire organization. You need to accept and embrace that people in the organization will do exactly as they please, and the only way to lead is to inspire them to want to go where you want the organization as a whole to go."
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Robin Good's comment,
March 9, 2013 9:35 AM
Right on Marty.
I have something I wrote eight years back that you may like and that is quite relevant to this very topic: http://changethis.com/manifesto/show/19.BioteamingManifesto 
Martin (Marty) Smith's comment,
March 10, 2013 8:12 AM
Robin, wow massively cool piece. I love the concept of BioTeaming. Specifically the recognition that a team is a force, an organic thing that must be managed, thought about, protected and curated with process, care, respect and trust. By calling out the goal of creating a high performance team and setting up a specific process to do so this piece increases the chances of that result (the creation of a high performance team) 100x. I also agree with your assertion that technology per se can quickly distane the goal of creating high performance teams. The idea that technology HELPS and doesn't HINDER is a priori and absurd. By starting with team architecture you provide a check list, an easy way to know if tech is contributing or not. Well Done and thanks for the SHARE. Marty
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Marty's fist Free Internet Marketing Consulting Office Friday discussed how to become a social business with Alleydog.com.
Martin (Marty) Smith's insight:
Realized a couple of things today about social process, about how to start small and build. Not the way I would do it, I'm all in, but all in freaks people out. Testing and pilot programs allow the perception of incremental acceptance. Which would you rather do? Jump into a cold lake or ease your way into it? I'm a jumper but respect people who must ease in too (don't understand, but have empathy for LOL).
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Better SEO Writing Just Scooped a great #infographic about SEO Writing that didn't mention some of my favorite tips or anything about "stop words" so I added 5 tips to the Scoop and wrote a quick ScentTrail Marketing post about Stop Words:
There is great news about the elimination of stop words. When you tune your writing to use shorter sentences, smaller paragraphs and reduces stop words your copy reads faster and so becomes more engaging. Win Win.
Kathy Lenard's curator insight,
May 1, 2013 11:26 PM
I sometime write long sentences; so when I saw these tips about the elimination of STOP words, I had to Scoop this.
Martin (Marty) Smith's comment,
May 2, 2013 7:36 AM
Thanks for the Rescoop Kathy. Shortening your sentences, more Hemingway than Faulkner, can have positive impacts on SEO and visitor engagement. Marty
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![5 Tips For Safer SEO Meme Marketing [Marty Note] | Curation Revolution | Scoop.it](https://img.scoop.it/5aPYxyHf3T_xREo91EAjgTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
How to boost your SEO using memes and give your readers a dose of humor and information they'll make go viral! See my note about the linked content - Marty
Martin (Marty) Smith's insight:
Meme Marketing Can WIN or HURT
* New Via Known - Use Made To Stick idea and connect NEW ideas to familiar (think of the duct tape on the book's cover) ones. * As Memes go sideways tweak YOUR messaging. * If Meme is WRONG stop feeding it (and hope others follow your lead). * NEVER fight a meme.
David Meerman Scott writes how to ride fast breaking cultural ephemera and memes to your marketing advantage in The New Rules Of Marketing and PR and NewsJacking.
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SEO Doesn’t Have To Be Hard Just shot a video with our resident photographer Andrew Bartlett. Our conversation reminded me Search Engine Optimization doesn’t have to be so HARD.
Martin (Marty) Smith's insight:
After shooting a video with our resident photographer, Andrew Bartlett, I realized that SEO in a post Panda and Penguin world is easier than ever. Do the basics well, connect everything so Google knows YOU and be consistent and life is good. * Keywords in image Alt text. * Content With Call To Action is King * Be consistent With Other Marketing
Brian Yanish - MarketingHits.com's curator insight,
January 10, 2013 9:19 PM
Great article Marty. Wasn't long ago I'm talking to fellow website designer who said SEO is dead because of social media. I told him, funny how Google hasn't stopped telling website owners to do many of the items you cover in your article.
Martin (Marty) Smith's comment,
January 11, 2013 8:14 AM
Spiders still need context Brian so you note to the designer was correct. Correct alt text has been a particular challenge for me with many designers. I prefer to have file names with keywords too, but good luck selling that idea to a designer (lol). M
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his is a great article that needs to be bookmarked for reference. Top Notch!