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Downloading the Vocus paper Monitoring The Social Media Conversation: From Facebook to Twitter via CIO Whie Papers is a pain. The paper helps explain what Curagami is all about. The paper has a PR slant, but its an important read for any and all Internet marketers: The prevalence of social media has not just grown … 
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Facebook will retire Sponsored Story advertisements beginning April 9.
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What content works best, what time to publish updates and how to use sponsored stories are consistent themes being discussed among nonprofit marketers. Marty Note Via Gina Stepp, Martin (Marty) Smith
Martin (Marty) Smith's comment,
November 22, 2012 8:21 AM
Thanks for the Rescoop Don. Have a Happy Thanksgiving. Marty
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![Don't Follow GoofyStupid Or Truly Clueless On Social Media ROI [Marty Note] | Curation Revolution | Scoop.it](https://img.scoop.it/GCIRQmeFdXYsG9ZxbmNetDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Marty Note "Contrary to popular belief, it doesn't look like social networks do a whole lot to drive sales, according to a recent report by Sucharita Mulpuru at Forrester Research. Less than 1 percent of the online transactions she tracked could be traced to a social media post, Mulpuru told us. With those kind of numbers, it seems like a waste to invest in selling products via social media." The GoofyStupids No matter how good your quants are they aren't inside Google and if they get inside Google they won't live long enough to tell that story, so turn off your social this Christmas and report back. Here are a few metrics you want to be sure to watch: * Conversion Rate. Turn social off and I predict uniques soften. Repeat visits may decline too. Repeat goes down because the traffic net is smaller so some erosion across the base could happen. Repeat is about how many people love your website enough to come back. Since repeat visits is a ratio it could stay constant even as traffic weakens. Bet Forrester didn't think about the impct of those little counters in their study :). I used to be an Ecommerce Director and there is NOTHING more powerful than social signals to increase conversion (video runs a close 2nd). Here are examples of social signals that help e-commerce conversion: * The number of Likes and Shares, from whom and how fast they trend. So let's think about a typical and important ecommerce action. A user comes on your site and writes a review. Since there are no social signals, no Tweets or Likes, they leave and DON'T SHARE their review with anyone. Tell me Forrester How did you calculate the lost sales? A: Forrester didn't and couldn't. Forrester looked at a multi-dimensional problem with linear one way glasses. Internet marketing is highly relevant and I mean that in a E=MC2 way. Since modeling actions NOT taken for reasons Forrester clearly doesn't understand is impossible, the Forrester SMM ROI study is clueless.
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Hunting social media marketing ROI can make it easy to ignore the most important point - you company, brand and product must have a social media marketing strategy.
Customers will forgive, guide and understand failure. Soon no existing or potential customer will forgive social absence.
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![Social Media Referral Traffic +42%, $ Jumps + 63% and SMBs Rule [infographic] | Curation Revolution | Scoop.it](https://img.scoop.it/vwKCdwjyJYzFuRYXwOHpezl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
In 2013, both large and small retailers earned business by making social media a priority. But it was the small merchants, operating exclusively online, that dominated the top ranks of the social media 500. This infographic takes a closer look at how SMBs can harness the power of smart placement, great content and nimble response. Marty Note Via Hannah Kramer
malek's curator insight,
February 26, 2014 10:52 AM
It's all about the interaction of consumers with products online. The recently released Google's new Hummingbird algorithm put more weight to how your business, product, or service is being talked about on the social Web.
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Peter Cardon: Social Business Goes to SchoolHuffington Post (blog)Increasingly, companies are using social media for other business goals: knowledge sharing, product development and innovation, talent management, and many forms of internal and...
Jeff Domansky's curator insight,
December 15, 2012 7:33 PM
Business and educators are getting the concept of "social business." They're just not all doing it yet.
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Hunting social media marketing ROI can make it easy to ignore the most important point - Your company, brand and product must have a social media marketing strategy. Caveat stated, here are some thoughts on what Social Media Marketing IS: If these attributes sound like Jim Stengel's fundamental human characteristics brands need to align to it is on purpose (read GROW by Stengel). In the post Social Media Marketing The Most Valuable ROI I asked if you could afford NOT to create a social presence. I don't think avoiding things is as powerful as wanting something. Let's recast the question and ask if it is important your brand connect, explore, impact, have aspirations and share joy?
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Hunting social media marketing ROI can make it easy to ignore the most important point - you company, brand and product must have a social media marketing strategy. ...
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Many have asked what Curagami DOES? This post builds on an excellent Vocus post about monitoring the social media conversation to share how Curagami creates a tiny advantage that creates scale that creates a tiny advantage and so on to infinity :).