Curation Revolution

Why You Must Curate Content
Scoop.it is a great tool we've used for years. We finally had a chance to use the easy to use and understand feed embed tool. The ability to easily add feeds into your blogs and websites means content curation is easy to create and add into your content marketing mix. 

The linked post explains why content curation is a MUST. Content curation is less expensive, has more reach and develops more community than content creation alone. We seen the damage pushing more content with less support can create in engagement and SEO. 

Don't do that (push content at the expense of curation) is our best online marketing advice. 

Downloading the Vocus paper Monitoring The Social Media Conversation: From Facebook to Twitter via CIO Whie Papers is a pain. The paper helps explain what Curagami is all about. The paper has a PR slant, but its an important read for any and all Internet marketers: The prevalence of social media has not just grown …

Facebook will retire Sponsored Story advertisements beginning April 9. 

Marty Note
Wow, no sooner than I finish Gary Vaynerchuk's amazing explanation of about the value of Facebook's Sponsored Stories than I read Facebook will be eliminating them on April 9th.

Eliminating something a distinguished Internet marketing guru spends several pages of his latest book touting is the problem with Facebook marketing in a nutshell. Marketers are used to moving and changing, but investing in a platform requires enough stability to project ROI. 

Since Facebook changes all the time understanding how to "tune" marketing to the platform can be confusing and discouraging. The minute you find something that works, as a marketer, they eliminate or change it. 

Gary explains that Facebook is interested in protecting Facebook. Don't worry marketers know that since the message has gone out loud and clear from the beginning (and in sometimes very snotty ways). Marketers must know the expensive and finally successful strategies they create will be around long enough to provide some ROI. Anything else is simply another game of whack a mole. 

Wonder if Gary (@GaryVee) will blog about how the proposed changes impact his excellent explanation in Jab, Jab, Jab, Right Hook?  

Content marketing must serve a higher purpose & featuring people not things is how websites win hearts, minds & loyalty creating online community.

Post includes a Fareed Zakaria interview with hedge fund manager Ray Dolio because Ray shares 5 tips for how to become a great web marketer:

* Think more about how "the machine" works (Google in our case).

* Be in the middle of it and expect to get banged up.

* Have great humility and FEAR.

* It isn't KNOWING that matters it is what you do when you DON't KNOW.
* Find smart people who disagree with you and LISTEN.

I couldn't summarize how teams I've led have made over $30M in online sales learn to think and be. Ray may be speaking of how to manage a hedge fund, but he may as well be outlining how to be a great digital marketer.

This post explores an eternal truth - people not things sell.
http://www.curagami.com/magical-thinking/marketing/5-ways-people-fix-content-marketing/