Curation Revolution

Why You Must Curate Content
Scoop.it is a great tool we've used for years. We finally had a chance to use the easy to use and understand feed embed tool. The ability to easily add feeds into your blogs and websites means content curation is easy to create and add into your content marketing mix. 

The linked post explains why content curation is a MUST. Content curation is less expensive, has more reach and develops more community than content creation alone. We seen the damage pushing more content with less support can create in engagement and SEO. 

Don't do that (push content at the expense of curation) is our best online marketing advice. 

Content marketing must serve a higher purpose & featuring people not things is how websites win hearts, minds & loyalty creating online community.

Post includes a Fareed Zakaria interview with hedge fund manager Ray Dolio because Ray shares 5 tips for how to become a great web marketer:

* Think more about how "the machine" works (Google in our case).

* Be in the middle of it and expect to get banged up.

* Have great humility and FEAR.

* It isn't KNOWING that matters it is what you do when you DON't KNOW.
* Find smart people who disagree with you and LISTEN.

I couldn't summarize how teams I've led have made over $30M in online sales learn to think and be. Ray may be speaking of how to manage a hedge fund, but he may as well be outlining how to be a great digital marketer.

This post explores an eternal truth - people not things sell.
http://www.curagami.com/magical-thinking/marketing/5-ways-people-fix-content-marketing/