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In a world where “content is king,” you might think that those who publish thousands of articles every day would rule inbound marketing and reign over the modern, online world equivalent of the Roman Empire.
And, like Caesar before them, for a time, they did.
That is, until Google unleashed, of all things, a panda, and collapsed their empires the way Odoacer deposed Romulus Augustus and squashed the Roman Empire for good in 476 A.D.
Let's take a quick look at how Google's Panda algorithm update changed SEO and what you can do as a marketer to stay on Google's good side.
Step 1. Post content that is of little to no value, off-topic, or boring.
Step 2. Post content too infrequently.
Step 3. Post content with too few keywords or the wrong keywords.
Find out all the details: http://blog.hubspot.com/blog/tabid/6307/bid/29363/How-to-Destroy-Your-SEO-in-a-Post-Panda-World.aspx
Via Robin Good
