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Scoop.it!
Brands are under attack by 5 Ninja: clean slate, social media, death of old media, mobile & User Generated Content. How can you defeat attacking Ninja horde if your brand is a leader? How can you add speed and fury to the attack if your brand isn't the leader? 
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Scoop.it!
From
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BU Today How Ford Became a Leader in Social Media BU Today As the leader of Ford's social media efforts, Monty has been ranked by Forbes.com as one of the top 10 influencers in social media and has been called “the best corporate social media lead...
Martin (Marty) Smith's insight:
Ford Creates DCC For The Fiesta
Saving The Ford Motor Company (2008)
When I wrote that piece in 2008 I wanted convey how the information is more important than the CAR. Ford got it and went me several better. Kudos to FORD and a lesson for every marketer who continues to doubt the power of social media, User Generated Content and gamification.
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Scoop.it!
Hubs vs. Stand Out Content
Lori Wilk's curator insight,
January 28, 2014 3:16 PM
Great to hear what's being said on issues of content creation vs content curation and we'll get the see what worked best when we tally up the results at the end of the year. I do agree that in many cases the writers are not getting paid enough to create the original content.It is easier to get more content delivered to more people, quickly, by having fewer original articles to create and more curated content to share. The curated content is already written and is waiting for more distribution. The original content takes more research, thinking, writing, editing, and then posting. It's a longer process to create new content and it costs more than curating existing content. The perfect combination of both content creation and content curation will be very lucrative for some platforms this year-we'll have to wait to see who figures it out the best and who makes the most money doing it.
Scoop.it!
Thinking of the increasing importance of NOW I set out in search of the New Now. The New Now changes the way we think about content. Instead of working from evergreeen conent OUT to NOW we must move backwards because NOW is the biggest gear in any content marketing engine now. This piece explores the implications of the New Now on SEO and content marketing.
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