Curation Revolution
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Curation Revolution
Content Curation

Curation Revolution

Curation the next web revolution.
Curated by Martin (Marty) Smith
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A Vs. B Conversations = Simple Social Enagement via @Moon_Audio

A Vs. B Conversations = Simple Social Enagement via @Moon_Audio | Curation Revolution | Scoop.it
From www.facebook.com - August 13, 2014 10:31 AM
Time for a game of Versus!

Fostex versus Sennheiser... Who makes the best headphones? GO!


Friends at http://www.Moon-Audio.com make the best audio cables in the world. Their cables connect to headphones and earphones and passions run HIGH where people's music and gear are concerned.

See Moon Audio's Fostex vs. Sennheiser Question Here
on.fb.me/1uOFvEv

That link takes you to Moon Audio's Facebook page where use of vs. prompts passionate shares and stories of experience and joy. Great simple idea to promote engagement, garner User Generated Content and learn how your customers really FEEL about the brands you sell.

We are working on a vs. tool for Curagami (http://www.curagami.com ) our marketing tool suite meant to create exactly the kind of community Moon Audio is generating right now thanks to a simple "vs." question.

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Brands Under ATTACK: 5 Ninja - ScentTrail Marketing

Brands Under ATTACK: 5 Ninja - ScentTrail Marketing | Curation Revolution | Scoop.it
From www.scenttrail.com - March 22, 2014 9:44 AM

Brands are under attack by 5 Ninja: clean slate, social media, death of old media, mobile & User Generated Content. How can you defeat attacking Ninja horde if your brand is a leader? How can you add speed and fury to the attack if your brand isn't the leader? 

Added an introduction from my friend Mark Traphagen.

Ninja are attacking brands NOW on Scenttrail Marketing:
http://www.scenttrail.com/brands-attack-5-ninjas/  

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Brilliant Tips On Building Social Collaboration a #mustread | Social Media Today

Brilliant Tips On Building Social Collaboration a #mustread | Social Media Today | Curation Revolution | Scoop.it
From socialmediatoday.com - April 1, 2014 10:31 AM
From Entertainment to Collaboration outlines the second transition that a company must engage in when moving from advertising to engagement as a core marketing strategy.


Marty Note
This is a MUST READ brilliant post my friend Mark Traphagen (@MarkTraphagen) alerted me to because I've been writing about how brands don't get social (Social Media: It's The Conversation Stupid http://sco.lt/7iZVUP ).

I love the ditch digging details Ted shares in this great post. He all but maps the process of creating successful social collaboration with:

Collaboration can take a number of forms: example archetypes are:

1) commentary on content

2) co-creation of content

3) user-generated content

4) collective action or problem solving

###
That is BRILLIANT work. I've been focused on the conversation, but Ted is right. The conversation is the medium, the currency. The payoff for being present and engaged with customers is collaboration. Great stuff and a must read for any brand or Internet marketer (and there are 2 more installments coming).

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Malena Gamboa's curator insight, April 12, 2014 2:57 AM

Collaboration can take a number of forms: example archetypes are:

1) commentary on content

2) co-creation of content

3) user-generated content

4) collective action or problem solving
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Hubs vs. Stand Out Content - Conversation With Mark Traphagen on G+

Hubs vs. Stand Out Content - Conversation With Mark Traphagen on G+ | Curation Revolution | Scoop.it
From plus.google.com - January 28, 2014 11:31 AM

Hubs vs. Stand Out Content
Fascinating conversations with @ janlgordon@Guillaume Decugis& "Content Shock" author blogger Mark Schaefer helped create this conversation about Hubs vs. Stand Out Content with @Mark Traphagen.

As we attempt to understand and plan for the future of #SEO and #contentmarketing these conversations becoming increasingly important.

 
https://plus.google.com/102639884404823294558/posts/M2YrHJV3FYS

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Lori Wilk's curator insight, January 28, 2014 3:16 PM

Great to hear what's being said on issues of content creation vs content curation and we'll get the see what worked best when we tally up the results at the end of the year. I do agree that in many cases the writers are not getting paid enough to create the original content.It is easier to get more content delivered to more people, quickly, by having fewer original articles to create and more curated content to share. The curated content is already written and is waiting for more distribution. The original content takes more research, thinking, writing, editing, and then posting. It's a longer process to create new content and it costs more than curating existing content. The perfect combination of both content creation and content curation will be very lucrative for some platforms this year-we'll have to wait to see who figures it out the best and who makes the most money doing it.
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