Curation Revolution

Join Brands Don't Buy Them
Agree with this infographic about what makes people loyal to brands. Brands are shorthand for contemporary life. We bundle so much meaning into brands such as Nike, Apple and REI that it would be hard to imagine modern life without these shortcuts. 

Faith Popcorn famously said people don't BUY brands they JOIN them and these "loyalty" reasons can help form a brand people want to join.