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Curation Revolution

Curation the next web revolution.
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Fractals, Ecommerce & The Web - Finding and Using Your 80:20 Rule [video]

Fractals, Ecommerce & The Web - Finding and Using Your 80:20 Rule [video] | Curation Revolution | Scoop.it
From www.curagami.com - August 31, 2015 8:52 AM

How To Make $30M Online
When people ask me how teams I've managed made more than $30M online I say it's simple - find your 80:20 Rule, double down on winners, leave laggards and hire great people.

None of those things are nearly as "simple" as they sound, but you must know what NOT to do. Any website has an enduring and constant fractal called the 80:20 Rule. This post includes a video about the importance of your 80:20 Rule, how to use what you find and a link to an earlier post on how to find your 80:20 Rule. 

http://www.curagami.com/wp-content/uploads/2015/08/fractals-cover-image.png 

 

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Story About Storytelling, FedEx & Time via @Curagami

Story About Storytelling, FedEx & Time via @Curagami | Curation Revolution | Scoop.it
From www.curagami.com - October 31, 2014 10:41 PM
Story may be the most important but least understood online marketing word there is. Understand why storytelling is "beyond important" for web marketing.
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What Does Red Bull Know About Online Marketing? LOTS To Steal via @HaikuDeck

What Does Red Bull Know About Online Marketing? LOTS To Steal via @HaikuDeck | Curation Revolution | Scoop.it
From www.haikudeck.com - August 1, 2014 9:16 AM
Connection, our human ability to listen, share and respond, is the new ecommerce. This Haiku Deck is in support of Marty Smith's Keynote talk at FedEx Connection Conference 7.30.14.

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Curation Is The Next Web Revolution - ScentTrail Marketing Archive

Curation Is The Next Web Revolution - ScentTrail Marketing Archive | Curation Revolution | Scoop.it
From www.scenttrail.com - April 23, 2014 9:08 AM

Scenttrail Marketing Archive
Thought it might be an interesting exercise to revisit key posts from Scenttrail Marketing. Curation Is The Next Web Revolution is why I got to play with Scoop.it.

After one of Scoop.it's founders, Marc Rougier, read this post they offered to let me play with their cool new tool while still in beta. Curation Is The Next Web Revolution feels more true today than when it was first shared in early 2011.

Curation is the best way to test content as I described in How I Use Scoop.it (http://sco.lt/5pwF6n). We are so committed to content curation we are building a new tool called CrowdFunde to help websites understand what content helps them the most.

No doubt in our mind content curation is what's next. What about you? Are you curating content? Share how you use tools like Scoop.it, G+, Paper.li or your blog to create effective content marketing and we will share with our tribe.


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Iceberg Effect - A Marin Must Read Sentence

Iceberg Effect - A Marin Must Read Sentence | Curation Revolution | Scoop.it
From www.curagami.com - November 18, 2014 8:15 PM

The Iceberg Effect is why you may not know what you don't know when marketing online. This Curagami post shares how to avoid becoming an online Titanic.

Learn about The Iceberg Effect on our latest Curagami post:
http://www.curagami.com/featured/iceberg-effect-internet-marketing/

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Killing Your Brand Easy As One, Two, Three

Killing Your Brand Easy As One, Two, Three | Curation Revolution | Scoop.it
From plus.google.com - August 12, 2014 2:50 PM

Killing Your Brand Is Easy
Small to Medium Sized Businesses (SMBs) have shipping ALL WRONG. They want cheap shipping. Shipping is a battleground and trying to save money there is often tripping over $100 bills to pick up pennies.

This G+ post shares the wrong questions being asked in the wrong ways by many SMBs. I like FedEx even for TINY companies because they immediately look BIGGER and more trustworthy with FedEx attached.

Things still go BUMP in the night with FedEx, but we trust THEY will make it right. I don't mind checking a tracking number and working with FedEx to solve a shipper's problem. I won't CONSIDER hopping in my car and running to the post office to attempt to do the same for USPS.

The brands live in different places in my head. FedEx has done many more good turns that bad. USPS has delivered more than they failed too, but when they fail its always MISERABLE trying to straighten it out.

All things being equal, and they never are, I can make a solid branding argument for why any online business should ship FedEx with triggers for free ground and air.

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Is Social Media Marketing Dead? Yep & Here's Whats Next - via @Curagami

Is Social Media Marketing Dead? Yep & Here's Whats Next - via @Curagami | Curation Revolution | Scoop.it
From www.curagami.com - July 23, 2014 6:48 AM
Jeff Fromm in a great post for TBJ makes Curagami's tactical marketing is dead argument beautifully. Social Media Marketing is dead & here's what's next.


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Brian Yanish - MarketingHits.com's curator insight, July 23, 2014 8:05 AM

As we consume more and more content via our mobile devices, both content marketing and social media marketing strategies need to be re-examined.


Why?

The end user, your consumer now has Notification Distraction, be it from a game or text message your content has limited engagement time of these devices. Getting a share has become even harder. 


Connecting content to product engagement is the new marketing.
Dr. Karen Dietz's comment July 23, 2014 5:43 PM
I really enjoyed this article Marty and am going to reference it for another kind of story project I'm working on. Good stuff! Thanks for finding and sharing.
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Digital First Business Implications - Atlantic BT

Digital First Business Implications - Atlantic BT | Curation Revolution | Scoop.it
From www.atlanticbt.com - November 5, 2013 4:16 PM
Even brand powerhouses like Marty's old employers M&M's, P&G must realize what happens online today is most important product in a digital first world.
Martin (Marty) Smith's insight:

After scooping a Neil Ferree post about lawyers needing to accept content and social marketing I realized my 2008 Infinite Inventory, Moore's Law, Saving Ford ScentTrail Marketing post didn't go near far enough. 

This post is about difficulty of powerful branded manufacturers and widget makers have with embracing that the most important product they created today was digital and online. If your online presence isn't as great as your real world experience a slow decay will rot your brand's foundation. 

Digital First is a revolution, a revolution that never slows for anyone to catch up or understand. This revolution only knows one speed - FASTER and only happens in one time NOW.

 

Neil's post made me smile because if lawyers, traditionally the antelope at our Internet marketing waterhole, are beginning to understand the need for content marketing supported by social media surely the 7th sign is here. Better stock up on canned goods, water and plenty of content and social media marketing if we want to survive :).  

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lorrinda's curator insight, November 7, 2013 4:22 AM

"If your online presence isn't as great as your real world experience a slow decay will rot your brand's foundation"  --having a strong digital footprint is critical
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