Curation Revolution

Cause marketing is popular, but is easy to do BADLY. This post outlines how Cause Marketing when added to a diversified Internet Marketing portfolio helps create a new and better form of "advertising" and the post includes a link to our new CauseMarketingBecause.com website. 

Atlantic BT BLog Post
http://www.atlanticbt.com/blog/cause-marketing-is-the-new-advertising/ 

CauseMarketingBecause.com
http://www.atlanticbt.com/blog/cause-marketing-is-the-new-advertising/ 

Embrace Save The World Marketing 
In a social mobile and connected time for profit companies should learn emotional storytelling from nonprofits. Nonprofits should learn viral marketing and SEO from their for profit cousins. 

Save The World Marketing is a "new altruism" that is sweeping across social media. Companies and brands that embrace Save The World Marketing create an emotional connection with customers via authentic stories and social media.

Every enterprise is saving the world in some interesting way. Telling that story or finding partners who can help tell a company's "save the world" story should be a top priority for senior managers and small to medium sized businesses (SMBs).