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5 Tips To Survive The Community Content Tornado - Curagami

5 Tips To Survive The Community Content Tornado - Curagami | Curation Revolution | Scoop.it
Community Content Tornado shares forces making digital marketing a tornado - Facebook and Google with 5 How To Survive tips including content gamification.

 

* Apps

* Q&A Content
* Content Gamification
* Facebook Chatbots
* Create Online Community 

 

 

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Headphones for Video Games at Moon Audio - Great Content Marketing

Headphones for Video Games at Moon Audio - Great Content Marketing | Curation Revolution | Scoop.it

Headphones For Video Gamers
Friends at http://www.Moon-Audio.com  created a great example of great ecommerce content marketing. Their Headphones For Video Games Buying Guide (http://www.moon-audio.com/headphones-for-video-games.html ) shares content from their founder Drew Baird (video) and 3 of their "Ambassadors". 

Moon Audio Ambassadors are audiophiles recruited to help. They provide feedback on ideas, test gear and write great content. The ASK is so important these days. No one climb to the top of the content marketing mountain alone.

We all need trusted Sherpas such as Moon Audio's Ambassadors and content geared to our customers just like Moon's Headphones for Video Games Buying Guide magazine. Also a great example of how to magazine content marketing.

Headphones For Video Games Buying Guide
http://www.moon-audio.com/headphones-for-video-games.html  

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Fractals, Ecommerce & The Web - Finding and Using Your 80:20 Rule [video]

Fractals, Ecommerce & The Web - Finding and Using Your 80:20 Rule [video] | Curation Revolution | Scoop.it

How To Make $30M Online
When people ask me how teams I've managed made more than $30M online I say it's simple - find your 80:20 Rule, double down on winners, leave laggards and hire great people.

None of those things are nearly as "simple" as they sound, but you must know what NOT to do. Any website has an enduring and constant fractal called the 80:20 Rule. This post includes a video about the importance of your 80:20 Rule, how to use what you find and a link to an earlier post on how to find your 80:20 Rule. 

http://www.curagami.com/wp-content/uploads/2015/08/fractals-cover-image.png 

 

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THINK Like A Marketing Pro: 5 Secret Tips via @HaikuDeck

THINK Like A Marketing Pro: 5 Secret Tips via @HaikuDeck | Curation Revolution | Scoop.it
Biggest challenge to great web marketing may be learning to THINK like an Internet marketer. Here are 5 Secret Tips to help you become a great IMer.
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Movement Marketing with Orate.me - via @Curagami

Movement Marketing with Orate.me - via @Curagami | Curation Revolution | Scoop.it

Movement Marketing With Orate.me
Why startups create movements & community from organic fuel such as narrowing focus, winning hearts, minds & loyalty and building online community.

Martin (Marty) Smith's insight:

add your insight...

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Ultimate Guide To Epic Blogging- NicheHacks

Ultimate Guide To Epic Blogging- NicheHacks | Curation Revolution | Scoop.it
Want to learn how to start a blog that's has incredible content, gets blog traffic on near auto-pilot, builds an audience, goes viral and more? Click here..
Martin (Marty) Smith's insight:

Wow, this may be the most detailed post I've read about blogging. Stay wit it and you will  discover amazing blogging tips. For once "ultimate" is a well deserved title. 

Mikko Hakala's curator insight, March 6, 2014 10:21 AM

Super comprehensive guide.

malek's curator insight, March 6, 2014 10:52 AM

Yoo, hoo...

Much like "Everything you always wanted to know about blogging but were afraid to ask". It's all there.

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How To Create Binge Worthy Content & Why That's Important

How To Create Binge Worthy Content & Why That's Important | Curation Revolution | Scoop.it
Netflix data shows a propensity for "binge watching". How do we create content marketing to encourage a binge?


This Haiku Deck shares tips on how to make your content marketing "binge friendly". 

Tagmotion's curator insight, January 15, 2014 6:33 PM

Great insight that binge viewing is a big part of 'how we watch'. Could be an opportunity for Tagmotion, to promote multiple programs quickly by  opening up highlights (within programs) for sharing..

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Top 10 Reasons Amazon Kicks Ecommerce Butt In 2014 & What To STEAL - ScentTrail Marketing

Top 10 Reasons Amazon Kicks Ecommerce Butt In 2014 & What To STEAL - ScentTrail Marketing | Curation Revolution | Scoop.it

Top 5 Reasons Today (5 more tomorrow)
This post got so good to me I had to break it into two. The top 5 reasons Amazon will be kicking ecommerce butt and taking names next year:

* Content Curation (they are better at riffing, snipping and spinning content than anyone). 
* Understand INFORMATION = more than half the "profit" of an online transaction. 
* Price Arbitrage (no prices is ever static on Amazon). 
* Arbitrage Everything (Amazon will trade anything and everything). 
* Amazon Thinks in web "scale" and that is BIG and BIGGER, Fast and FASTER. 

Don't despair. Yes Amazon will be kicking all of our butts for quite a long time online, but that doesn't mean we can't grab bull by horns and narrow the gap in 2014. Knowing what Amazon is so good at is a great place to figure what you can STEAL. 

Doesn't cost much to CHANGE your thinking and may win the day! 

 

malek's comment, December 30, 2013 5:13 PM
"mortal combat" in ecommerce, thoughtful.
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5 Quick & Easy Content Marketing Tips For SMBs & Startups

5 Quick & Easy Content Marketing Tips For SMBs & Startups | Curation Revolution | Scoop.it

Here are the content marketing tips for #startups and #smbs shared in this post:

1. Create content before, during and after events.

2. Support great posts about you by writing about them.

3. Don't SELL, CURATE instead.

4. Create content with an eye toward what you want.

5. Tools matter.

http://scenttrail.blogspot.com/2013/11/5-quick-easy-content-marketing-tips.html 

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Learning Business Leadership Lessons From The Superheroes

Learning Business Leadership Lessons From The Superheroes | Curation Revolution | Scoop.it
Your favorite superhero has the power to save your business too. It's time for the business owners to take lessons from superheroes, and implement them in order to achieve success.
Martin (Marty) Smith's insight:

This was a fun way to discuss leadership archetypes. 

Winnfin's comment, August 28, 2013 2:58 AM
Great idea, and good way to get the point across that you should always know your strengths and try to develop your weaker areas.
Agnipravo Sengupta's comment, August 28, 2013 3:03 AM
Thanks everyone for the encouraging words... I'm glad you all loved my write-up...
Anh VU's curator insight, August 30, 2013 9:51 AM

The 198x Vietnamese generation (in their early 30s now) grew up with Tsubasa, Teppi, Dragon Balls, Doraemon, TKKG. Mostly about friendship &  hardworking spirit than super hero.

 

Quote from article: "Do you remember spending sleepless nights as a kid, reading your favorite superhero comic books? If you do, then you might also remember that “giving up” is not what the superheroes teach us. Well, no one is going to get a neutron laser or an indestructible shield for sure! However, there are some effective and invaluable lessons every business owner can learn from his favorite superhero, and implement them on the business battlefield."

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Why Content Gets Shared: Content Marketing Social Mentions Study

Why Content Gets Shared: Content Marketing Social Mentions Study | Curation Revolution | Scoop.it
Content Marketing 101 "Wow you create a lot of content," a friend said at lunch yesterday. I felt the need to apologize (again). "I love Internet marketing,
Martin (Marty) Smith's insight:

Why Content Gets Shared
Turns out our gut instincts about content marketing are correct. The TOOLS we use and the content we curate and create make a difference in the amount and velocity of our social shares.

Tools such as Scoop.it and your blog are indispensible say the results from a 30 day in depth view of @ScentTrail mentions on Topsy. Type of content also matters.

Infographics, SEO and my trusty ScentTrail Daily Paper.li generate the most mentions. Friends also matter.

#4 on the mentions list is group tweets from friends with thanks or best wishes for the weekend. Staying connected and sharing are critical to successful content marketing.

Interesting bottom line is a confirmation of what all content marketers know to be true. Confirmation of the fact that content gets shared is in the numbers. I don't curate or create 30 pieces of content a day (well not on most days lol) and I've certainly NEVER created 66 (most mentions in a single day in this study.

These numbers confirm what we know - content gets shared and explains what types of content is most likely to generate shares and what tools to use to promote shares.

Brian Yanish - MarketingHits.com's curator insight, July 12, 2013 11:34 PM

Marty thanks for sharing this study. In the world of online social sharing we need to rethink of the role as content providers. 


My thoughts on how old content media producers need to evolve.


Interesting to see how newspapers, tv and radio are starting to figure out the "value added" model of internet marketing.  People will pay for digital content, and the great thing for the publishers is the low cost of distribution. Online marketers have done it for years using micro websites with targeted content and now apps. I don't see why a newspapers,etc. should be any different.

 

The way I see it is the newspaper and their website should be the teaser to the value added content. Right now it's like they tell the story and move on, then cry the blues, no one will pay us for our content. Now if they extended the content or partnered with someone (eg health or fitness) for value added content people would pay. 

 

The newspapers, tv, etc, need to become the advertiser of the content, instead of depending on advertisers to support the media.


They have a reader base that many bloggers would love to have, but they need to rethink the connections they make with the reader.

Martin (Marty) Smith's comment, July 13, 2013 7:23 AM
Great analysis by Brian. I go even a step further in Saving The News&Observer http://sco.lt/4rBAOH and suggest that newspapers become part of their own rehabilitation by embracing the CROWD in real time by throwing off their "we are here to guide you" ethos. The editorial-centric model is over. Brian's idea about promotion-centric is a good one, but I want more. I want these organization deep in the weeds on things so WEB marketing they can't NOT understand how DIFFERENT life is and will always be from that magic time when a newspaper could take down a President, we could only watch 4 TV channels and exciting programming was a show about a boy named Beaver :). M
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Scoopit and the Lean Content Movement - Atlantic BT

Scoopit and the Lean Content Movement - Atlantic BT | Curation Revolution | Scoop.it
Not only is there a new sheriff in town, content marketing, but there is a rapidly evolving new movement too. How can you create "lean content"? Read on.
Martin (Marty) Smith's insight:

Had fun writing this piece on how Guillaume, Marc and the @Scoopit team are creating the Lean Content Movement and what that means to we lucky few Internet marketeers. 

Ken Morrison's comment, April 27, 2013 8:20 AM
I enjoyed this article Marty. The Circus analogy was a concrete example that I will remember for a while. Well Done.
Martin (Marty) Smith's comment, May 1, 2013 9:04 AM
Thanks Martine for Rescoop. Marty
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Share Your Favorite About Us Pages - Curagami

Share Your Favorite About Us Pages - Curagami | Curation Revolution | Scoop.it

Favorite About Us pages shares an e-commerce master class video on how to create a great About Us page and asks for your favorite About Us Pages examples.

Great About Us Pages:

* Tell A Story.
* Share Values

* Outline a Movement

* Help Build Community

Share your favorite about us pages in reactions (on Scoop.it), comments on the Curagmai post or email martin(at)Curagami.com.
Thanks, Marty  

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5 Tips To Magazine Your Content Marketing via Curagami

5 Tips To Magazine Your Content Marketing  via Curagami | Curation Revolution | Scoop.it

Future of Content Marketing For Online Merchants
Online merchants are learning hard lessons about content marketing. Mainly that it takes a lot of time, effort and money. What if you could increase your customers engagement, support and loyalty without spending an arm and a leg? Interested?

This Curagami post shares tips on how to think like a magazine editor - at least an online magazine content editor. It shares five tips including:

  • Find 3 – 5 content groups that interest your visitors.
  • Decide your schedule (we recommend monthly updates at first because that is a big commitment that must be kept to gain trust).
  • Curate content from trusted sources such as brands, manufacturers and even competitors.
  • Automate at least one of your content groups with feeds.
  • Find and nurture free visual media sources such as Haiku Deck.

 
Read more about evergreen content and why thinking like a magazine editor can help your online store create TRIBE and MONEY on Curagami:

http://www.curagami.com/ecommerce/magazine-ing-content-5-tips/?v=7516fd43adaa  

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Stop Making Sense To Win Online via @Curagami

Stop Making Sense To Win Online via @Curagami | Curation Revolution | Scoop.it

Burn Down Your House
Talking Heads know an important internet marketing truth – sometimes you need to put on a big suit, jump around and burn down your web marketing house.


Watch David Byrne carefully. Everything happening is practiced but not stale, choreographed but spontaneous and crazy & planned. If there is a better example for where our near real time, content, community and commerce online world is going we don't know it.

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10 Tips To Increase Content Marketing Engagement via Biznology [+7 @Scenttrail tips]

10 Tips To Increase Content Marketing Engagement via Biznology [+7 @Scenttrail tips] | Curation Revolution | Scoop.it

Marty Note
I like Biznology's 3 Tips to increase engagement so much I added a few:

Biznlogy

1. Ask Questions, Respond to Answers

2. Personalize

3. Test ‘Em

Scenttrail
4. Curate Simple (i.e. not mean) controversy.
5. Curate Social Content.
6. Tap Branded Content (manufacturers or gurus).

7. Polls and Surveys.
8. Guest Posts.
9. Ambassadors.
10. Test for Engagement with new KPIs

Controversy
When Moon-Audio.com ask their customers Fostex or Audese? They got headphone lovers to weigh in on what they like about their favorite brands and why. This kind of simple controversy is great for creating online community since it doesn't destroy the "we are in this together" feeling.

Curate
When site sponsors and owners use THEIR content (User Generated Content) that action says, "We listen" more clearly than words. Follow those who follow you on social media and curate their content into your streams, websites and blogs with permission and attribution to increase engagement. Nothing like using what they've shared in a material way to prove the value you place in sharing.

Tap Branded Content
When you use a Seth Godin riff or TED talk you increase authority and authority helps promote engagement.

Polls & Surveys
When in doubt ASK and publish results. We are bench mark seeking machines we humans so always share results and incorporate results into blog posts and website content to reinforce value you place in those who vote (see #5).

Guest Posts
When you ask someone to help out you prove how much you value others. Your community grows when its open to outside influence. Salesforce increased blog traffic by 1,000% when they asked for guest posts. Guest posts have high built in engagement too since the writer is sure to share with his/her social net.

Ambassadors
We are big believers in ASKING FOR HELP. Inside your traffic 1% wants to share high value UGC, 9% will vote and share that content too so find your 10% Ambassadors and ask for their help.

Testing for Engagement
We need new Key Performance Indicators (KPIs) that value UGC, shares, likes and links. If your content is creating engagement double down. If not review these 10 tips and test something new. Make sure your "winner" metrics include KPIs that speak to core content marketing and engagement values such as time on site, shares, comments, likes and links.





Via Thomas Faltin
Thomas Faltin's comment, October 13, 2014 3:24 PM
Martin, thanks for sharing!
malek's curator insight, October 15, 2014 6:42 PM

People intuitively perceive the strength in numbers, and take comfort in the company of others. Did I mention Facebook, LinkedIn, Twitter...?

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London Calling Crowdfunding Lessons From The CLASH via @HaikuDeck

London Calling Crowdfunding Lessons From The CLASH via @HaikuDeck | Curation Revolution | Scoop.it

Clash Crowdfunding Lessons
Crowdfunding may be the ultimate "in your face" DIY (Do It Yourself) disruption. Much like the CLASH's "punk ethos", so well described in The Future Is Unwritten the biopic documentary film about Joe Strummer, marketers must create content and community with authenticity and awesome, daring and original content.

Working on a companion Curagami blog post too. Here is link to HaikuDeck:

http://shar.es/11YHo2

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Why We Are All Content Curators Now - ScentTrail Marketing

Why We Are All Content Curators Now - ScentTrail Marketing | Curation Revolution | Scoop.it

This post shares a story, a story of a piece of content written for @ janlgordon curatti.com. How did Startup Trends 2014 II go from being a laggard at social shares to outshining its brother post (Startup Trends 2014 I)?

Ongoing curation and GPlus provide the answers and proving why we are all content curators now. The piece also shares some "down the SEO rabbit hole" content curation and creation perspective.

Promise to write more "down the SEO rabbit hole" content soon.


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Content Curation and SEO Response - ScentTrail Marketing

Content Curation and SEO Response - ScentTrail Marketing | Curation Revolution | Scoop.it

What is content curation and how can it help SEO? This post shares how content curation creates more reach faster and protects your Internet marketing.


Note
This post is a response to Your Guide To Conent Curation for SEO by @jaysondemers (Jayson DeMers) for Search Engine Journal. Jayson's post is dissonat to my content curation experience in several important ways.

Your Guide To Content Curation For SEO is brilliant, includes orginal thinking and cagegorization I haven't thought of or about and gets more right than wrong.

That said, it felt important to sit on the ground and discuss where my content curation experience over the last three years differs from Jayson's declarations.


I linked his post and be sure to read mine and his, comment and share your thoughts since understanding what content curation IS and how it relates to SEO feels important :). M


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SMBs and Content Marketing: 5 Quick Tips Trending On ScentTrail Marketing

SMBs and Content Marketing: 5 Quick Tips Trending On ScentTrail Marketing | Curation Revolution | Scoop.it

Here are 5 Quick and Easy Content Marketing Tips for Small To Medium Sized Businesses:

* There Is No Them.
* Email Market With Personas.
* Create Q&A Content.
* Conversations Not Lectures.
* Have and Create FUN.

This post is trending on ScentTrail Maketing with over 1,000 views now.  

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1st IndyWeek.com Give Guide & Why Lawyers & Real Estate Agents Need One Too!

1st IndyWeek.com Give Guide & Why Lawyers & Real Estate Agents Need One Too! | Curation Revolution | Scoop.it

Great Conent Marketing
We've discussed why lawyers and real estate agents must create content and social marketing. We haven't discussed WHAT kind of content they should create. Since we are speaking with lawyers let's stipulate a few important conclusions:

* Content marketing must generate social shares and links to matter.

* Cause marketing, since it is highly emotional, generates great social shares and links.
* The best content marketing you can WIN is UGC (User Generated Content) since it brings social shares and links along with it.
* Content marketing is expensive and takes time, but it can give any business that gets good at it an unprecedented market advantage.

 

That last bullet may be a little "trust me" for some, but trust me ANYTHING you do now must be supported by content marketing OR your assets will be stolen and/or be worth less.

Now that we have agreement on the base stipulations for our content marketing what kind of marketing should we create? A: Communal and cause.

Cause marketing like the IndyWeek Give Guide mashup is brilliant because you do almost NO WORK and achieve a huge benefit even as you help others (so win, win, win).

IndyWeek.com found a handful of local nonprofits across a variety of segments, asked them to submit an application and then formed their profile page out of that application (could have automated it all and they will next year). Cost = CHEAP, amount of new content = 27 pages. Amount of new social links, shares and SEO? HUGE.

Lawyers & Real Estate Agents
Divorce attorneys could gather 20 or 30 nonprofits probably easily out of their rolodex. Each nonprofit should be aligned so women's shelters, Ronald McDonald House and other community support reinforce the office's business.

Real Estate agents are really community content gatekeepers. They know the best restaurants, schools and stores because that knowledge helps them sell houses. Great content and social marketing real estate agents like my friend Bill Gassett know all the great local charities too so create a Give Guide to share that knowledge.

I can't remember when I've seen such a clear content and social marketing homerun that costs so LITTLE especially since my friends at WTE Solutions know how to set up a Give Guide now, so I bet total costs don't exceed $5k. Benefit, on the other hand, has to run into the millions (done right).

 

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3 Reasons Your Content Engine Is Failing

3 Reasons Your Content Engine Is Failing | Curation Revolution | Scoop.it
Reevaluate Your Content Factory and Convert! A majority of bloggers, authors, writers, business owners, and publishers will always harp on creating content for customer and audience engagement, but...
Martin (Marty) Smith's insight:

Love these 3 Reasons why content marketing "fails" (i.e. doesn't get shared): 

1. Content does not follow conversations people want to discuss.

2. You have no distribution center to get your content out.

3. Your content is too internally focused, of low quality, too routine. 

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Why Engaging Online Content Is a Must for SEO

Why Engaging Online Content Is a Must for SEO | Curation Revolution | Scoop.it
How your startup can benefit from high-quality website content, and why you might need to hire someone to oversee it for you.

Via Neil Ferree, Gerrit Bes
Martin (Marty) Smith's insight:

Content is the new SEO.

Neil Ferree's curator insight, June 14, 2013 8:38 PM

Key factors Google considers to be indicators of high quality:


  • Longer content
  • Images and video
  • Proper text formatting
  • Correct spelling and grammar
  • Outbound links to other high-quality sites
  • Inbound links and social shares from other high-quality sources


A proper content strategy requires a significant amount of time and talent. But as a time-crunched business owner, you might not have enough bandwidth to regularly generate and oversee the content creation for your website. If that's the case consider hiring a director of content who can create and publish white papers, newsletters blog posts or e-books for you.


Make sure your http://bit.ly/RichSnippet renders with the content you create publish and syndicate to your top socials.

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Mashup To Win Conference Content Marketing's War - ScentTrail Marketing

Mashup To Win Conference Content Marketing's War - ScentTrail Marketing | Curation Revolution | Scoop.it

Conference Content - Content Marketing Gold Mines
Surprising how many conference attendees and creators don't realize the content happening BEFORE, DURING and AFTER a conference is powerful, targeted and easy to create (and so less costly). 

Some conferences even seed the conference high ground to live bloggers. I've lived blogged several conferences and outranked their static pages for a few days. No way the marketers who held the Digital Marketing For Business Conference in Raleigh on Monday 4.15 and Tuesday 4.16 would let such a kidnapping happen. 

The DMFB conference had real time social media content created by a volunteer army of tweeters, Google Plusers and other social media advocates. Even with all that help I created the "unofficial" conference Pinterest board and Twitter list. 

This post is about how to win the conference content WAR even if you've lost a battle here and there. I wrote the piece to be hands on. I followed and explained the content marketing and curation created for the #DMFB conference. 

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