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Community Content Tornado shares forces making digital marketing a tornado - Facebook and Google with 5 How To Survive tips including content gamification. * Apps * Q&A Content * Content Gamification * Facebook Chatbots * Create Online Community
Headphones For Video Gamers Friends at http://www.Moon-Audio.com created a great example of great ecommerce content marketing. Their Headphones For Video Games Buying Guide (http://www.moon-audio.com/headphones-for-video-games.html ) shares content from their founder Drew Baird (video) and 3 of their "Ambassadors".
Moon Audio Ambassadors are audiophiles recruited to help. They provide feedback on ideas, test gear and write great content. The ASK is so important these days. No one climb to the top of the content marketing mountain alone.
We all need trusted Sherpas such as Moon Audio's Ambassadors and content geared to our customers just like Moon's Headphones for Video Games Buying Guide magazine. Also a great example of how to magazine content marketing.
Headphones For Video Games Buying Guide http://www.moon-audio.com/headphones-for-video-games.html
How To Make $30M Online When people ask me how teams I've managed made more than $30M online I say it's simple - find your 80:20 Rule, double down on winners, leave laggards and hire great people.
None of those things are nearly as "simple" as they sound, but you must know what NOT to do. Any website has an enduring and constant fractal called the 80:20 Rule. This post includes a video about the importance of your 80:20 Rule, how to use what you find and a link to an earlier post on how to find your 80:20 Rule.
http://www.curagami.com/wp-content/uploads/2015/08/fractals-cover-image.png
Biggest challenge to great web marketing may be learning to THINK like an Internet marketer. Here are 5 Secret Tips to help you become a great IMer.
Movement Marketing With Orate.me Why startups create movements & community from organic fuel such as narrowing focus, winning hearts, minds & loyalty and building online community.
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Suggested by
Stuart Walker
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Want to learn how to start a blog that's has incredible content, gets blog traffic on near auto-pilot, builds an audience, goes viral and more? Click here..
Netflix data shows a propensity for "binge watching". How do we create content marketing to encourage a binge?
This Haiku Deck shares tips on how to make your content marketing "binge friendly".
Top 5 Reasons Today (5 more tomorrow) This post got so good to me I had to break it into two. The top 5 reasons Amazon will be kicking ecommerce butt and taking names next year: * Content Curation (they are better at riffing, snipping and spinning content than anyone). * Understand INFORMATION = more than half the "profit" of an online transaction. * Price Arbitrage (no prices is ever static on Amazon). * Arbitrage Everything (Amazon will trade anything and everything). * Amazon Thinks in web "scale" and that is BIG and BIGGER, Fast and FASTER. Don't despair. Yes Amazon will be kicking all of our butts for quite a long time online, but that doesn't mean we can't grab bull by horns and narrow the gap in 2014. Knowing what Amazon is so good at is a great place to figure what you can STEAL. Doesn't cost much to CHANGE your thinking and may win the day!
Your favorite superhero has the power to save your business too. It's time for the business owners to take lessons from superheroes, and implement them in order to achieve success.
Content Marketing 101 "Wow you create a lot of content," a friend said at lunch yesterday. I felt the need to apologize (again). "I love Internet marketing,
Not only is there a new sheriff in town, content marketing, but there is a rapidly evolving new movement too. How can you create "lean content"? Read on.
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Favorite About Us pages shares an e-commerce master class video on how to create a great About Us page and asks for your favorite About Us Pages examples.
Great About Us Pages:
* Tell A Story. * Share Values * Outline a Movement * Help Build Community
Share your favorite about us pages in reactions (on Scoop.it), comments on the Curagmai post or email martin(at)Curagami.com. Thanks, Marty
Future of Content Marketing For Online Merchants Online merchants are learning hard lessons about content marketing. Mainly that it takes a lot of time, effort and money. What if you could increase your customers engagement, support and loyalty without spending an arm and a leg? Interested?
This Curagami post shares tips on how to think like a magazine editor - at least an online magazine content editor. It shares five tips including:
- Find 3 – 5 content groups that interest your visitors.
- Decide your schedule (we recommend monthly updates at first because that is a big commitment that must be kept to gain trust).
- Curate content from trusted sources such as brands, manufacturers and even competitors.
- Automate at least one of your content groups with feeds.
- Find and nurture free visual media sources such as Haiku Deck.
Read more about evergreen content and why thinking like a magazine editor can help your online store create TRIBE and MONEY on Curagami:
http://www.curagami.com/ecommerce/magazine-ing-content-5-tips/?v=7516fd43adaa
Burn Down Your House Talking Heads know an important internet marketing truth – sometimes you need to put on a big suit, jump around and burn down your web marketing house.
Watch David Byrne carefully. Everything happening is practiced but not stale, choreographed but spontaneous and crazy & planned. If there is a better example for where our near real time, content, community and commerce online world is going we don't know it.
Marty Note I like Biznology's 3 Tips to increase engagement so much I added a few:
Biznlogy 1. Ask Questions, Respond to Answers 2. Personalize 3. Test ‘Em
Scenttrail 4. Curate Simple (i.e. not mean) controversy. 5. Curate Social Content. 6. Tap Branded Content (manufacturers or gurus). 7. Polls and Surveys. 8. Guest Posts. 9. Ambassadors. 10. Test for Engagement with new KPIs
Controversy When Moon-Audio.com ask their customers Fostex or Audese? They got headphone lovers to weigh in on what they like about their favorite brands and why. This kind of simple controversy is great for creating online community since it doesn't destroy the "we are in this together" feeling.
Curate When site sponsors and owners use THEIR content (User Generated Content) that action says, "We listen" more clearly than words. Follow those who follow you on social media and curate their content into your streams, websites and blogs with permission and attribution to increase engagement. Nothing like using what they've shared in a material way to prove the value you place in sharing.
Tap Branded Content When you use a Seth Godin riff or TED talk you increase authority and authority helps promote engagement.
Polls & Surveys When in doubt ASK and publish results. We are bench mark seeking machines we humans so always share results and incorporate results into blog posts and website content to reinforce value you place in those who vote (see #5).
Guest Posts When you ask someone to help out you prove how much you value others. Your community grows when its open to outside influence. Salesforce increased blog traffic by 1,000% when they asked for guest posts. Guest posts have high built in engagement too since the writer is sure to share with his/her social net.
Ambassadors We are big believers in ASKING FOR HELP. Inside your traffic 1% wants to share high value UGC, 9% will vote and share that content too so find your 10% Ambassadors and ask for their help.
Testing for Engagement We need new Key Performance Indicators (KPIs) that value UGC, shares, likes and links. If your content is creating engagement double down. If not review these 10 tips and test something new. Make sure your "winner" metrics include KPIs that speak to core content marketing and engagement values such as time on site, shares, comments, likes and links.
Via Thomas Faltin
Clash Crowdfunding Lessons Crowdfunding may be the ultimate "in your face" DIY (Do It Yourself) disruption. Much like the CLASH's "punk ethos", so well described in The Future Is Unwritten the biopic documentary film about Joe Strummer, marketers must create content and community with authenticity and awesome, daring and original content.
Working on a companion Curagami blog post too. Here is link to HaikuDeck:
http://shar.es/11YHo2
This post shares a story, a story of a piece of content written for @ janlgordon curatti.com. How did Startup Trends 2014 II go from being a laggard at social shares to outshining its brother post (Startup Trends 2014 I)?
Ongoing curation and GPlus provide the answers and proving why we are all content curators now. The piece also shares some "down the SEO rabbit hole" content curation and creation perspective.
Promise to write more "down the SEO rabbit hole" content soon.
What is content curation and how can it help SEO? This post shares how content curation creates more reach faster and protects your Internet marketing.
Note This post is a response to Your Guide To Conent Curation for SEO by @jaysondemers (Jayson DeMers) for Search Engine Journal. Jayson's post is dissonat to my content curation experience in several important ways.
Your Guide To Content Curation For SEO is brilliant, includes orginal thinking and cagegorization I haven't thought of or about and gets more right than wrong.
That said, it felt important to sit on the ground and discuss where my content curation experience over the last three years differs from Jayson's declarations.
I linked his post and be sure to read mine and his, comment and share your thoughts since understanding what content curation IS and how it relates to SEO feels important :). M
Here are 5 Quick and Easy Content Marketing Tips for Small To Medium Sized Businesses:
* There Is No Them. * Email Market With Personas. * Create Q&A Content. * Conversations Not Lectures. * Have and Create FUN.
This post is trending on ScentTrail Maketing with over 1,000 views now.
Great Conent Marketing We've discussed why lawyers and real estate agents must create content and social marketing. We haven't discussed WHAT kind of content they should create. Since we are speaking with lawyers let's stipulate a few important conclusions: * Content marketing must generate social shares and links to matter. * Cause marketing, since it is highly emotional, generates great social shares and links. * The best content marketing you can WIN is UGC (User Generated Content) since it brings social shares and links along with it. * Content marketing is expensive and takes time, but it can give any business that gets good at it an unprecedented market advantage. That last bullet may be a little "trust me" for some, but trust me ANYTHING you do now must be supported by content marketing OR your assets will be stolen and/or be worth less. Now that we have agreement on the base stipulations for our content marketing what kind of marketing should we create? A: Communal and cause. Cause marketing like the IndyWeek Give Guide mashup is brilliant because you do almost NO WORK and achieve a huge benefit even as you help others (so win, win, win). IndyWeek.com found a handful of local nonprofits across a variety of segments, asked them to submit an application and then formed their profile page out of that application (could have automated it all and they will next year). Cost = CHEAP, amount of new content = 27 pages. Amount of new social links, shares and SEO? HUGE. Lawyers & Real Estate Agents Divorce attorneys could gather 20 or 30 nonprofits probably easily out of their rolodex. Each nonprofit should be aligned so women's shelters, Ronald McDonald House and other community support reinforce the office's business. Real Estate agents are really community content gatekeepers. They know the best restaurants, schools and stores because that knowledge helps them sell houses. Great content and social marketing real estate agents like my friend Bill Gassett know all the great local charities too so create a Give Guide to share that knowledge. I can't remember when I've seen such a clear content and social marketing homerun that costs so LITTLE especially since my friends at WTE Solutions know how to set up a Give Guide now, so I bet total costs don't exceed $5k. Benefit, on the other hand, has to run into the millions (done right).
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Suggested by
Carla Deter
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Reevaluate Your Content Factory and Convert! A majority of bloggers, authors, writers, business owners, and publishers will always harp on creating content for customer and audience engagement, but...
How your startup can benefit from high-quality website content, and why you might need to hire someone to oversee it for you.
Via Neil Ferree, Gerrit Bes
Conference Content - Content Marketing Gold Mines Surprising how many conference attendees and creators don't realize the content happening BEFORE, DURING and AFTER a conference is powerful, targeted and easy to create (and so less costly). Some conferences even seed the conference high ground to live bloggers. I've lived blogged several conferences and outranked their static pages for a few days. No way the marketers who held the Digital Marketing For Business Conference in Raleigh on Monday 4.15 and Tuesday 4.16 would let such a kidnapping happen. The DMFB conference had real time social media content created by a volunteer army of tweeters, Google Plusers and other social media advocates. Even with all that help I created the "unofficial" conference Pinterest board and Twitter list. This post is about how to win the conference content WAR even if you've lost a battle here and there. I wrote the piece to be hands on. I followed and explained the content marketing and curation created for the #DMFB conference.
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