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Our Voltage Search Media review shares fifteen years of positive return on ad spend, assistance, and help from Mark Brown and the Voltage Search Media team.
Five Reasons to Hire Voltage Search Media. - SEM = Too Fast Now.
- PPC is your captain.
- Guides and Teachers are RARE.
- SEM Honesty is even rarer.
- Life is short.
Read more about Voltage, SEM and how to make money online at Curagami: https://www.curagami.com/voltage-search-media-review/
Reputations, to alter Henry Fonda's quote, aren't built on what you plan to accomplish. Your marketing, ideas, products, or content don't make your online reputation. Customers, stakeholders, and partners create your brand's reputation. Reputations are built out there away from your office, intentions, campaigns, and plans. Reputation Economics shares five ways to protect, enhance, and extend your online reputation. - Friends and Fans.
- Stakeholders and Partners.
- Reviews, Comments, and Social Media.
- Visitors, Customers, Advocates.
- What You’re Doing NOW.
User engagement is at the heart of any design philosophy. With the user-centered approach, designers are always on the lookout for new techniques to enhance user engagement with products, websites, and programs like online games. The objective is to make a product easy and enjoyable for users to use. Making a product easy to use and enjoyable enhances user experience (UX) leading to increased user engagement. Even traditional online card games like pool rummy have enhanced user experience. The secret lies in gamification in the UX design, which has assumed high importance in recent years. Although a very modern concept, it does have a far-reaching impact on the understanding of user preferences and increasing user engagement.
100 Techie Content Marketing Tools - This is a post curated from the Content Marketing Institute. Curated with three of my five favorite content marketing tools - Feedly, Zapier and Wordpress. Feedly finds and organizes content into easy to digest magazines. Zapier automates posting curated content over to Wordpress and Wordpress is the best blogging publishing tool. i'I'ddd Flipboard and Scoop.it to round out my top five marketing tools list.
Martin's Top 5 Marketing Tools
Find 100 more CM tools from the CMI on Curagami.
SEO Hobgoblin Consistency shares tips and resources to help write better meta-data, body copy and image alt-text.Google's search spiders hate dissonance and confusion. Want your page to appear when customers search important keywords? Follow these SEO Hobgoblin tips on Curagami.
Marketing Crossroads Yes, we agree. with this Hubspot post - Marketing is ahead of itself. The post outlines one side of the crossroads, the consumer revolution side well:
The sharp uptake in consumer use of messaging apps, the shift in content consumption from text to video and audio, and the finally consumer-ready advancements in artificial intelligence augmented reality, and voice recognition all signal that marketers and consumers alike are in radically new times. Everytime consumer behavior evolves, marketers have new opportunities that were never before available.
Next author Kipp Bodnar discusses the "scorched earth" desperate marketers have been using as traditional market making tactics wither and die. The insanity of doubling down on tactics that are clearly dead or dying is "scorching the earth" and throwing good money after bad.
The post is smart about how we marketers have messed up most good things by piling on to exhaustion. We like the solution too - focus on people more and channels and marketing less. Good, smart marketing read.
Block Chain Disruption A "blockchain" is a distributed digital transaction ledger. Bitcoin is one example of a "block chain", but it doesn't require much creativity to imagine others.
Everything from how we fund startups to personal identity could be impacted by blockchains. This post shares several current examples of how everyone from car companies to education is using blockchains already.
Imagine what will happen when the next generation of entrepreneurs really start thinking about what block chains can do?
Thinking NEW Is Hard We noticed none of the riders in the Tour de France have adjusted to having 3K grace in the run up to a finish line. Falls within 3K don't hurt times, but riders continue to operate with the old idea in mind bunching up at the finish increasing the chances for dramatic falls and season-ending injuries.
Change is hard and change takes time. Few marketers have reacted to the new marketing either. Platforms, collaborations, and curation are critical success factors in the new marketing. Yet many marketers and site developers continue to insist on doing it all themselves. Good luck with that.
We share ten "new marketing" tips to convert your thinking including:
- Not “YOU” or even “US” but “WE”
- Movements not Sales (Warby Parker, Tom’s, One Million Lights)
- Incomplete and Early beats Late and Perfect
- When in doubt ASK FOR HELP
- How did you collaborate today
- Who did you coach, encourage, or recommend today
- The 1:9:90 Rule
- How we modify the 1:9:90 Rule
- Profiles, Profiles, and Profiles
- The Communication Pyramid
Let us know your "new marketing" tips and we'll add to the post. http://www.curagami.com/platform-thinking-new-marketing/
Animations Rock Storytelling & Engagement Watching Annie Leonard's The Story of Stuff we realized an important idea - animations can tell hard stories better than humans. If Leonard were to lecture for 9 minutes on the devasting impact of products we love such as iPhones on the planet we'd tune out.
But when she hands her story over to animation we tune in. We built this Curagmai post after reading Why Rich Animations Are Crucial for Design sharing our reasons for why your online communication should include animation now: http://www.curagami.com/how-animation-will-make-your-website-fun/
Digital Marketing Tips To Steal Today The experience of buying new Robert Rauschenberg inspired eyeglasses frames was so inspirational we wrote a post on five tips every online merchant should steal today: - Create Limited Editions
- Keep Content Even After Events Are Over
- Have and Share VALUES
- Start with WHY not HOW
- Tie Purchases To A Related Cause
Have you purchased frames from WarbyParker.com? What was your experience? Share and we'll add to the post: http://www.curagami.com/warby-parker-5-digital-marketing-tips-to-steal-today/
Deeplearning AI Andrew Ng is a "deeplearning" and AI expert. He'd probably tell you there is little difference between those two "new to us" ideas, but "deep" describes his thinking and makes this Digital Trends post a must read.
Crowdfunding Isn't Dead Despite congress's attempt, crowdfunding isn't dead. Equity crowdfunding is a non-starter killed under the weight of a thousand paper cuts.
But, as this Curagami post shares, there is much to be said for creating a Kickstarter or Indiegogo campaign: http://www.curagami.com/crowdfunding-congress-didnt-kill-it/
Most Advanced Yet Acceptable Reading Hitmakers: The Science of Popularity in an Age of Distraction helped me see five inescapable web marketing trends including:
- Simple Works
- Known beats Unknown
- Know your Network
- Find Blue Oceans
- Why then How
Highly recommend Derek Thompson's book and hope you'll visit Curagami to read about five inescapable trends.
http://www.curagami.com/maya-five-inescapable-web-marketing-trends/
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CES 2018 promised us robot dogs, air taxis and laundry-folding robots. Nearly a year later, these products remain out of reach for most of us, but it was still a productive year in tech—and one that will likely be remembered for being jam-packed with as much drama as a Shonda Rhimes script. Here’s a look back at 2018’s tech highlight reel. - Blockchain
- Data
- GDPR
- Decentralized Web
Find more tech trends on Adweek: https://www.adweek.com/digital/the-10-most-important-tech-stories-of-2018/
My note about this Harvard case study is in blue at the bottom. Martin This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. If you’d like your comment to be considered for publication, please be sure to include your full name, company or university affiliation, and email address.
So let's say you decided to update the content on a page on your web site, the content is super out dated and needs a major revamp. When you update the content, it doesn't mean you need to put that new content on a new URL, you can just update the content on the existing URL. In fact, Google recommends it.
Via THE OFFICIAL ANDREASCY, massimo facchinetti
The New SEO This Curagami post takes issue with the priority and emphasis of two "old world" SEO posts. When Jeff Bullas suggests, important tweaks could result in top rank he over reaches. When Forbes worries about content length, they ask the wrong question in the wrong way. Here's a thought experiment to prove the point - does Oprah need to worry about technical SEO tweaks or content length?
Answer: No Oprah does not. When your tribe is as loyal, eager to consume and collaborate as Oprah's SEO is moot and adds little. Think Oprah achieved her position of trust and created such a loyal tribe by tweaking or manipulating content? Neither do we. Do we miss the days when a tweak here or there meant rank? You bet. Life was easier then, but marketing is so much better now, and it will become better still. The rub is Jeff and Forbes are right and wrong at the same time. Technically every tip Jeff shares is correct, but the emphasis is backward. Jeff starts with keywords. In this Curagami post we suggest starting with your story, your "why": http://www.curagami.com/seo-loves-ya-baby/
Australian Joel Rae's New Surrealism Trippy Beautiful Art by Australian Joel Rae celebrates a working surrealist. Rae's art collides Fischl, Katz, and Bleckner creating a unique look & feel. I love painting that is intelligent, not preachy, wise not snarky, and well planned and executed.
AI Report from McKinsey 2017 is arguably artificial intelligence's tipping point making this trending trends report from McKinsey an important must read. AI is poised to invade every aspect of digital marketing and communications. The hottest startups are math and AI companies. The hottest online merchants are finding ways to use AI to penetrate the big data having a successful commercial website provides. If your new to AI or an old hand at web marketing McKinsey's report is a must read.
Five Marketing Lessons From Kaws Brian Donnelly, the artists known as Kaws, has a lot to teach online merchants including:
- Products beat website
- Brands beat products
- Create Limited Editions
- Develop a community and a tribe
- SEO doesn’t matter when you do the four tips above insanely well
Are you familiar with Brain's work? Do you own a Kaws figurine? Share your reactions, thoughts, and ideas here or on Curagami: http://www.curagami.com/marketing-lessons-kaws/
When AI Becomes Your Brand Between keychains, chatbots and a sentient search engine via RankBrain the future is all about AI as this HBR post shares.
SEO for Writers Search Engine Optimization (SEO) is crucial to online content marketing success. No Google listing means no traffic and no traffic means no money. This post shares 7 "on-page" SEO tips for non-technical.
I don't really think of SEO as "technical" since very coder I've ever attempted to educate about SEO could care less. Coders think about efficiency and SEO is often the least efficient way to markup your content.
Maybe inefficient, but marketers have to worry about traffic and money, not just code, so follow these 7 tips or teach them to your writers and coders for more traffic and money.
Branding Partnerships These days anyone with following can be coupled with brands big and small so the whole is greater than the sum of the parts as Steven Harrington's partnership with Ikea proves.
Oprah and Flash Boys How do Oprah's Super Soul Sunday and Michael Lewis' book Flash Boys connect? In the strange landscape of digital marketing, they are closer than you think.
- Internet Time Is Always NOW
- Networks Are Different
- Movement Marketing = Biggest Digital Marketing Trend NO ONE Understands
- Influencers & Force Multipliers – Do You Know Yours
- WHY not HOW
Join the conversation and share your ideas, comments, and experiences from the wild west of digital marketing on Curagami: http://www.curagami.com/digital-marketing-gravity/
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Museums Are Stupid
Actually museums are brilliant, but most people who manage museums haven't gotten the new social media marketing memo. I was reminded of how out of touch museums can be the other day.
I called our very good small museum, The North Carolina Museum of Art (NCMA), to ask about shooting a marketing video in the museum. Not allowed I was told UNLESS I was a nonprofit.
What? Are you kidding me?
Yes I wanted a beautiful backdrop for our marketing videos, but I also wanted to incorporate (or mashup if you will) several favorite paintings into our marketing discussion. I agree I shouldn't be able to profit from a museum built with my tax dollars, but that is not what I was attempting to accomplish.
The Benefactor = The Museum.
I wasn't going to resell the video or make money from it at least not directly. If I discuss Internet marketing standing in front of their amazing Alex Katz painting and incorporate the work into my presentation what is being advertised more?
Answer = The Museum.
Teaching in our Thank You Economy (great book by Vaynerchuk) is a great way to disrupt, market and share. Teaching at the museum is mutually beneficial. They get free PR and awareness and that is our table stakes in the game or how we repay their willingness to allow us to shoot there.
By being more generous about how their space can be used they INCREASE their awareness, visitors and change their context. Changing the experience of the brand is important to bringing in new people. Most museums are arrogant about shifting paradigms and context.
Museums are the proverbial small fish in a big pond. Even the majors are FLEAS when it comes to marketing. Fleas who could be giants if they take an expansive view of their mission and content. If NCMA allowed filming then I and the others who film there gain a little even as the museum gains more.
Every museum must overcome the notion of being stuffing, elitist and so "not for me" in most people's minds. Museums are so self referential and dependent on the same rich people's support they trip over the mob's millions to pick up the rich guy's quarters.
The real money for any museum is in being seen as OPEN and ENGAGING. We live in hectic times. We consumers reserve our free time for places that are OPEN and ENGAGING such as Starbucks, the movies and the great outdoors.
Museums are stupid if they don't understand a simple truth - they must compete for our attention just like any other brand. Here is the real pity. NCMA is a GREAT small museum and that is the real reason I wanted to ADVOCATE for them.
Their refusal to allow us to film is left over from an old time when copyright laws ruled the land. Not so much anymore because the (c) genie is out of the bottle. I used The Scream by Munch as the visual for this piece because it is a true horror story to museums. Seems someone forgot to do something and Munch's painting of universal angst wasn't protected.
As a result my ex-wife sold an inflatable scream blowup doll. Here is my real lesson for Museum Directors. That doll introduced a new generation of people to Munch's work. The benefits of open source museum-ing are so much greater than its costs that smart museum Directors are already headed to a more inclusive and open ecosystem.
Here is my other important point: In the end, it doesn't matter what YOU want or think becasue open source will win in the end. There is no putting this mashup genie back in any bottle. Museum directors should relax and learn to love our abilit to roll their precious content like a burrito or they will alienate advocates and become the thing museums fear most - becoming an elitist institution with no relevance or meaning to anyone other than themselves.
Here endeth my open source musem scream :).