Netflix data shows "binge watching" is up. How do we create content marketing to encourage a binge?
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janlgordon's comment,
April 24, 2014 12:21 PM
Thank you Marty, I am truly honored to be among your top curators, humbled by your kind words. It's wonderful to work with you, to know you and to call you a friend.
malek's curator insight,
February 12, 2014 10:30 AM
Interesting to see how Marty's idea will evolve. Mixing crowdfunding with content is worth a trail.
Martin (Marty) Smith's comment,
February 12, 2014 10:36 AM
Thanks to Lori and Malek for the share (much appreciated). M
lorrinda's curator insight,
November 7, 2013 4:22 AM
"If your online presence isn't as great as your real world experience a slow decay will rot your brand's foundation" --having a strong digital footprint is critical |
malek's curator insight,
April 18, 2014 8:08 AM
ِِInteresting list to go through after links and best practice examples
Lori Wilk's curator insight,
January 28, 2014 3:16 PM
Great to hear what's being said on issues of content creation vs content curation and we'll get the see what worked best when we tally up the results at the end of the year. I do agree that in many cases the writers are not getting paid enough to create the original content.It is easier to get more content delivered to more people, quickly, by having fewer original articles to create and more curated content to share. The curated content is already written and is waiting for more distribution. The original content takes more research, thinking, writing, editing, and then posting. It's a longer process to create new content and it costs more than curating existing content. The perfect combination of both content creation and content curation will be very lucrative for some platforms this year-we'll have to wait to see who figures it out the best and who makes the most money doing it. |
How Can You Make Your Content So Good People BINGE It:
* Create Cliff Hangers Daisy Chained To Related Content.
* Keep it SHORT & SIMPLE.
* Use juxtapositions (like x, not y).
* Request, Award and Curate User Generated Content (UGC).
* Highlight BINGERS (comments and reviews).
That last bullet is one of the most effective. Much like Pavlov you get the behavior you reward, so reward BINGERS by Re-Tweeting them and curating their comments and notes into your marketing.
Even if your content isn't BINGE-ABLE yet, fake it to you make it. Benefits are too great to not work on making your content BINGE-ABLE.