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Hubs vs. Stand Out Content 
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Will content shock, a point where too much information chases too little attention, kill the inbound marketing golden egg laying goose? Maybe, maybe not.
ELISA TANGKEARUNG's curator insight,
January 25, 2014 1:36 PM
....:)..funny sir..i already know what you mean.. 3 month ago..
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What Is Content Curation Curation is an active filtering of the web’s infinite content and it may be the most disruptive Internet marketing tactic. Curators do more than simply assign meta value via categorization.
Martin (Marty) Smith's insight:
Disruptive & Exploding Content Curation
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The Knowledge and Resources Needed to Grow your Business in the Crowdfunding Market.
Martin (Marty) Smith's insight:
Every one of these 3 crowdfunding whitepapers is worth a read. As I state on our #startup http://www.crowdfunde.com crowdfunding will become a new and important marketing "channel" for all NOT JUST equity crowdfunders.
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Search Engine Optimization or SEO is no longer what it was a couple of years back. Now, an SEO specialist needs to widen his skill-set to survive in his profession, and shift towards Search Marketing Integration or SMI.
Martin (Marty) Smith's insight:
Have you noticed a trend toward calling everything the "new SEO"? I'm guilty too with my Storytelling Is The New SEO deck on Slideshare (http://www.slideshare.net/martinmartysmith/storytelling-new-seo ). We are wrestling with what the absence of so much busy work creates. "Search Marketing Integration merges the world of marketing with keyword themes and link building to get soaring organic visibility and better ROI. SMI is all about effective use of cross-departmental initiatives. In short, success in an SEO campaign will no longer come from the irrelevant and redundant tactics. The caliber to integrate SEO with the marketing initiatives (branding, press releases, events, products, etc.) of an organization will measure true SEO success." Not sure about the "soaring" part, but I know any website I manage makes more money with a Phil Buckley or a Bill Ross along for discussions about "blue oceans", keywords and content.
Agnipravo Sengupta's comment,
January 1, 2014 12:38 AM
I read an interview of Rand Fishkin where he pointed out that SEO should not remain as an independent sector. It should play a greater role by taking active part in every other sectors of an organization and act as a "layer" over them.
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How Netflix + Roku Is Changing Content Curation In Competitors Beware Ways.
Martin (Marty) Smith's insight:
Netflix + Roku is changing content curation. By making content a flexible layer of presentation a small number of titles feels infinite, relevance and User Generated Content goes up along with profits while costs go down. Amazon.com and very content curator and Internet marketer could learn a thing or two from Netflix + Roku.
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Six easy steps to curation success Curation is sometimes confusing. Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.
Martin (Marty) Smith's insight:
Honored when Jeff asked me to be part of this group and am reading every other curators shares very carefully (lol).
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Diversify Your Content Marketing For Greatness * User Generated Content (UGC) Engine. * Ecom.
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![Reading Email In Bed: The Mobile Rethink of Email Marketing [+ Marty Note] | Curation Revolution | Scoop.it](https://img.scoop.it/3PXXNNX78xUZ0j6Vs7JwIzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Thanks to smartphones and tablets, email marketing has fundamentally changed. Best practices surrounding design and when to send are seeing some of the first major shifts since webmail clients were the dominant email platform. The good news for marketers is that people consume more email now.... Via Jeff Domansky
Martin (Marty) Smith's insight:
Email Marketing Critical & Different Now * Delivery timing is changing (see linked article). * Speed critical (delivery network is slower, so smaller is better). * Engagement is harder, so SINK THE HOOK. Mobile email goes in curation steps.
Martin (Marty) Smith's comment,
March 3, 2013 9:00 PM
LOL, plural of Marty is Marty2x I think. Good scoop here that is a critical read for ecom. When I was a Director of Ecom email was our highest margin channel BY FAR. I bet that is still true for those who understand how to modify approach based on this post. Marty2X
Marty Koenig's comment,
March 9, 2013 3:43 PM
LOL Marty2x. It is interesting to see the variations and sameness from the old web to the new mobile.
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![How to Consistently Out-Curate Your Competitors [Revolution Most Popular] | Curation Revolution | Scoop.it](https://img.scoop.it/eceltd5DisWFaPuIVQFo9jl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Marty Note "The facts are: ***Content curation is a needed skill that will only grow in importance as more big brands and publishers flood the Internet with all kinds of content.
The biggest temptation all search marketers face is to sell our souls to the Borg and AUTOMATE EVERYTHING.
An effective curation strategy requires a healthy variety of sources. If you expect any one tool to do all of the work for you, you’re going to miss a lot of remarkable content.
So, use a fancy tool as one of your filters, if you wish. But don’t fool yourself into believing you can just put it on autopilot and watch it magically send you everything you need to succeed.
If your goal is to curate content that provides true value for your audience, you’ve got to out-hustle all of the namby-pamby posers in your niche who claim to be curating, however half-heartedly.
Here is a collection of solid strategies and tasty tactics that will help you consistently out-curate your competitors. 1) Create Twitter lists of experts and thought leaders in your niche. 2) Save Twitter searches for relevant keywords.
Constantly Refine and Refocus Your Curation Strategy: I like to cram tons of different sources into my content funnel at the beginning of each new curation project. Then, once I’m convinced I’ve cast my net wide enough, I begin the crucial process of whittling down those sources into a much more manageable list.
Be the Pickiest, Little Curator Allowed by Law: If you’re going to out-curate your competition, every piece of content you serve to your audience has to be exactly the right piece of content. Set high standards and strive to exceed them...."
Read full, long and interesting article here: http://outspokenmedia.com/online-marketing/how-to-consistently-out-curate-your-competitors/ Via Giuseppe Mauriello, Martin (Marty) Smith
Martin (Marty) Smith's comment,
October 2, 2012 7:08 AM
Great note Giuseppe. I moved it to Curation Revolution this morning. Marty
Giuseppe Mauriello's comment,
October 2, 2012 7:22 AM
@Marty...I have seen your rescoop few minutes ago. Thanks for appreciation my curated article.
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Content curation help brands increase their visibility and their customer engagment. Curation tools help pull, repurpose and publish content to create an...
***** Great suggestion from Therese Torris. Many tools I know and use, but many more I've never herd of but that sound interesting and helpful. Brands need to be or become authorities. Some brands will have the authority high ground others will need to hustle. No matter where your brand currently fits on the authority scale there is more STUFF to curate than can be comfortably managed so tools will make the difference. BTW curation is the key to authority because you can't create enough content to achieve authority status. Google requires curation so curation it will be :). Thanks, Marty
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From
vimeo
***** Great video to help explain curation from Robin. Marty
Robin Good: A great video animation introducing some of the key ideas, dreams and concepts behind content curation.
From the video: "One of the most beautiful things about the Internet is this sort of radical discovery, where you start in a place that you are familiar with, that you trust, and then you drill down and down and chase the white rabbit and then you end up in some wonderland you didn't know existed." The clip includes thoughts from some unique curators, picked and selected by Percolate, the company sponsoring this video. Inspiring. Insightful. 8/10
Via Robin Good
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Liz Wilson: A good introduction for any marketer thinking about beginning with curation as part of their content marketing strategy.
I chose this article because I sometimes think that we can easily assume that most everyone understands what curation is. But most probably the vast majority of small or medium-sized businesses do not (I'm thinking particulary of the UK).
Sue McKittrick (an analyst working on content strategy and more - http://www.psgroup.com/research_mckittrick.aspx) aims her introductory curation article at marketers who are confused about curation, or who have very little knowledge.
As a real-world example she utilizes Adobe's highly successful online curated magazine www.cmo.com, while also providing a shortlist of some of the best enterpise curation tools available out there.
If you are briefing a new client that is considering "content curation" as a strategy, this would be a useful article to leave with them.
Full article: http://www.contentmarketinginstitute.com/2012/02/content-curation/
Via Liz Wilson, Robin Good
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Newsjacking the Super Bowl with Dr. Dre
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This post shares a story, a story of a piece of content written for @ janlgordon curatti.com. How did Startup Trends 2014 II go from being a laggard at social shares to outshining its brother post (Startup Trends 2014 I)?
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Netflix data shows a propensity for "binge watching". How do we create content marketing to encourage a binge? This Haiku Deck shares tips on how to make your content marketing "binge friendly".
Tagmotion's curator insight,
January 15, 2014 6:33 PM
Great insight that binge viewing is a big part of 'how we watch'. Could be an opportunity for Tagmotion, to promote multiple programs quickly by opening up highlights (within programs) for sharing..
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What is content curation and how can it help SEO? This post shares how content curation creates more reach faster and protects your Internet marketing. Note I linked his post and be sure to read mine and his, comment and share your thoughts since understanding what content curation IS and how it relates to SEO feels important :). M
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Top 5 Reasons Today (5 more tomorrow)
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One of the best Scoop.it curators, Jan Gordon, launched Curatti.com Editors of Chaos today. Jan's laudable mission is to increase relevance and knowledge while decreasing spam and the mount of info we all attempt to wrestle to the ground daily. Go Jan Go!
Martin (Marty) Smith's insight:
Great mission, great curators, writes and editors of chaos mean Curatti will quickly become an indispensible tool to separate wheat from chafe.
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Curation Works
We've created a new metric at Atlantic BT called Link Efficiency Index or LEI. LEI judges the ratio of content created (pages in Google) to inbound link support. Increasing page counts without social shares (links) lowers LEI and so makes a post Panda and Penguin Google unhappy.
Curation can increase views, subscribers and conversion without lowering LEI especially when using a tool like Scoopit (if you embed Scoopit inside your stack you may want to keep Google's spider out or LEI can be hurt and dupe content issues may become an issue, an issue easily avoided with robots.txt or rel no follow).
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Analysis of two years of Scoopit use to curate and create content marketing.
Martin (Marty) Smith's insight:
Had fun creating a series of charts showing how each content marketing feed created on Scoop.it make a contribution to a tapestry of content marketing.
Brian Yanish - MarketingHits.com's curator insight,
May 5, 2013 8:46 AM
Thanks Marty for sharing. SHARING is a key part of this web social economy we are living in right now. It started with content, (message boards, blogs) and now has moved on to cars (Zipcar), bikes (Citi Bike) and beds (AirBnB). We are becoming more connected than ever before and OUR online profiles, that WE and OTHERS create about US is driving this sharing economy. Marty, I know you and I have never met in person but via Scoop.it and social sharing we are connected. Interesting how business is changing.
Martin (Marty) Smith's comment,
May 5, 2013 7:29 PM
Agree Brian. When SHARING is at the core many things change such as: competition, how we scale, how we make money and how and what we support.
In a social sharing time we compete in a more collaborative way where rising tides lift all boats. I was shocked to be in a meeting the other day where someone was pithing the idea of unilateral zero sum benefit. Shocked because everyone I work with get it - that doing the right thing is increasingly the right thing to do. I wasn't going to convince this particular manager that WE are stronger than I or ME, but most of us are getting it and that is one of the things driving Scoop.it's success :).M
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The Lean Content Movement is curation, tools with fast feedback loops and writing less content that does more. Join the Lean Content Movement, here's how.
Martin (Marty) Smith's insight:
Listened to a great interview with Guillaume today on Blog Talk Radio. Guillaume and Scoop.it have created what is tantamount to a new movement - the Lean Content Movement.
Guillaume Decugis's comment,
February 13, 2013 6:38 PM
Hi Therese - The way we see it (and please bear in mind that Lean Content is a concept still being defined), Lean Content is not about "Information diet" or trying to refrain from creating Content. We are definitely in a world of content inflation. So how do we cope with this? Part of the best practices we've seen being done come around faster content creation cycle, leveraged content distribution, content curation, etc... Faster content creation cycle is for instance something Leo from Buffer talked about at our first meetup group here in SF explaining techniques to become better and better at turning out quality content fast. What I call leveraged content distribution is the idea of using guest posting, slideshare or quora to give a bigger distribution to your content than your blog if it's nascent - techniques we used a lot at Scoop.it and that proved efficient for us. So it's not about zero growth (an interesting economic concept that I don't believe in but that's a different discussion ;-) but it's about doing more and better with your content strategy for the limited resources that startups, non-profits or even small teams within bigger organizations have. Makes any sense?
Therese Torris's comment,
February 14, 2013 4:42 AM
@gdecugis. Get it. It's more rather about lean content production and distribution processes than about lean content..
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Excerpted from this interesting article on Outspoken Media: "The facts are: ***Content curation is a needed skill that will only grow in importance as more big brands and publishers flood the Internet with all kinds of content.
The biggest temptation all search marketers face is to sell our souls to the Borg and AUTOMATE EVERYTHING.
An effective curation strategy requires a healthy variety of sources. If you expect any one tool to do all of the work for you, you’re going to miss a lot of remarkable content.
So, use a fancy tool as one of your filters, if you wish. But don’t fool yourself into believing you can just put it on autopilot and watch it magically send you everything you need to succeed.
If your goal is to curate content that provides true value for your audience, you’ve got to out-hustle all of the namby-pamby posers in your niche who claim to be curating, however half-heartedly.
Here is a collection of solid strategies and tasty tactics that will help you consistently out-curate your competitors. 1) Create Twitter lists of experts and thought leaders in your niche. 2) Save Twitter searches for relevant keywords.
Constantly Refine and Refocus Your Curation Strategy: I like to cram tons of different sources into my content funnel at the beginning of each new curation project. Then, once I’m convinced I’ve cast my net wide enough, I begin the crucial process of whittling down those sources into a much more manageable list.
Be the Pickiest, Little Curator Allowed by Law: If you’re going to out-curate your competition, every piece of content you serve to your audience has to be exactly the right piece of content. Set high standards and strive to exceed them...."
Read full, long and interesting article here: http://outspokenmedia.com/online-marketing/how-to-consistently-out-curate-your-competitors/ Via Giuseppe Mauriello
Martin (Marty) Smith's comment,
October 2, 2012 7:08 AM
Great note Giuseppe. I moved it to Curation Revolution this morning. Marty
Giuseppe Mauriello's comment,
October 2, 2012 7:22 AM
@Marty...I have seen your rescoop few minutes ago. Thanks for appreciation my curated article.
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Giuseppe Mauriello: This is my “scoop” article for today. I found this article written by Suw Charman-Anderson in November of 2006 from her first professional blog “Strange Attractor”, now permanently moved to charman-anderson.com.
Suw is journalist, social technologist consultant and writer, one of the UK’s social media pioneers.
They were the ones that went to the movie previews…
I loved this article and title that the author chose for it.
Via Giuseppe Mauriello, Robin Good, Gerrit Bes
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Robin Good: Maria Popova has just launched a classy and laudable initiative, focused on increasing awareness and in highlighting the importance of honoring always where or via who you have got to a certain article, report, video or image.
Credit and attribution are not just a "formal" way to comply with rules, laws and authors but an incredibly powerful emebddable mechanism to augment findability, discovery, sinergy and collaboration among human being interested in the same topic.
She writes: "In an age of information overload, information discovery — the service of bringing to the public’s attention that which is interesting, meaningful, important, and otherwise worthy of our time and thought — is a form of creative and intellectual labor, and one of increasing importance and urgency.
A form of authorship, if you will.
Yet we don’t have a standardized system for honoring discovery the way we honor other forms of authorship and other modalities of creative and intellectual investment, from literary citations to Creative Commons image rights."
For this purpose Curator's Code was created.
Curator's Code is first of all "a movement to honor and standardize attribution of discovery across the web" as well as a web site where you can learn about the two key types of attribution that we should be using:
Each one has now a peculiar characterizing icon that Curator's Code suggests to integrate in your news and content publication policies.
Additionally and to make it easy for anyone to integrate these new attribution icons in their work, Curator's Code has created a free bokkmarklet which makes using proper attribution a matter of one clic.
Hat tip to Maria Popova and Curator's Code for launching this initiative.
Whether or not you will sign Curator's Code pledge, become an official web site supporting it, or adopt its bookmarklet instantly is not as important as the key idea behind it: by providing credit and attribution to pieces of content you find elsewhere, you not only honestly reward who has spent time to create that content, but you significantly boost the opportunity for thousands of others to connect, link up to, discover and make greater sense of their search for meaning.
Read Maria Popova introductory article to Curator's Code: http://www.brainpickings.org/index.php/2012/03/09/curators-code/ ;
How to use the Curator's bookmarklet: http://vimeo.com/38243275 ;
Healthy. Inspiring. 9/10
Curator's Code official web site: http://curatorscode.org/ ;
This is very helpful and will share - thanks Robin! ***** Attribution is a bear for Internet marketers too. I'm signing and crediting curators such as Robin, maxOz, Mike, Susan and Anise is why I created the Content Curation Contest. Marty Via Robin Good, Barbara Bray
Beth Kanter's comment,
March 11, 2012 1:01 PM
Thanks Robin for sharing and curating this article with your summary. I discovered it via Barbara Bray's collection where she had re scooped your scoop -- [and if following the curator's code added a via]. I came over here to rescoop (with a via!) because you are the original source and one of the links was broken (you corrected it and added an update) thus reminding me the importance of going to the original source. Here on scoop.it you can just follow the trail of the rescoop icon.
I am disappointed that the bookmarklet doesn't work together with the scoop.it one - but it would be great to have it integrated. Now to figure out how to rescoop it with the characters. 
Robin Good's comment,
March 11, 2012 1:12 PM
Hi Beth, thanks for your kind feedback. I was just out today for a video interview with Nancy White here in Rome, and she mentioned you as someone she likes for your ability to curate and make sense of things.
Re the integration of the curators' code icons, I have received feedback from Guillaume De Cugies of Scoop.it that he has been exchanging with Maria Popova and that he is looking with her for a way to integrate the two. For now you can simply install the Curators' Code bookmarklet and use the "via"<a href="http://www.curatorscode.org" target="_blank" style="font-family:sans-serif;text-decoration:none" >ᔥ</a> or hat tip <a href="http://www.curatorscode.org" target="_blank" style="font-family:sans-serif;text-decoration:none" >↬</a> icons by copying and pasting their code into your scoops manually. The problem, at least for me is, that the scoop.it editing window is in the same position where the Curators' Code bookmarklet is and therefore I can't see both at the same time. In any case I think it would be trivial for Scoop.it or any other tool to integrate such buttons directly into their system without having us to use two different tools for one task. 
's comment March 11, 2012 9:36 PM
Many thanks Robin for the help! Somehow I missed the article -- computer fatigue probably :) I read it earlier today and look forward to using the codes. I'm thrilled to hear that scoop.it is looking into integrating them into the platform. Thanks for keeping us updated on this new, and important twist, for curating. Cheers -- Karen
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Great to hear what's being said on issues of content creation vs content curation and we'll get the see what worked best when we tally up the results at the end of the year. I do agree that in many cases the writers are not getting paid enough to create the original content.It is easier to get more content delivered to more people, quickly, by having fewer original articles to create and more curated content to share. The curated content is already written and is waiting for more distribution. The original content takes more research, thinking, writing, editing, and then posting. It's a longer process to create new content and it costs more than curating existing content. The perfect combination of both content creation and content curation will be very lucrative for some platforms this year-we'll have to wait to see who figures it out the best and who makes the most money doing it.