Dr. Pratt’s book Link: How Decision Intelligence Connects Data, Actions, and Outcomes for a Better World points out that most businesses review basic numbers, then make tactical and strategic decisions.  Most of the time, the review is based on historical or current numbers, and the task of thinking about how decisions will interact with the future is left as an exercise that happens inside the decision makers’ heads.  We can do much better.   

If we work backwards from business outcomes using a decision intelligence approach, we not only can integrate data, AI, and human expertise at multiple points in the decision process, we create a vehicle for exploring multiple futures and bringing forward simulation into the boardroom.