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"As every company strives to become data-driven, decision intelligence has emerged as one of the most strategic technology imperatives today. And for good reason. Today there’s more data than ever before, and decision-making is becoming more challenging. Decision intelligence democratizes AI-enabled analytics and enables anyone within an organization to make better decisions faster and more consistently...
The underlying problem with traditional analytics is that it is inaccessible to the users responsible for making business decisions. Traditionally, the skills and knowledge needed to build, manipulate, and report the relevant data often have been more aligned with tech and development personnel—not business leaders and strategists. Decision intelligence changes that, in Gartner’s words, by facilitating 'a wide range of decision making' through advanced AI and 'adapted system applications.'"
Kohl provides insights in to the "why" of decision intelligence. More data alone will not produce better decisions. Without the right tools, more data means more cost and complexity. The power of DI is to quickly put the right data-plus non-data sources of decision information- into the hands of every decision-maker.