Decision Fatigue and the Availability Heuristic | Decision Intelligence News | Scoop.it

"Making decisions about risk and uncertainty is hard. For instance, trying to think through the probability of catching a potentially deadly virus while going to an indoor movie theater is difficult. So people tend to think in terms of binaries — 'this is safe' or 'this is unsafe' — because it’s easier.

 

The problem is that answering easier questions instead of trickier ones leaves you vulnerable to cognitive biases, or errors in thought that affect your decision-making.

 

One of the most prevalent of these biases is the availability heuristic. That’s what psychologists call the tendency to judge the likelihood of an event based on how easily it comes to mind. How much a certain event is covered in the media, or whether you’ve seen instances of it recently in your life, can sway your estimate."