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"The game is on, let’s call it Decision Intelligence. Who, or what, will make better decisions to run a business? AI, humans, or a hybrid?
I’m betting on the hybrid. A community of professionals is arrayed towards putting AI to work on helping with business decisions, and a hybrid approach enables people to leverage the cold-blooded analytical skills of algorithms. The hybrid combines the intelligence of human decision-makers with the AI’s analysis of the data and implementations of decision modeling.
So, are we rebranding Analytics?
No it’s not a rebranding. Decision Intelligence provides a systematic way to improve decision-making. Think of it as the fourth kind of analytics system."
Rahul Saxena correctly points out that Decision Intelligence is not a way to rename analytics or Business Intelligence. Rather, DI makes your data and analytics assets available in a form in which they can most effectively support your decision-makers.