Why Your Company Should Evolve From Data-Driven to Decision-Driven | Decision Intelligence News | Scoop.it
From www.informationweek.com - March 9, 2022 2:32 PM

"Letting the data define the decision is the opposite of what companies intended to do. Instead, they expected data to inform their decisions. And therein lies the rub. Data mining, as it is done today, tends to be less insightful and more of a mandate on what to think.


By flipping the model to put the decision first, you are taking aim at the desired outcome you want to cause. That outcome can itself be positive or the best of bad options, but it is at least what you intended to happen. In this way, intention directs the process rather than the data.


In the decision-driven enterprise, every data-fueled project is directly pointed at an acceptable and expected result or return on investment. This creates better control over where the company or project is steered. It should also substantially reduce project failure rates."