Pageless design frees websites from the outdated conventions of print design and fully utilizes the digital platform they’re built on.
8 Compelling Reasons Why "Pageless' Web Design Wins (in the end):
* Tells a better story.
* Easier to "digest" or understand what to do.
* Emotionally more powerful.
* Higher Conversion Rates!!!
* Makes updating faster & easier.
* Lowers BOUNCE & encourages sharing.
* Looks great on all devices (mobile included).
* Lower cost to develop.
Marty Note
I confess to not being in love with the "infinite scroll" just yet. One modification we worked out for @Curagami, our Startup Factory funded startup, is to include a Call-To-Action at the top & Bottom.
CTAs help prepare the scroll. Remember "open book" tests? Putting a CTA on top of a waterfall of content helps prep a visitors mind. It "opens the book" for them. With this many impressive benefits I'm going to have to figure out how to start loving "pageless" design (lol).
I bet there are 5 (or so) similar modifications we can make to help us know how to create the paths and conversion we want by going "pageless".
Great primer on how to build emotions into your product, web, and services designs.