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Scoop.it!
Here’s a fun fact: Over the last 10 years, our attention spans have decreased from 12 minutes to 5 minutes. Our ability (and our desire) to read lots of c 
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Scoop.it!
The Bauhaus ethic applied principles such as "honesty of construction", "truth to ma...
Martin (Marty) Smith's insight:
Great work by Simon Collision (@Colly). Picks up for me on slide 17. 2. Standardize production. 3. Experiment and synthesize. 4. Form follows function. 5. Economy and simplicity. 2. Develop systems. 3. Holistic web design approach (slide 32 what's golden important). . 4. Mass production and individual expression. 5. Adapt and respond to an evolving world. Here are points I would make about how Bauhaus values will play an important role in what is next online: * Smart Phones & Apps gamify routine (boring) tasks. * Holistic design will increasingly mean Mobile Fist design. * We are all in the community building business (whether we know it or not) & community creates mass production OUT OF individual expression.
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My favorite is the NYT's Home and Garden in depth look at 4 square blocks in Philly. Great content daisy chained well so it never overwhelms and keeps readers moving. Great use of anchor links (from the sidebar) makes the piece feel more interactive than it really is.
Long form content has many #newseo benefits. The more engagement your content creates the greater chances for conversion. Web heuristic measures such as time on site, pages viewed and returning visitors help with the "new seo" too.
Steal some of these easy tricks from NYT and make your content feel more interactive than it is and read faster and more fun so your metrics go up and readers love you enough to become buyers or subscribers.