If you want people to be impressed with you, build something awesome.
Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
Scooped by malek |
If you want people to be impressed with you, build something awesome.
Awesome is inevitable for success. I found this article inspiring
Scooped by malek |
RPA's new VP and director of creative social media, J Barbush, seeks passionate everyday brand fans and stories.
Hey -- here's a company doing brand storytelling the right way! What a great article -- complete with examples and a video. The company? Honda!
What are they doing right?
Listening first Finding authentic customer stories that have a connection to Honda Connecting with those customers and making them feel comfortable in sharing their story Sharing those customer stories but NOT as a campaign Recognizing that brand storytelling is iterative and evolves over time
The way they are doing these steps creates engagement. And I loved the story and the video.
Read the article for all the details about how effective brand storytelling is happening. Now here's the good part -- you can do this too!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Scooped by malek |
Humans have been telling stories with pictures since the days of cave paintings, so we should be pretty good at it by now.
All right, want to increase your business? Then translate your business stories into videos.
I know I know, who's got the time and which is the best tool to use? Most of the stories I share with my clients happens in the board room. When I think of taking some of my business stories and creating a video or two to share on my website, I get just completely overwhelmed.
But this infographic drives home the necessity of creating these videos so that your stories can do your marketing for you. For example, for those of you who have products 85% of customers are likely to purchase a product after watching a video on your website about it. Wow!
For service businesses, 65% of the C-suite or top senior executives of the company will continue to research you after viewing one of your videos. Wow again!
There are quite a number of articles in this curated collection about tools and strategies for creating effective digital stories. So dig in, learn lots, and work creating these videos into your schedule. And I'll work hard on trying to take my own advice!
In the meantime, check out the rest of the infographic and see what other gems you can find.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Scooped by malek |
Everyday Champion Advertisements - Nike has launched its newest commercial in time for the 2012 London Olympics entitled ‘Find Your Greatness.’
The idea behind the video is truly inspiring, as it brings to light the fact that greatness can be found in anyone and in any place.
Here's what I love about this latest ad from Nike -- it's subtlety! Earlier in the week I curated an article about marketing and subtlety and storytelling across channels.
Nike is a master of marketing subtlety. While this one example is only about one channel, its marketing and sales messages are still subtle.
Enjoy the ad!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Scooped by malek |
Managing this combination artfully is the essence of marketing. Today, brands live in such a fluid digital ecosystem that these pixels are constantly being refreshed in real-time to keep the story of the brand alive and relevant. New platforms and technologies allow marketers to manage each of their "pixels" in sophisticated transmedia storytelling. Three growing trends that are improving multi-platform marketing include deeper storytelling, sophisticated curation, and using artificial intelligence to improve the contextual relevance of ambient marketing.
This is a thoughtful article that I enjoyed because it highlights the notion of 'subtlety' in marketing/branding activities. What does the author, Victoria Young, mean by subtlety?
She uses Kate Spade as an example -- where the company uses different platforms to post different content that in its entirety tells a story.
The activity is call curation and as the author says, "This is an effective, graceful, and non-intrusive way to continue to reinforce the Kate Spade story. Furthermore, this allows consumers to identify with aspects of the brand that are not so directly commercial, and therefore more relatable."
Curating content in a variety of ways across different social mediums (this is a take on transmedia storytelling) which can lead to deeper story sharing experiences between companies and their customers without hitting people over the head with repetitive messages. That is a good thing!
So how subtle are you in your marketing efforts and is this a quality you want to bring into your branding? Definitely food for thought!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
The most striking point to me was "While what people think of us does matter, what matters much more is our ability to do and deliver. That's what makes the ultimate difference in the world. And that's what reputations are really built on. That's what will draw people to you."
Talk is cheap. Walk the talk - execute on your promise and build your brand.