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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
Rescooped by malek from Daily Magazine |
Data privacy and security is not a question of if. Learn how to protect your most important asset!
Rescooped by malek from Curation, Social Business and Beyond |
Greg Satell discusses industries affected by the Internet of Things innovation. It is a perfect weekend read for all geeks
I selected this article from Curatti written by Greg Satell because it provides insights on how industries are affected by innovation and technology.
Understanding the affect of innovation and the Internet of things in business.
How Technology Has Changed Companies
We are experiencing new technological changes like never before in Internet history. I agree that we need to understand this affect for our own business productivity.
Satell explains the various changes in technology, and which industries have been affected.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/ZyzB30bSXXk
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Rescooped by malek from au plaisir |
Italian fashion house Gucci is turning a social media trend high class and putting its brand in the epicenter in a campaign for its latest watch line. Gucci has commissioned a line of its own memes, aligning its high fashion brand with common thoughts that consumers of all types can relate to. Gucci’s #TFWGucci campaign, which stands for “that feeling when…,” is a collection of images that feature Gucci products and imagery with text that will encourage users to share.
Rescooped by malek from Daily Magazine |
Get insights on key ways to protect students from technology-related dangers.
Rescooped by malek from MiniTool Software Solution |
This article delves into the evolution and psychology of the growth of social media, and includes a fascinating gif that demonstrates its explosive growth
While 2016 is shaping up to be the year virtual reality and the Internet of Things went mainstream, it could also go down in history as the year email’s much-touted demise cranked into overdrive. At least, if this week’s events are anything to go by.
Death of email has been a buzzword in the last decade, but it kept beating all odds, how far email will go?
Rescooped by malek from A Marketing Mix |
Content marketing is everything. It's nothing. It's substantial like rock. It's fleeting like the wind. It's both sides of the brain in perfect harmony. It's the brand story. It's the value proposition shown, not told. In other words, it's a tactic with an identity crisis.
Teeehe Content Marketing Institute itself is proud to stack up no fewer than 21 explanations of this burgeoning field, plus six more definitions on another page on its site. I say this not to ridicule, but to highlight the confusion in the marketplace about content marketing. There's not a broadly agreed-upon definition of the field....
Don't you love my great title?
Ok, it's confusing but trust me, this article is not and makes a good job at explaining a simple but often misunderstood truth on content marketing: the intent is important.
Publishing content randomly won't help your brand or company at all. It's publishing content that adds value to your audience and brings it close to your brand or a buying decision.
So not all content is created equal.
Content marketing has an identity crisis. Here's why (and how to resolve it).
Don't you love my great title?
Ok, it's confusing but trust me, this article is not and makes a good job at explaining a simple but often misunderstood truth on content marketing: the intent is important.
Publishing content randomly won't help your brand or company at all. It's publishing content that adds value to your audience and brings it close to your brand or a buying decision.
So not all content is created equal.
Rescooped by malek from Creative teaching and learning |
"As a denizen of the internet, I frequently find myself wanting to turn YouTube videos into GIFs, but I've never been very good at doing it on my own. Fortunately, the internet's overwhelming love ..."
Dead simple and produces high quality GIG
Rescooped by malek from Must Design |
With 22,000+ views SEO for Web Designers blew up thanks to a defined tribal audiences, advocates and luck. Discover tips on how to blow your content up too.
Rescooped by malek from Must Market |
consuming.
Do you often wake up in the middle of the night saying to yourself that it’s not worth the time and effort. We all do.
Blogs take time to write, those great images need to be found or created and those social networks meed to be managed and nurtured. It is often not done or persisted with because there are no apparent quick rewards. This is where the tortoise can beat the hare by slowly persisting. It is a marathon and a journey not a sprint.
One way of thinking about great content marketing is that you are building an audience before you need them. Content builds credibility, trust and followers over time. This earns you the right to then sell them something down the track.
When content marketing and social media emerged there were no tools. Today we have so many technology tools that it’s overwhelming.
But what is great with marketing tools is that you can scale your efforts. It was something I realized with Twitter early on. A few years ago I implemented one software platform that saved me 120 hours a month and it still does.
So what are some content marketing mistakes that many amateurs new to the game are making.
Great Scoop by @Brian Yanish - MarketingHits.com. Loved the 10 Item List of mistakes "amateurs" make.
1. Not automating
2. Not optimizing for search engines
3. Not hustling your content
4. Not working on your headline
5. Not experimenting
6. Poor quality content
7. Email List Is Money
8. Not thinking like a publisher
9. Not learning from the innovators
We can even agree with #1 since they are "automating" things like social search and, to some lesser extent, publication. We shortened #7 based on their implication - email is money. So True.
Rescooped by malek from Digital Brand Marketing |
Hero Marketing: Compete with Amazon shares passion, customer focus, exponential thinking & need to create movements not promotions needed to win online and how SMBs can compete with Amazon.
Rescooped by malek from Startup Revolution |
Content curation is key for Small To Medium Sized Businesses (SMBs) online success & Scoop.it's new Content Director makes curation a marketing reality.
thought provoking, the Content Shock is worth further studying. Hard to argue about how production is far exceeding supply
Rescooped by malek from Must Market |
There is a new ecommerce creating new "best practices" such as: easy free shipping, new him, her, kids merchandising, social shopping & UGC conversations.
Malcolm Gladwell’s classic book, Tipping Point, identifies three unique kinds of people who make social movements possible: connectors, mavens and salesmen.
Brand advocates blend the strengths of a connector and a maven,
Rescooped by malek from Must Market |
Can subscriptions help your online marketing smote the invisible SEO giant? Like Curagami subscriptions create immediate engagement with real customers.
Another intriguing piece of ever-changing marketing. The car renting app is a case-in-point in online subscription magic. But you can't go without deeply looking at the "Creating Ambassadors" bullet, details are still building the big picture
Rescooped by malek from visualizing social media |
How often do you use Google to find something on the internet?
If like a lot of people you use Google every day you’ll be astounded by the number of hidden tips and tricks their search facility offers.
Find 46 of them featured in this infographic.
Nothing hidden about these "tips & tricks" - just standard every day library functions. This is not new, most these functions have been used since Win95, the days before we see the net as we do now. Nonetheless, whatever it takes for people to finally catch up and educate themselves about easier searching techniques!
Rescooped by malek from Curation Revolution |
There is a new invisible giant using 5 "tricks" so the "new seo" is getting harder and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts and minds online.
Why New SEO So Hard To See
* Google Float & Filter Bubbles.
* Social Media Marketing's Disappearing Act.
* Friends of Friends Marketing.
* Multi-channel Marketing.
* Web's "Fabric" Like Space/Time.
Adding a Curatti blog post at midnight tonight too.
Thought provoking on many fronts. The notion of need of predictive models (and other tools) to link content with visitors.
(From the article): Content Marketing is a tricky idea. You need to create authoritative content, but just enough that community is forming comfortably. Talk to much, in the wrong voice or at the wrong time sand you kill your fledgling community (easy to do).
Rescooped by malek from Startup Revolution |
Bunch O Balloons Featured on TODAY Show This morning!
Bunch O Balloons, an easy to use time saving water balloon invention, may make $1M on Kickstsarter thanks to great crowdfunding marketing and the new SEO. Team Curagami is in Charlotte at the Search Exchange Conference.
This Curatti post combines a fascinating new tool set capable of making "Editors of Chaos" come true and the story of how a crowdfunding project goes "mega-viral".
Curagami helps form the “Ambassador Layer” every website and brand needs these days. Ambassadors, people who’ve “bought in” to a brand’s mission and want to help, need to be given contextually appropriate “jobs”.
Rescooped by malek from Curation Revolution |
Content Curation is the "new marketing" & this post shares 6 reasons curating content should be your online marketing's elephant:
6 Reasons Content Curation Should Be Your Elephant
* Easy to curate content for any receiving device (great for mobile / social web).
* Encourages Sharing.
* More Reach Faster.
* Content Curation Great & Subtle Value Add.
* Great way to test.
* Protects valuable modeled digital assets.
How about you? Is content curation your digital marketing elephant? This post helps define content curation and shares 6 reasons why you will be curating more content next year than this:
http://www.curagami.com/featured/6-reasons-curation-becomes-elephant/
Post mentions Scoopiteer @Brian Yanish - MarketingHits.com
Rescooped by malek from visualizing social media |
Infographic on The Future of Web and Technology describes on the trending products and innovations growing rapidly year by year. Augmented reality and its products being the core of advanced technologies in the future. Google glass, augmented reality based wearable gadgets, 3d printers, cloud computing, educational technology, leap motion, another AR product Oculus Rift, AR contact lenses, agent smartwatch and related gadgets, all contribute to the web and technology.
Wearable gadgets and other trends taking off...
With so many technology innovations being developed and implemented - what do you see as the next innovation for your industry?
Another interesting area for games and generesal digital creativity.. now where did I put that Bamzooki ?
Rescooped by malek from visualizing social media |
The internet increasingly pervades our lives, delivering information to us no matter where we are. It takes a complex system of cables, servers, towers, and other infrastructure, developed over decades, to allow us to stay in touch with our friends and family so effortlessly. Here are 40 maps that will help you better understand the internet — where it came from, how it works, and how it's used by people around the world.
This informative site sheds light on the pervasive workings of the Internet.
A really excellent visual resource for understanding how the Internet has and continues to evolve.
Cette série de cartes accompagnées de commentaires en anglais est absolument remarquable car elle permet de comprendre comment internet s'est imposé à travers le monde.
Rescooped by malek from Curation Revolution |
[Content Marketing, Must Read] Great slides by Rand Fishkin on what makes an effective content marketing strategy. He outlines 5 reasons why your strategy might fail: You believed the biggest myth content marketing ever told the world You made content without a community You invested in content creation, but not in it's amplification You ignored content's most powerful channel: SEO You gave up too fast
How content marketing works?
Get ready for the long, entertaining and highly informative trip. I like the section about "content without a community", a real eye opener.
Excellent and exhaustive punch to the gut of the many "content marketing" myths that exist. I would've added a section on Mark Schaefer's Content Shock, but that 1,000 word post is for another time. Between then (when I write the rejoinder) and now read Rand Fishkin's riff on why "inbound marketing" fails and see if you recognize some of your myths, urban legends and untruths about content marketing.
Love the almost RANDOM case view (see the beard slides) since that journey is so accurate to how journeys start, are sustained and end up in a purchase or subscription.
Also discusses visual marketing tend in a cool way (nope, nope, yes on Google).
Rescooped by malek from visualizing social media |
Today more than a third of the world’s population uses internet and it wont be long before the number doubles. It has changed the way we connect, the way we work and share...
Here are some amazing facts that every internet user should know.
Fantastique. L'histoire du World Wide Web!
Rescooped by malek from Curation Revolution |
@Jaana Nyström is a great curator and she just beat me to the punch :). When she shared her EPIC journey of using G+ to move from "nobody" to "somebody" I planned to blog about her amazing journey. The content and message was too good to be trapped in comments.
Read this post CAREFULLY as you may recognize where you are on Jaana's timeline of personal brand development. There are several "inside baseball" tips to pay particular attention to including:
* Don't worry about perfection, start publishing.
* G+ is an AMAZING and vastly under used tool (start there add more social nets later).
* No matter what, keep turning the crank (keep going) since the only sin you and your personal band can't recover from is NOT PLAYING.
Great stuff from an amazing curator. What lessons did you learn from Jaana Nystrom? What similar lessons have you learned as you create a meaningful personal brand?
I usually don't envy people, but I do envy @Jaana Nyström a bit for her energy & passion.
Rescooped by malek from visualizing social media |
What do people do online in today’s world, how do they get online, and at what speeds? A new report from International Business Guide shows how how do millions of people in the world access the internet, where the internet is the fastest, and the devices with which they connected, following the first year when there are more mobile internet devices than humans.
View this infographic to see which regions lead the world in terms of internet access rates, who consumes what online and the most popular websites by region.
Rescooped by malek from Curation Revolution |
Read on to find out generalist woes, specialist advantages, and 4 benefits to a defined marketing niche..
Marty Note
This post includes 4 benefits of "Niche Marketing" or focusing your business on a segment or persona group that may have emerged "organically". Here are their 4 benefits:
1. Increased Profits
2. Reduced Marketing Costs
3. Greater Trust and Credibility
4. Reduced Competition
Here are 4 more benefits of finding your niche:
5. Content Marketing Is An Option.
6. Easier To Become An Authority.
7. Winning Hearts & Minds More Likely.
8. Coherent Multi-Channel Possible & Cheaper.
No one can effectively content market to more than about 3 things. The fewer things you want to become an authority on, from Google's perspective, the easier it is to understand you.
Google's "spider" deals in math. If your "math" is consistently about X then you stand a chance of becoming an authority on X. Authority status is earned not created. By narrowing your content marketing to a niche or even a niche of a niche you may WIN where you had no chance of winning further up the food chain.
Today’s marketing demands people love you with the expression of that love being their willingness to use their personal brand in your favor. The trap is the more you want to be loved the less likely you are to be loved,
so narrowing your niche and being true to your expertise, passion and love makes it more likely those values will be returned by customers.
Coherence is an overlooked benefit of narrowing your focus.
Coherence in this crazy multi-channel world is a challenge. Your marketing needs to live on a website, social networks, email marketing and video marketing to name just a few of the “channels” a contemporary business demands. Coherence of message and channel is easier when your narrowcast.
Coherence is a flashy word.
Let's remember the fact that for each digital marketing solution you must come with specific data collection JavaScript tag language, then define terms differently as to what constitutes a visitor, a page, an event, a conversion, shopping cart activity, or transactions
No wonder Marty points here to the huge advantage of niche marketing in this coherence dilemma.
"Companies that try to be "all things to all people" have significantly higher costs, never really establish a strong customer base from which to grow, and often disappear before achieving profitable growth. If you're like most people, though, it's really hard to walk away from any potential business. Yet closing the door on some opportunities truly opens far more doors for you in others."
Here´s a good post about the Benefits of Niche Marketing http://buff.ly/1bvuC5A by #kristamoon
Are you still underestimating the importance of Big Data?