SMS often leaves the rest lagging behind in terms of effectiveness as a marketing channel. And yes, it does have a place in B2B Marketing
Via janlgordon
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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
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SMS often leaves the rest lagging behind in terms of effectiveness as a marketing channel. And yes, it does have a place in B2B Marketing
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One of my favorite debates in digital marketing goes like this: When will email be replaced by (fill in the blank)? Or when will brands stop using SMS? Even the Internet is challenged: When will apps or Facebook kill the Web?
1. Amazon hasn't killed the retail store.
2. Digital hasn't killed print.
3. Mobile messaging hasn't killed email.
4. Instagram and Snapchat haven't killed Facebook.
5. Ad blocking won't kill great advertising.
1. Amazon hasn't killed the retail store.
2. Digital hasn't killed print.
3. Mobile messaging hasn't killed email.
4. Instagram and Snapchat haven't killed Facebook.
5. Ad blocking won't kill great advertising.
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Seeing as 96% of smartphone users text message, and 98% of text messages are read compared to 29% of tweets and 12% of Facebook posts, SMS marketing is naturally a rich field of potential for digital marketers.]
Consider potential benefits for small business
-High open rate, about 95%
-Easily accessible to the company and the clients
-Distinguished short codes and keywords that build up brand image
-Ability to send out mass text blasts at once
-Development of client relationships and loyalty
-Possibility of becoming viral
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Top messaging sites,
history of messages
sms,
stats of sms,
short message service,
how text messages changed,
text messages stats,
Texting played a big role in our lives; it was a mixed blessing. Texting can be positive to communicate with other people at work. Texting can be bad when you use it in a hazardous way or for henious reasons..
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As a marketer, how do you get your content marketing on track to drive results? Focus on the three D's of content marketing: development, discovery, and distribution.
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SMS leads to lying, deception and cheating? So how do we use SMS? According to the following infographic, prepared by Online-Education.net, text messaging could lead to lying, deception and cheating. In fact in a study of ...
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This article was written by Chris Velazco for Tech Crunch
The infographic from ad exchange, Mobclix in this piece aims to highlight what goes down in the mobile world in 60 seconds.
****Before you read the excerpt, I thought it was particularly interesting to post one of the comments made by a reader who saw the infograph. He wasn't the only one that said this was an unfinished report. I think these people are missing the point here.
**This is a mere glimpse, the tip of the iceberg, to give us an idea of the magnitude of this exploding industry, it's not the be all end all report. I'm very careful what I post, I don't want to add to the noise, so look at the infographic with this in mind and imagine how it would look if you added what one of the readers said below.
One reader's comment:
Ulrich Weihler: "Nice idea, but major things for spending mobile time are missing, surfing content, using communities, using apps, internet usage, downloading music and videos, listening to music or watching videos, sms and actually phone connecions to talk, etc.. that's why the chart looks a bit strange."
Excerpt:
"In case you were curious, in the time it took me to write out that first sentence, over 23,000 iOS apps were downloaded from Apple’s App Store.
** Mobclix used data directly from app publishers, industry sources, and a little old-fashioned arithmetic to get the 60 second stats you see below.
Of course, considering Mobclix’s background, there had to be some ad-related factoids in the mix too.
Mobile advertisers will be glad to know (if they didn’t already) that some 4,111 ads are tapped each minute, though it almost makes you wonder how many ads
were ignored in the same 60 second timeframe.
Curated by JanLGordon covering "The Explosion of Mobile Web & Beyond"
See Infographic [http://tcrn.ch/u4No0L]
I selected this article from Curatti written by Orla Forrest because it explains how to run a smart SMS marketing campaign with better results.
You can reach your prospects through specific SMS strategies.
Exploring the Mobile SMS Marketing Method
When a business sends out a marketing text message it can get either get deleted or missed. I agree that your customers will respond as you reach them with the right approach.
Forrest shows you several ways to improve your SMS marketing strategy for more sales.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/MtqX30btO8e
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