This post will arm you with 10 important tips & features to ensure you’re getting the most out of this channel.
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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
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This post will arm you with 10 important tips & features to ensure you’re getting the most out of this channel.
Rescooped by malek from Competitive Edge |
If you are a very early stage entrepreneur, then the next 10 minutes reading this post will probably save you weeks of time.
Like you, we started out with just a vision in our heads and little experience in running a SaaS business. Most of the time we had little clue of what we needed to do to convert traffic into leads and leads into customers. We got some great ideas from experts in the field, but the amount of knowledge on Conversion Rate Optimization (CRO) can be overwhelming sometimes, especially for early stage startups.
So we did what we like to call as ‘experiments’ on CRO rather than have ‘strategies’. Some of these experiments have worked brilliantly for us and well, some have failed miserably. So we are sharing our learnings with fellow entrepreneurs who are starting out. The idea is to share our experience with young entrepreneurs just like us and to convey the message that it is a good practice to go with your gut instinct and experiment with options.
Read more: http://snip.ly/J6Fi
Get your Free Business Plan Template here: http://bit.ly/1aKy7km
"It has been an absolute delight working with you and this will be just a beginning in my relationship with Growthink.
I am very satisfied with my business plan and financial plan. Your work is outstanding."
Michael Mundi
Mundi Homes
Rescooped by malek from Curation Revolution |
Marty Note
I like Biznology's 3 Tips to increase engagement so much I added a few:
Biznlogy
1. Ask Questions, Respond to Answers
2. Personalize
3. Test ‘Em
Scenttrail
4. Curate Simple (i.e. not mean) controversy.
5. Curate Social Content.
6. Tap Branded Content (manufacturers or gurus).
7. Polls and Surveys.
8. Guest Posts.
9. Ambassadors.
10. Test for Engagement with new KPIs
Controversy
When Moon-Audio.com ask their customers Fostex or Audese? They got headphone lovers to weigh in on what they like about their favorite brands and why. This kind of simple controversy is great for creating online community since it doesn't destroy the "we are in this together" feeling.
Curate
When site sponsors and owners use THEIR content (User Generated Content) that action says, "We listen" more clearly than words. Follow those who follow you on social media and curate their content into your streams, websites and blogs with permission and attribution to increase engagement. Nothing like using what they've shared in a material way to prove the value you place in sharing.
Tap Branded Content
When you use a Seth Godin riff or TED talk you increase authority and authority helps promote engagement.
Polls & Surveys
When in doubt ASK and publish results. We are bench mark seeking machines we humans so always share results and incorporate results into blog posts and website content to reinforce value you place in those who vote (see #5).
Guest Posts
When you ask someone to help out you prove how much you value others. Your community grows when its open to outside influence. Salesforce increased blog traffic by 1,000% when they asked for guest posts. Guest posts have high built in engagement too since the writer is sure to share with his/her social net.
Ambassadors
We are big believers in ASKING FOR HELP. Inside your traffic 1% wants to share high value UGC, 9% will vote and share that content too so find your 10% Ambassadors and ask for their help.
Testing for Engagement
We need new Key Performance Indicators (KPIs) that value UGC, shares, likes and links. If your content is creating engagement double down. If not review these 10 tips and test something new. Make sure your "winner" metrics include KPIs that speak to core content marketing and engagement values such as time on site, shares, comments, likes and links.
People intuitively perceive the strength in numbers, and take comfort in the company of others. Did I mention Facebook, LinkedIn, Twitter...?
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Visual Marketing Over/Under or How I Use Scoop.it
Friends like +Phil Buckley and +Mark Traphagen are curious about how and why I use Scoop.it. This G+ post shares a detailed analysis of how Scoop.it helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast.
Thought provoking discussion: Why Scoop.it?
What models work, how to spot trends, how to employ analytics....
(No spoilers, #must read)
We're always finding different ways to use Scoop.it, mostly coming from the intelligent community of curators that has manifested itself over the last few years.
Scoop.it Specialist @Martin (Marty) Smith wrote an explanation of how he's using Scoop.it to gauge interest in potential original content. When his posts on Scoop.it do well, he is able to see what his audience likes, and create content along the same vein.
He also explains some of the SEO benefits seen by other Scoopiteers like @Brian Yanish - MarketingHits.com.
Read Marty's post to find new creative ways to measure the potential success of content using Scoop.it and share your thoughts in the comments!
Scoop.it influences social media marketing and more...
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Danger danger! Your landing page is in trouble. The 5 biggest landing page mistakes. Learn how to fix them, they're costing you conversions, leads & revenue.
This post will arm you with 10 important tips & features to ensure you’re getting the most out of this channel.