Distance Learning, mLearning, Digital Education, Technology
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Rescooped by Dennis Swender from visualizing social media
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New Data: Which Popular Media Sites Succeed With Certain Audiences? [infographic]

New Data: Which Popular Media Sites Succeed With Certain Audiences? [infographic] | Distance Learning, mLearning, Digital Education, Technology | Scoop.it

Which domains have the most engaged audiences in five verticals: women, politics, business/finance, science, and technology?

 

To determine the top publishers, we used BuzzSumo to retrieve the sharing metrics on more than 30,000 relevant articles between May 2014 and April 2015 relating to the five verticals mentioned above. In total, these articles earned more than 58 million social shares. We used BuzzSumo to retrieve the top 1,000 articles in each vertical that were published between May 4, 2015 and April 30, 2015 as well.

 

With this data, we identified the 10 publishers in each vertical with the highest number of total shares -- and learned a lot about content promotion along the way. In this post, we’ll walk you through six key takeaways from our findings that'll help you maximize outreach during your next promotions cycle...


Via Jeff Domansky, Marco Favero, Lauren Moss
Jeff Domansky's curator insight, June 4, 2015 11:19 AM

Check out new data on which domains have the most engaged audiences, and learn six key takeaways that'll help you maximize outreach during your next promotions cycle. Marketing and advertising alert.

Diana Andone's curator insight, June 5, 2015 1:34 PM

Very insightful and somehow expected

Rescooped by Dennis Swender from Public Relations & Social Marketing Insight
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TV Engages People Half As Long As Digital - Nielsen Lab

TV Engages People Half As Long As Digital - Nielsen Lab | Distance Learning, mLearning, Digital Education, Technology | Scoop.it

Consumers may tune into TV on a regular basis, but they mentally tune out rather fast in favor of the array of "second screen" options.

 

On average, television holds a consumer’s attention only 39% of the time, a rate that pales in comparison to the attention rates laptops (70%), tablets (76%) and smartphones (77%) command.

 

That’s according to a new report from Nielsen and YuMe, a digital video ad tech firm, expected to be released Wednesday morning.  MediaDailyNews got an early look at the data....


Via Jeff Domansky
Jeff Domansky's curator insight, February 25, 2015 9:16 AM

Powerful proof of social impact.