How did we made more than $30M in online commerce? Watch our first Ecommerce Master Class Video & to learn about directed search wins hearts, minds and loyalty. Can watching a 2 minute video really make millions? Worked for us :). M

Two years ago, we published a two-part post on social media marketing safety with Internet marketer, curator, cancer survivor, entrepreneur and Friend of Paper.li, Marty Smith.

Well, guess what? Marty is back. And this time, he will share his journey and thoughts on entrepreneurship, e-commerce, social media and how his battle against cancer has shaped his thinking.

Curagami Score & Ecommerce
At our Startup funded startup Curagami we’ve created a new “super metric” called a Curagami Score”. We combine 11 different metrics from pagespread (number of pages in Google) to inbound links. We also have a few proprietary metrics such as LEI (Link Efficiency index).

Once you know a site’s Curagami Score its possible to create an ecosystem combining ANY website. Once you have an ecosystem you can compare even the most unlikely sites. Why would you want to create such a comparison? Because it’s interesting and informative to know who is “winning the day” in online marketing.

I created Curagami scores for websites from Red Bull to Schwan’s wondering if we could learn even more lessons from the master brander Red Bull (see my Curatti post Red Bull Branding Lessons).

Once we created Curagami scores for six different websites we can add them up and compare the share for each. The pie chart, from my Connection: The New Ecommerce Haiku Deck, shows the results.

One easy deduction? If Zappos and the other Ecommies on our comparison list were to adapt a more Red Bull-like branding approach their online “castles” would grow stronger faster. Zappos was closest the running of the Red Bulls but still a distant second. Look how completely Red Bull dominates their space.

Monster is so far away from Red Bull they won’t catch up in this lifetime UNLESS they disrupt instead of trying to copy and “be like” their bigger brother. Now imagine you knew your Curagami score and your competitor’s. How helpful would it be to know where you are winning and losing online?

Funny, that’s what we were thinking.

Discover the hashtag tracking tools you need to make it easy to create, manage, track and report on social media hashtag campaigns.

Marty Note
I've always felt the #hashtag is a vastly underexploited secret weapon. One reason hashtags have been under exploited for their intense #BI (Business Intelligence) value is tools to easily understand them were lacking.

Not so much anymore as this Social Media Examiner post shares.

Why are hasthags secret weapons? Hashtags are and will always be too "quanty" to become mainstream. No matter how good the tool set you still have to have a math / model geek to help marketers understand implications and form actions.

Imagine a model that understands existing benchmarks well enough to drive a push notification when a tag (and thereby the underlying content) is trending (i.e. its change delta is above some set number). What is the value of being first to surf that social wave?

Could be millions

Problem is wave knowledge rests with the Quants while surfing knowledge rests with marketers. You would think that is a needs based marriage made in heaven.

Not so much since marketers don't know what they don't know and so can't ask and wave smart quants know WAVES not how to merchandise the wave into MONEY.

Trust that our Startup Factory Funded startup Curagami is thinking about how to introduce wave smart quants to ecommerce surfing merchants ( http://www.curagami.com :). M

Why Ecommerce Marketing Is Broken & What To Do About It - Free White Paper
Written with +Phil Buckley +Jarrod Swart and team +Curagami our first free… - Martin W. Smith - Google+