Improve Website Load Time = Cheapest, Easiest 2016 Ecommerce Fix
Marty Note - Improving Site Load Times
Let's say you own and manage a $3,000,000 website. You spend 5% of your site's top line to market on Google, with emails and content. Your $150,000 marketing budget pays for team members and vendors.
Your muliti-channel site is cooking along, but you notice customer complaints increase mysteriously on Tuesdays. Tuesdays is also when you drop emails to your 50,000 subscribers. See the problem?
Ecommerce merchants can contribute to one of their biggest illnesses as the Kissmetrics infographic on the link shares - slow load times. Lack of speed kills SEO, community and your website if you aren't careful, very careful. Ways you can slow down your website:
* Dump emails in too big a cluster
* Use your production admin UI during sales times
* Don't use a Content Delivery Network (CDN)
* OR Misconfigure your CDN
* Huge images (less of an issue with cloud by why tempt fate)
* Bad code
* Too many addons, plugins and doodads haning off your blog or website every additional thing adds TIME so ask is it worth it
Now ask yourself, among ALL the hard work and cool campaigns you will create this year are you guaranteed a 10% to 20% sales increase?
Why more online merchants aren't attacking site load times with a vengence the millions they could make SO EASILY is a mystery we hope to help one of our clients, http://www.Moon-Audio.com unravel this year. We want their load times to average 2 seconds and bet that improvement will drop thousands to their bottom line.
Will report back as we evaluate ways to speed up the Moon.
