Social & Mobile Ecommerce
Ecommerce is being transformed by social and mobile. The implications for merchants are VAST. How your Ecommerce site creates conversations and digitally listens will determine its value. No matter how social your online store it isn't social enough for the immediate future.This Haiku Deck can help your site do things like:

* Create conversations that lower costs and increase profits.
* Build an online community.
* Learn to listen "digitally".
* Scale your store to the next level.
* Create an engine that mines User Generated Content.

Can your store be too social? Not so much as it turns out.

Own The Conversation, Own The Traffic
Just as we shifted from websites to platforms in 2011 so well demonstrated by the difference in Google pages between Etsy.com (19M) and RedEnvelope.com (31,000). Ecommerce and B2B content marketing is changing again.

Consumers are becoming conversation-centric and platform agnostic.

Our social, mobile and increasingly hectic world means we use three to five digital devices (phone, pad, laptop, desktop, game console) to find, curate, publish, share and riff conversations.

This post shares ideas for how to "own" conversations across platforms the way Scoop.it does with their social spidering tool and magazine creation tools.