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May 30, 2014

10 Simple eCommerce Design Tips That Will Increase Sales | AddShoppers
Martin (Marty) Smith

“Designing your eCommerce store is not only about making it look good, but also making sure that it generates sales. Your goal is to make potential customers”

Martin (Marty) Smith:

These are great #ecommerce tips? My favorite and perhaps easiest fix for the most benefit is big, clear and creative CALLS TO ACTION.

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March 23, 2014

How To Plan Your Next Mobile E-Commerce Website | Smashing Mobile
Martin (Marty) Smith
In this article, we’ll walk through all of the vital steps when planning a highly converting mobile e-commerce website. The most important questions you need to ask are...
Martin (Marty) Smith:

Love the "ditch digging" specifics of this post. Mobile conversion seems mystery wrapped in enigma to me, so this post is beyond helpful.

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February 25, 2014

7 Ecommerce Checkout Design Tweaks to Make Money Rain
Martin (Marty) Smith
Small design tweaks to an eCommerce website can make a BIG difference. Let’s take a look at what tweaks you can make to convert visitors into buyers.
Martin (Marty) Smith:

Like these tips and have used several of them as a Director of Ecommerce. My favorite is bread crumbs to clearly map the check out progress. The more "in flight" awareness you create smoother the landing (i.e. conversion).

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Kinjal Adesara's curator insight, February 25, 2014 7:50 AM

Small tweaks to an ecommerce website can make a BIG difference to your BOTTOM LINE. So, make the tweaks that you feel are most appropriate for your online store to increase more sales. Take a look at seven shopping cart tweaks that helps you to convert visitors into buyers.
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December 27, 2013

6 Tools To Build Unique & Highly Converting Landing Pages
Martin (Marty) Smith
Sending all traffic to a generic landing page can be a mistake for ecommerce owners. Remember that shoppers who found your store via paid search are different from those who ...
Martin (Marty) Smith:

Landing pages are mostly thought of as B2B capture pages, places relationship SaaS sellers gather names to convert later. A product page is another name for a B2C landing page and tools on this list can help B2C or B2B teams create better (i.e. higher converting) landing pages.  

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May 16, 2013

Lights, Camera.. Transaction! How To Increase Your Website's Video Marketing Stickiness
Martin (Marty) Smith
In recent years, online video has evolved into a powerful marketing tool. Use the following guidelines in this Infographic to help fine tune your video-making endeavors and maximize your viewership.
Martin (Marty) Smith:

Great infographic on increasing video stickiness from KISSmetrics. Video is a powerful tool for an ecommerce webstie, but beware. Video is so engaging it can lower conversions. Follow outline in this KISSmetric infographic to INCREASE conversions. 

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