Stealing From Video Game Developers

Video games can teach e-commerce merchants many lessons. Video game developers can teach even more valuable lessons. This Curagami post shares five tips online merchants should steal today including:

• Create Great Products
• Develop Community and then Listen, Learn, and Change
• Give customers chances to collaborate
• Forge badges, banners, and other rewards
• Define how rewards are earned but don’t forget serendipity and surprise

With such great marketing is there any wonder why Blizzard Entertainment has more than thirty million Overwatch players? Doomfist is a new brilliantly named Overwatch character and gamers are talking about little else this summer. Doomfist is more important than Game of Thrones to gamers. 

Stealing the community, gamification, and engagement tips from video game developers will help any online merchant move from "website" to "platform" and from "us" and "them" to we: http://www.curagami.com/e-commerce-lessons-doomfist/ 

5 Digital Marketing Tips To Steal Today

After purchasing two pairs of Robert Rauschenberg inspired frames from WarbyParker.com we came away with admiration and five digital marketing tips other online merchants should steal. 

• Create Limited Editions
• Keep Content After Events
• Have and Share VALUES
• Start with WHY not HOW
• Tie Purchases To A Related Cause

Learn more about why we love our Rauschenberg frames and other ideas to steal from WarbyParker.com at Curagami: http://www.curagami.com/warby-parker-5-digital-marketing-tips-to-steal-today/ 

Start with Why
Our recent Curagami post - Think Different the Gravity of Digital is an important read for e-commerce merchants. Most "new to the web" merchants we work with want to jump right into the HOW of constructing a website. 

That's a mistake. HOW can only be effectively communicated once a brand's WHY is understood and shared. Knowing WHY you're doing things creates actions based on core values. WHY creates great and flexible brands like Apple, Nike, and Facebook. 

Join the conversation about your WHY on Curagami: http://www.curagami.com/digital-marketing-gravity/ 

Crossing Ecommerce Rubicon
We are making progress on adding Woocommerce to Curagami. The goal is to cross the content / commerce rubicon. The gulf between effective content and commerce is large. The promise of Woocommerce, an ecommerce shopping cart and database appended to Wordpress, is elimination of the artificial and rapidly useless separation between content and commerce. 

The Social / Mobile / Connected times we inhibit require a new approach to online commerce. We plan to relaunch Curagami.com next week.  Stay tuned, join us for coffee (subscribe http://www.curagami.com/signup/?v=7516fd43adaa ) and we will journey across the rubicon together :). Marty & team Curagami

 

5 TIps To Cross Ecom's Rubicon
Smart merchants are beginning to cross the ecommerce rubicon between content and commerce. Discover 5 Tips to cross your online store's ecommerce rubicon.

5 TIps

* “Magazine” your content
* Curate from brands
* Curate from customers
* Lean & Visual Win
* Tie In Email, Social & Mobile

Going to incorporate @Guillaume Decugis and Scoop.it's ideas on Lean Content on this not very lean post too. I set aside some content to keep the post pinging with fresh content.

Evergreen means our team will refresh the content (or ask for help from our Ambassadors to do so) regularly. Not all content is equal. Places in our "evergreen" regularly scheduled updates category must be earned (lol).

So help 5 Tips to Cross the Ecom Rubicon earn evergreen status, or better yet contribute your thoughts and we will curate in.

Crossing the Rubicon between content and commerce is the BIG ISSUE in online retailing today. Discover our tips to cross and add yorus.  

Disrupt Or Die
Sorry you are too late. You won't be able to win the tactical warfare my team and I did. Your ability to create meaningful differentiation with tactics is over. So BURN YOUR WEBSITE DOWN. 

Not literally, but we need to SHOCK Small to Medium Sized Businesses (SMBs) into an important realization - it's BLUE OCEANS or ELSE. Why bother putting up a 4 page site no one will care about, share, link, like love or think about ever again after they've visited once.

Instead of wasting your TIMEM and TREASURE why not BLOW UP what you think you should be doing, discover blue oceans and create lasting competitive advantage. Costs are the SAME, but one has the shelf life of a May Fly why the other may just provide the ROI needed to do the next cool thing.

You know were we would VOTE and if you are going to miss Exinent's Ecommerce Meetup in the Triangle of North Carolina tonight you can play catch up with our Haiku Deck.

http://www.curagami.com/magical-thinking/marketing/the-new-ecommerce-meetup/ ;

Ecommerce Strategy vs. Tactics
Which comes first ecommerce strategy or tactics? Trick question. Doesn't matter as long as you end up swimming in a blue ocean.

Here are 5 tips to increase e-commerce sales through quality customer service and relevant content, targeting the 2nd step of the consumer conversion funnel

Top 5 Black Friday Websites Curagami's annual list sees Big Boys move in. Amazon tops the list. There are surprises & we share our Black Friday scorecard.

There is a new invisible giant, a giant using 5 "tricks" so the "new seo" is hard and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts, minds and loyalty online.

Revolution Has Begun, Now Join & Contribute
Are you as frustrated, bored and wanting more from ecommerce as we are? "We" is five marketing, merchants and Magento programmers who know TOGETHER we change the way we communicate, share and sell things to one another.

Learn More
http://bit.ly/ecom_revolution_google 

Social & Mobile Ecommerce
Ecommerce is being transformed by social and mobile. The implications for merchants are VAST. How your Ecommerce site creates conversations and digitally listens will determine its value. No matter how social your online store it isn't social enough for the immediate future.This Haiku Deck can help your site do things like:

* Create conversations that lower costs and increase profits.
* Build an online community.
* Learn to listen "digitally".
* Scale your store to the next level.
* Create an engine that mines User Generated Content.

Can your store be too social? Not so much as it turns out.

There is a new invisible giant, a giant using 5 "tricks" so the "new seo" is hard and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts, minds and loyalty online.

We've named the hard to see new seo The Invisible Giant. Thousands have now seen, interacted with, shared and commented on The Invisible Giant. Have you?

Haiku Deck
http://shar.es/1nCjlP

Curatti Blog Post
http://curatti.com/invisible-giant-hard-see-new-seo/