Holiday Ecommerce 20 Questions
If your Internet marketing team can answer YES to the 20 content marketing, social marketing, email marketing and cause marketing questions then wax up your board and hit the beach. 

Better to SURF now with solid plans in place than even think about time off once the October tsunami hits. This time of year it took 2.4 visits to make a sale when I was an Ecom Director. In October it took 1.3 visits and in November and December a little over one.

Those numbers mean NOW is the time to test and create plans so you don't have to THEN.  Plan now, DO THEN :).