Web Migration Trauma
Website migration creates seo, traffic and money trauma. We share 5 website migration tips so your next web heart / lung transplant helps you gain not lose:

• Up Your PPC Spend.
• Tighten Your Site Maps & create SILO based maps (advanced).
• 301 never 302 and Watch Webmaster Tools like a hawk for 494 Page Not Found.
• Create highly social & shareable content like contests and games.
• Know your 80:20 Rule and creating supporting content BEFORE the migration.

 
Included ADVANCED tips too in case you are a high risk player OR more advanced in your SEO knowledge. 

Ecommerce is changing fast. This Scenttrail Marketing post shares and explains 30 "must master" to win ecommerce strategies and tatics.

30 Ecom Strategies & Tactics To Master
No wonder most ecommerce teams feel overwhelmed. Off the top of our heads we came up with 30 complex "mini-systems" that must be mastered to create greatness in online commerce.

Gone are the days when a little of this and that could win the day in online retail. Today all 30 of these tactics and strategies dance together requiring sophisticated understanding of individual trends, tools and ideas to win.

Things change too fast to really KNOW anything. Instead teams must surf waves, learn and fail fast and then wax up their boards for another wild ride.

Did we miss any BIG IDEAS your ecommerce team is managing. Soon we will support this infographic with a http://www.Curagami.com post to further explain each strategy and tactic. In the meantime let us know what we missed in comments or email martin(at)Curagami.com.

Thanks and remember DEEP SLOW BREATHES and if you aren't having FUN your visitors will know. They will feel it.

There's some great data out there on marketing channel ROI. This infographic pulls together industry studies and surveys on how marketing channels compare.

Marty Note
Somewhat disingenuous to separate channels like this. Everything is everything now and that means results in one channel are influencd in many ways by other channels. That is an important caveat for the "all or nothing" crowd who may read these results thinking they can reduce or eliminate commitment to social or PPC.

Yeah we wouldn't do that.  Your site is MODELED and substantial changes to any part of your current model could take down all the dominoes. That doesn't mean this knowledge isn't important though your results may be different. Knowing what channel is contributing profit and what channel is contributing traffic allows you to invest in the blend. Remember it is the blend that wins so don't go cutting off your nose to spite your website.

From tweets to posts and even likes, this webinar covers the basics of social media marketing. Learn how your peers are leveraging social media in their practices and hear what works - and what doesn't.

Marty Note

Received an email I can't show you other than the graphic from CIO White Papers that points to  some easy things to change to make your email marketing more effective.

The link on this post goes to the "landing page" presented after clicking on the Call To Action (Click Here To Read This Report Now) button on the email.

The landing page is confusing. I couldn't figure out how to either share my information or get the report and who has the time to figure out YOUR landing page? A: No One!

Tip #1: Make your FORM easy to fill out and only ask for things you REALLY need (name, email).

I can't share the email because there is no social share widgets and there isn't a "Can't see this email, see it on the web" option. Always include social share widgets above the fold and include a server based email URL since that is what most publishers will share.

Tip #2: Always include a server URL and social share widgets.

I love the size of the Call-to-Action (CTA), but blue copy on orange wouldn't be my first choice since it makes the button hard to read.

Tip #3: Big CTAs with clearly contrasting colors.

The email, the one I can't show you because there is no URL, goes on and on and on. Never do that. Never share more than a single idea in an email. No one reads your emails the way you do. People have LIVES and when you put 8 things in an email with a long scroll you look out of touch with real people. Not a good thing.

Tip #4: Never market more than one thing in an email.

The subject line lives within my 7 word rule "

Saavy Social Media: From Facebook to Twitter

Not a bad subject line except for the spelling. Ouch! Little things undercut credibility. Little things like a site called CIO White Papers misspelling savvy.

Tip #5: Check Your Spelling before you mail 50,000 people.

Step by step, detailed case studies on getting traffic from Neil Patel, Jeff Bullas, Jon Morrow and many more.

Five Quick Content Marketing Tips For SMBs
SMBs (Small to Medium Sized businesses) are feeling overwhelmed. Instead of saying, "You Must Know Everything." maybe we should start with five quick tips:

SMB Content Marketing Tip 1: There Is No THEM
SMB Content Marketing Tip 2: Email Marketing With Personas
SMB Content Marketing Tip 3: Blog Q&A Content
SMB Content Marketing Tip 4: Conversations Not Lectures
SMB Content Marketing Tip 5: Have Fun and Create Fun

Looking for “The Scoop on Email Marketing”? ProMarketing Leads has created an infographic outlining just how important email marketing is for your