Symphony of Feeds
One trend that feels clear but confusing is the future of content and e-commerce. Clear that merchants will need more content. Unclear and confusing because no merchant can afford to create enough quality content despite what Mark Schaefer says in Content Shock.
We agree and disagree with Schaefer's math too. Content Shock is about using content as advertising and we agree those days are gone. We disagree because content is still KING for merchants.
Without content traffic doesn't convert. And no conversions means you are a nonprofit and didn't know it. Feeds and content curation are the answer.
We wrote that last sentence like we know what the future holds. No such luck, but we know merchants can't create all the content they need. We also know content curation creates more awareness and engagement faster than anything else we know about, so ipso facto content is important and we must curate it faster, better and with ever lowering not escalating costs.
And that all sounds likes feeds and Anthony Musselwhite's tool to us. What do you think?
