Ecom Revolution
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February 16, 2016

Warning: Only Use Curagmai's E-commerce Bounce Rate Calculator With Tequila Nearby
Martin (Marty) Smith

E-commerce Bounce Rate Calculator
Bounces are frustrating. When a website visitor leaves after viewing a single page (doesn’t have to be your home page) and without engagement (clicking, subscribing or buying) they “bounce” and your SEO goes straight to HELL. 

If you are prepared to feel real pain when you see the sizable website out there in the cloud, the visitors you are bouncing away, strong drink is recommended. We used an example of a $3M website with a 55% bounce rate. For every 20 points recovered the site would gain $1M in sales.

Another way to state that statistic is for every 20 points the site would grow more than 30%. Did you need to create an amazing campaign to grow 30%? Nope, but you do have to change your thinking and that is always the hardest thing to do (lol).  

Attempt to use our calculator without strong drink and we can't be held responsible if you jump off a tall building after seeing the ghost site you could be managing. Just saying :). Marty  

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March 23, 2015

Panguin Tool SEO Technology by Barracuda Digital
Martin (Marty) Smith

See your Google organic visit data overlaid with Google's major algorithm updates, and then dig into your data.

Marty Note
One of our favorite Free Tools is Panguin. Panguin overlays Google algorithm changes on your Google Analytics taking the mystery out of what has happened to all of your traffic.

We've seen well established sites take a 30% traffic haircut due to all of Google's changes. Hope your site isn't in that group, but if it is know that working your way back is possible, but change is necessary (it doesn't get better on its own).

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June 27, 2013

Is The FREE Revolution Coming To Ecommerce? A: Yes
Martin (Marty) Smith
Martin (Marty) Smith:

The Free Ecom Revolution Is Coming To A Store Near You
Can you create a web marketing business and ecommerce site with NO money for websites or blogs? Yes is the answer to that question. By using free tools such as Google Drive, Scoop.it and Blogger or WordPress you could create a business without paying anything to web development. 

You might find that business is limited in scale, but so what. Your cost is  limited to your sweat equity. Once you create a revenue stream THEN you can buy the website improvements needed to go to the next level. I just build a MagentoGo store (Story of Cancer Store: http://storyofcancer.gostorego.com/ ) and the same thing is ALMOST true for Ecom.


Between Storify, Volusion and Magento you can create a store for sweat equity + $500 (give or take). My little store has already made $130 inside of its first month so well on its way to paying for its serving costs. 

The ultimate lesson of crowdfunding, crowdsourcing Free Revolution is DO NOTHING until it is worth the investment to do so :). 


Here is the trick I discovered last night that prompted thoughts on The Free Revolution and crowdsourcing: 

Found A Cool Use for Scoop.it's new Newsletter feature. It is easy to create a content landing page and host it free with Google Drive. 

Here's How...

1. Create a newsletter using the Manage > Create A Newsletter


2. Download as a Zip file. Open the Zip file.


3. Upload the HTML file to your Google drive into a public folder.


4. Click on the HTML file. A window pops up, click on OPEN in lower right corner. 


5. Click on preview. Copy the URL that appears in the browser window:

https://googledrive.com/host/0B0eG3a8zValDQjl6aldwQlJMNDg/email%203.html 

Next figuring out how to add a Call To Action and subscription code.  BTW, Unbounce charges $700 a year to host landing pages :). 


Also works on DropBox. 

 

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billcoffin's comment, June 28, 2013 1:26 PM
thanks Marty
Alfredo Corell's curator insight, September 22, 2013 2:42 PM
Martin (Marty) Smith's insight:

Found A Cool Use for Scoop.it's new Newsletter feature. It is easy to create a content landing page and host it free with Google Drive. 

Here's How...

1. Create a newsletter using the Manage > Create A Newsletter

 

2. Download as a Zip file. Open the Zip file.

 

3. Upload the HTML file to your Google drive into a public folder.

 

4. Click on the HTML file. A window pops up, click on OPEN in lower right corner. 

 

5. Click on preview. Copy the URL that appears in the browser window:

https://googledrive.com/host/0B0eG3a8zValDQjl6aldwQlJMNDg/email%203.html ;

Next figuring out how to add a Call To Action and subscription code.  BTW, Unbounce charges $700 a year to host landing pages :). 

 

Also works on DropBox. 

The Free Alternative
The interesting question is could you create a web marketing business with NO money for websites or blogs? Yes is the answer to that question. By using free tools such as Google Drive, Scoop.it and Blogger or WordPress you could create a business without paying anything to web development. 

You might find that business is limited in scale, but so what. Your cost is  limited to your sweat equity to create a revenue stream and THEN buy the website improvements you need to go to the next level. I just build a MagentoGo store (Story of Cancer Store: http://storyofcancer.gostorego.com/ ;) and the same thing is ALMOST true for Ecom.

 

Between Storify, Volusion and Magento you can create a store for sweat equity + $500 (give or take). My little store has already made $130 inside of its first month so well on its way to paying for its serving costs. 

The ultimate lesson of crowdfunding and crowdsourcing is DO NOTHING until it is worth the investment to do so :). 
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