Ecom Revolution
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February 17, 2016

Improve Website Load Time = Cheapest, Easiest 2016 Ecommerce Fix
Martin (Marty) Smith

Marty Note - Improving Site Load Times
Let's say you own and manage a $3,000,000 website. You spend 5% of your site's top line to market on Google, with emails and content. Your $150,000 marketing budget pays for team members and vendors.  

Your muliti-channel site is cooking along, but you notice customer complaints increase mysteriously on Tuesdays. Tuesdays is also when you drop emails to your 50,000 subscribers. See the problem?

Ecommerce merchants can contribute to one of their biggest illnesses as the Kissmetrics infographic on the link shares - slow load times. Lack of speed kills SEO, community and your website if you aren't careful, very careful. Ways you can slow down your website:

* Dump emails in too big a cluster

* Use your production admin UI during sales times

* Don't use a Content Delivery Network (CDN)

* OR Misconfigure your CDN

* Huge images (less of an issue with cloud by why tempt fate)

* Bad code

* Too many addons, plugins and doodads haning off your blog or website every additional thing adds TIME so ask is it worth it

Now ask yourself, among ALL the hard work and cool campaigns you will create this year are you guaranteed a 10% to 20% sales increase?


Why more online merchants aren't attacking site load times with a vengence the millions they could make SO EASILY is a mystery we hope to help one of our clients, http://www.Moon-Audio.com unravel this year. We want their load times to average 2 seconds and bet that improvement will drop thousands to their bottom line.


Will report back as we evaluate ways to speed up the Moon. 
 

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June 27, 2013

Is The FREE Revolution Coming To Ecommerce? A: Yes
Martin (Marty) Smith
Martin (Marty) Smith:

The Free Ecom Revolution Is Coming To A Store Near You
Can you create a web marketing business and ecommerce site with NO money for websites or blogs? Yes is the answer to that question. By using free tools such as Google Drive, Scoop.it and Blogger or WordPress you could create a business without paying anything to web development. 

You might find that business is limited in scale, but so what. Your cost is  limited to your sweat equity. Once you create a revenue stream THEN you can buy the website improvements needed to go to the next level. I just build a MagentoGo store (Story of Cancer Store: http://storyofcancer.gostorego.com/ ) and the same thing is ALMOST true for Ecom.


Between Storify, Volusion and Magento you can create a store for sweat equity + $500 (give or take). My little store has already made $130 inside of its first month so well on its way to paying for its serving costs. 

The ultimate lesson of crowdfunding, crowdsourcing Free Revolution is DO NOTHING until it is worth the investment to do so :). 


Here is the trick I discovered last night that prompted thoughts on The Free Revolution and crowdsourcing: 

Found A Cool Use for Scoop.it's new Newsletter feature. It is easy to create a content landing page and host it free with Google Drive. 

Here's How...

1. Create a newsletter using the Manage > Create A Newsletter


2. Download as a Zip file. Open the Zip file.


3. Upload the HTML file to your Google drive into a public folder.


4. Click on the HTML file. A window pops up, click on OPEN in lower right corner. 


5. Click on preview. Copy the URL that appears in the browser window:

https://googledrive.com/host/0B0eG3a8zValDQjl6aldwQlJMNDg/email%203.html 

Next figuring out how to add a Call To Action and subscription code.  BTW, Unbounce charges $700 a year to host landing pages :). 


Also works on DropBox. 

 

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billcoffin's comment, June 28, 2013 1:26 PM
thanks Marty
Alfredo Corell's curator insight, September 22, 2013 2:42 PM
Martin (Marty) Smith's insight:

Found A Cool Use for Scoop.it's new Newsletter feature. It is easy to create a content landing page and host it free with Google Drive. 

Here's How...

1. Create a newsletter using the Manage > Create A Newsletter

 

2. Download as a Zip file. Open the Zip file.

 

3. Upload the HTML file to your Google drive into a public folder.

 

4. Click on the HTML file. A window pops up, click on OPEN in lower right corner. 

 

5. Click on preview. Copy the URL that appears in the browser window:

https://googledrive.com/host/0B0eG3a8zValDQjl6aldwQlJMNDg/email%203.html ;

Next figuring out how to add a Call To Action and subscription code.  BTW, Unbounce charges $700 a year to host landing pages :). 

 

Also works on DropBox. 

The Free Alternative
The interesting question is could you create a web marketing business with NO money for websites or blogs? Yes is the answer to that question. By using free tools such as Google Drive, Scoop.it and Blogger or WordPress you could create a business without paying anything to web development. 

You might find that business is limited in scale, but so what. Your cost is  limited to your sweat equity to create a revenue stream and THEN buy the website improvements you need to go to the next level. I just build a MagentoGo store (Story of Cancer Store: http://storyofcancer.gostorego.com/ ;) and the same thing is ALMOST true for Ecom.

 

Between Storify, Volusion and Magento you can create a store for sweat equity + $500 (give or take). My little store has already made $130 inside of its first month so well on its way to paying for its serving costs. 

The ultimate lesson of crowdfunding and crowdsourcing is DO NOTHING until it is worth the investment to do so :). 
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