Old Ecommerce OVER, New Ecommerce ??
I'm not sure I go all the way here. Our Curagami (@Curagami) #startup created a free white paper about Why Ecommerce Marketing Is Broken (http://www.curagami.com/e-commerce-marketing-broken-whitepaper/ ) and we see DATA as a CSF (Critical Success Factor) for SURE.

Data without connection is a wish without fulfillment. That nit aside the IDEA of a more OBJECTIVE and FAST ecommerce future we agree with 100%.

BTW, Team Curagami believes we need new Key Performance Indicators (KPIs) too :).