December 12, 2012
How Kmart Out Showroomed Itself In Hey Whatever Works Ecom Category
Martin (Marty) Smith
Last weekend, I decided to head down to my local Kmart to buy a new slow cooker so that I could make some chili. I found a Hamilton Beach model that looked good, but it was a bit on the pricey side (relatively speaking), with ...
Martin (Marty) Smith:
Great story here of a showrooming customer finding the lowest price in the store he was standing in. The faster brick and mortar get the idea that there is no pricing firewall, thanks to mobile, between bricks and clicks the faster they GET IT and understand how to price in order to win loyalty even if it is goofystupid loyalty as is described here (lol).
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