Ecom Revolution
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August 8, 2014

EASY is OVER in Ecommerce [+ Scenttrail Note]
Martin (Marty) Smith

New Ecommerce Marty (@scenttrail) Note
I love this post sharing tips from a handful of ecommerce experts. I might fall into that category too after a 7 year tenure during which teams I managed made over $30M in online sales.

Our AOV (Average Order Value) was never more than $62 so hundreds of thousand of transaction. When I was hired the site's sales were below a million. When I left annual sales were over $6M.

Those times weren't EASY either, but they are were in comparison to now. Now ecommerce is complicated by:

* Increased competition.
* Muddled channel marketing ROI strategies.
* Social Media.
* Mobile.
* New SEO.

Add all of those new pressures together, all discussed multiple times in the linked post, and the inescapable conclusion is "easy" is OVER in ecommerce.

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December 15, 2013

The New Normal? Showrooming So Use It to Advantage [YES, finally voice of reason]
Martin (Marty) Smith
Target's not alone in this relatively new attitude about the phenomenon known as showrooming. Shoppers are busy looking for the best deal and more and more are using their smartphones and tablets for showrooming.
Martin (Marty) Smith:

Why We Don't Learn Until The TRUCK Hits Us
Retailers have been funny birds about showrooming. Target removed iPads from their store as if that would solve their "showrooming: problem. Showrooming, using a physical store to test look and feel and then BUY online and not necessarily from that store, is here to stay.

Finally there is post that tells retailers what every Internet marketer already knows - when a trend is inevitable surf it don't fight it.

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