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Marty Note - Rethinking Ecommerce & CrowdFunde
I love it when we find supporting data for CrowdFunde our content marketing meets crowdfunding and social media startup. Here is Don Bradford from eBay making our point for us:

Problem: People are likelier to purchase something if their friends weigh in--but that's not easy to do on massive e-commerce sites.

Solution: EBay's new browser plug-in, Help Me Shop, lets users shop anywhere on the web and drag items into a separate window. Through Facebook, the user invites friends to give advice on the items they like best.

"As we spoke with our customers and really started analyzing their activity, we discovered that what they were doing was shopping in a social product life cycle:

Things start out around inspiration and research--something that a friend shared with them, or something that an influencer had shared with them, whether it was on Twitter, Polyvore, Pinterest, or Svpply.

They continue to connect with friends all the way to the point of purchase. And after the purchase, they can be a resource for other people shopping for the product. What makes Help Me Shop really powerful is that it goes beyond eBay's inventory. It's really about a social shopping experience that goes wherever I am and allows me to engage my friends in the shopping experience whenever I think it's useful."
Emphasis mine
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Our goals for http://www.crowdfunde.com is to make it easier for friends to weigh in (helps shoppers and retailers) and to own the social conversation. Own the conversation, own the traffic.

Social commerce has the potential to use some of the fun aspects of real-world shopping. Here are a few ways retailers can deliver.

The traditional ecommerce experience normally entails searching on Google or Amazon for the product you want, and then scanning for the cheapest deal. Or maybe it means visiting a retailer’s website and trolling through 575 pairs of shoes to find something that suits your style. But rarely does buying online feel like the enjoyable real-world experience of “going shopping.”

By contrast, meeting up at the mall or wandering a busy shopping district with a friend is an inherently social experience. You never know what cool stuff you’ll stumble across, and those moments are what make going shopping so much fun. These fun aspects are actually transferable to the online world.

Here are the five to focus on.

1. Let People Emote
2. Showcase What’s Hot
3. Ditch the Cart
4. Lead with Mobile
5. Use Data to Fuel Discovery 

Marty Note - My fav is #4.